KANEBO Unveils “Meltyfeel Wear II”: A New Era of Gel-Powder Foundation for Effortless Radiance

KANEBO Redefines Flawless Skin with Revolutionary Gel-Powder Foundation

KANEBO Redefines Flawless Skin with Revolutionary Gel-Powder Foundation

KANEBO, a brand that champions “I HOPE.” by delivering hope rather than just beauty, is set to unveil two innovative products on February 13, 2026. Get ready to embrace a new standard of effortless beauty with the “Meltyfeel Wear II” gel-powder foundation, which promises a delicate film with remarkable coverage, and the “Illuminating Primer,” a transparent and rosy primer that adapts to individual skin tones for a lasting luminous finish.

Meltyfeel Wear II: The Fusion of Lightweight Feel and Potent Coverage

Imagine a foundation so light it feels like your own skin, yet offers impeccable coverage. That’s the promise of KANEBO’s “Meltyfeel Wear II,” a new sensation in gel-powder foundations. This innovation is achieved through a meticulous blend of fine powders coated in gel, creating a seamless, integrated look on the skin. A whisper-thin, dewy film envelops the complexion, radiating a natural, sophisticated glow.

The secret lies in KANEBO’s advanced “Dual Gel Coating” technology. This enhanced technique now incorporates a newly developed “Melty Gel Coating Powder” alongside the existing gel-coated powders. The result is a formula that is even smoother, more transparent, and incredibly lightweight, ensuring a flawless, even application that melts into the skin. This refined gel-powder creates a clear, ultra-thin film that subtly diffuses light within the makeup layer, enhancing the skin’s natural tone and texture while providing sophisticated coverage without a powdery or mask-like finish. Furthermore, its balanced oil and water absorption properties prevent dryness and stickiness, maintaining a comfortable, lightweight feel throughout the day.

Key advancements include:

New Melty Gel Coating Powder: Blends seamlessly for a lightweight feel, allowing for buildable coverage without a powdery look.
New Oil Adjustment Silky Powder: Works synergistically with the gel-coated powders to deliver superior oil and water absorption, ensuring comfort and long-lasting wear.

The “Meltyfeel Wear II” forms an incredibly thin, smooth film on the skin, as demonstrated by electron microscopy. Compared to conventional emulsion foundations, its film is so fine that its internal structure is barely discernible, illustrating its ability to provide high coverage without visible powderiness or white cast.

This innovative foundation is available in 10 shades, allowing for personalized skin expression. It can be applied with a sponge for precise coverage or a brush for a softer, airier finish, offering versatility to achieve various desired looks.

KANEBO Meltyfeel Wear II: 10 shades, 11g, 5,000 yen (5,500 yen including tax) – Refill type
KANEBO Makeup Compact: 1 type, 1,500 yen (1,650 yen including tax)
KANEBO Makeup Sponge: 1 type, 600 yen (660 yen including tax)
KANEBO Makeup Brush: 1 type, 2,000 yen (2,200 yen including tax)

Illuminating Primer: Your Key to Lasting Transparency and Healthy Glow

Accompanying the new foundation is the “Illuminating Primer,” a game-changer for achieving a naturally bright and even complexion. This primer focuses on a clear blue radiance, designed to counteract yellow dullness and enhance skin transparency with its unique crystal blue pearls. It naturally blurs pores and uneven skin tone without leaving a white cast, preparing the skin for a smooth, radiant finish. It also effectively controls shine, ensuring a bright and transparent look that lasts.

KANEBO Illuminating Primer: 1 type, 30g, 4,500 yen (4,950 yen including tax), SPF22・PA++

The “Crystal Blue Oil Control Formula” is at the heart of this primer. Recognizing that clear, bright skin reflects more blue light, the formula utilizes crystal blue pearls to intensely reflect blue light without compromising the skin’s natural healthy flush. High-adherence oils prevent foundation creasing, while a flexible radiant film adapts to facial movements for a natural glow. Combined with two types of powders that suppress shine and minimize pore visibility, this primer delivers a natural, long-lasting tone-up effect without any unnatural white cast.

This launch marks a pivotal moment for KANEBO, as they continue to push the boundaries of cosmetic innovation. The “Meltyfeel Wear II” and “Illuminating Primer” are poised to transform daily makeup routines, offering a harmonious blend of science and sensory pleasure. The brand’s commitment to delivering “hope” through beauty shines through these products, inviting users to experience a new level of confidence and radiance. Beauty enthusiasts are surely eager to discover how these innovations will elevate their makeup artistry, making flawless skin an attainable reality for all.