A Floral Dream for Your Laundry: The “Queen of the Night” Scent Arrives
Imagine capturing the ephemeral beauty of a flower that blooms for just a fleeting moment, once a year. Drugstore Mori, in a vibrant collaboration with students from Nakamura Gakuen University, has turned this poetic vision into a reality with their new “FRAGRANCE Fabric Softener Queen of the Night” scent. This innovative product promises to infuse your daily laundry routine with an air of sophisticated mystery.
The “Queen of the Night” (known in Japanese as Gekka Bijin, or 月下美人) is famed for its elusive, breathtaking fragrance that unfolds only after dusk, for a few precious hours. It’s a scent many wish they could experience more often, and now, thanks to this unique partnership, that wish comes true. The fabric softener aims to bring this rare, elegant aroma into homes, transforming the mundane task of washing into a delightful sensory experience.
From Classroom Concept to Consumer Comfort: A Journey of Collaboration
This isn’t just another product launch; it’s a testament to the power of collaborative innovation. The “FRAGRANCE Fabric Softener Queen of the Night” scent is the culmination of approximately 18 months of dedicated development, initiated in June 2024. Students from Nakamura Gakuen University’s Food Management Department took the lead in conceptualizing the product, bringing fresh perspectives and creative ideas to the table.
Drugstore Mori’s product development team then meticulously crafted prototypes based on these student proposals. Through numerous review meetings, the product was refined, ensuring that the final result not only embodied the students’ vision but also met the high standards of quality and efficacy expected by consumers. This hands-on process allowed students to experience the full journey of product creation, from initial concept to market readiness.
One student involved in the project shared, “We wanted to bring the magic of this once-a-year bloom into daily life, creating a scent that feels truly special. It’s been an incredible journey translating such an ephemeral beauty into an everyday luxury.”
Unveiling the “Queen of the Night” Fabric Softener
Beyond its captivating fragrance, the “FRAGRANCE Fabric Softener Queen of the Night” is formulated to deliver exceptional performance. It features a balanced blend of ingredients that ensure clothes emerge wonderfully soft without compromising their absorbency. This means your towels will remain fluffy and functional, imbued with a scent that evokes nocturnal elegance.
Product Details:
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Product Name: FRAGRANCE Fabric Softener Queen of the Night Scent
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Price: 398 yen (tax included)
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Release Date: Available nationwide from early February 2026 (some stores had an early release)
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Features: Infuses laundry with the gentle, unique fragrance of the Queen of the Night flower, while softening fabrics and maintaining excellent absorbency.
Drugstore Mori continues its commitment to engaging with local communities and nurturing the next generation of talent. By actively collaborating with students, the company aims to provide valuable real-world experience, showcasing the excitement and rewards of product development. This initiative underscores their dedication to creating beloved products and fostering community-centric retail experiences.
For more information about Drugstore Mori, please visit their official website: https://www.doramori.co.jp/
