- “Family-Nya-to Daisakusen!” Returns with Record-Breaking Kawaii Charm
- New Collaborations and Purr-fectly Designed Products
- In-Store Surprises and Exclusive Campaigns
- Giving Back to Feline Friends: Pet Food Drive and Donations
- About “mofusand”
- The Future of Kawaii Culture: Merging Delight and Philanthropy
“Family-Nya-to Daisakusen!” Returns with Record-Breaking Kawaii Charm
Japan’s beloved convenience store chain, FamilyMart, is once again embracing the charm of felines with its highly anticipated “Family-Nya-to Daisakusen!” (Family-Cat Operation!) campaign. Kicking off on February 10, 2026, just ahead of “Cat Day” on February 22, this marks the fourth iteration of the popular event, which has consistently broken its own sales records year after year. The campaign, a vibrant expression of Japan’s “Nekonomics” (the economic impact of cats), transforms FamilyMart stores nationwide into a haven for cat lovers, offering 17 original cat-themed products ranging from delectable desserts and breads to fun snacks and daily essentials.
This year’s lineup is designed to delight, capturing the essence of cats from their playful paws to their expressive faces. Shoppers can expect a delightful array of items that are not only visually appealing but also a joy to taste and share. As one fan enthusiastically shared on social media, “They’re all so cute, I want to buy them all! I was looking forward to this year too, it’s fun to choose my favorite cat!”
New Collaborations and Purr-fectly Designed Products
The 2026 “Family-Nya-to Daisakusen!” introduces exciting first-time collaborations that bring even more “cat-kawaii” to the shelves. Popular snacks like “Hi-Chew” and “Ninjameshi Hagane” (a chewy candy) receive a feline makeover, alongside returning favorites from the beloved “mofusand” fluffy cat characters and Yamato Transport’s iconic black cat motif. The collection also features products overseen by cat-specialist illustrator Coony, offering a “mofmof” (fluffy) world that captures the hearts of cat enthusiasts.
Among the 17 unique items, highlights include:
- mofusand Collaboration Sweets: Paw-shaped tarts with strawberry mousse and chocolate custard, “waffle-room” waffles with various cat designs and collectible stickers, “mofusand” cereal bowls with white peach jelly, and “twin cat manju” with a special “kyanyaru-an” (caramel bean paste).
- Paw-some Bakery Items: Paw-print dorayaki with red bean paste and mochi, adorable paw-shaped sweet potatoes, cat-face caramel milk cookies, “nyan-chi pack” (lunch pack) with a paw print, and a striped “tail-like caramel cream sandwich.”
- Snacks and Beverages: “Happy Nya-n” corn potage-flavored heart-shaped snacks, “Ramuneko Hi-Chew” with fizzy ramune, “Nyameshi Tai” peach-flavored gummies in cat and paw shapes, and “Afternoon Tea Delicious Unsweetened” with “mofusand” packaging.
- Coony and Yamato Transport Specials: “Nyantomo Oishii Kuro Neko Terrine Chocolat” (delicious black cat chocolate terrine), “Coony Neko Neko Sacoche & Brownie Set,” “Coony Neko Tissue,” and “Kuroneko no Omlette” (black cat omelet) in collaboration with Yamato Transport.
For more details on the full product lineup and campaign specifics, please visit the official campaign page: FamilyMart Campaign Page
In-Store Surprises and Exclusive Campaigns
Beyond the product offerings, FamilyMart is enhancing the in-store experience with limited-edition “mofusand” designs for their hot snack bags (like the popular “Famichiki” fried chicken bags) and Chinese bun bags. These special bags will be available sequentially from February 14, 2026, across Japan (excluding Okinawa for Chinese bun bags), adding an extra layer of cuteness to every purchase.
The campaign also includes engaging promotions for FamiPay users and ice cream lovers:
- FamiPay Stamp Campaign: Customers who present their FamiPay app and purchase eligible “mofusand” collaboration products can collect stamps for a chance to win exclusive “mofusand 2026 Collaboration Hand-drawn Marche Bags” (22 winners) or 222 FamiPay points (200 winners). The campaign runs from February 10 to February 23, 2026, with applications open until February 27, 2026.
- “mofusand” Acrylic Charm Present: From February 10, 2026, at 10:00 AM until February 23, 2026, customers who purchase two eligible ice cream products simultaneously will receive one of four exclusive “mofusand” original acrylic charms. These are available while supplies last.
Additionally, FamilyMart Online will feature a special “HAPPY BOX (Famippe and Fukufuku Nyanko)” collaboration between FamilyMart’s official character Famippe and the雑貨 brand HAPiNS’ character Fukufuku Nyanko. This limited-edition lucky bag, available for reservation from February 10 to February 23, 2026, includes a mini plushie of Famippe dressed as a calico cat, a fluffy mat, a clear file, a charm, and a 500-yen discount coupon for HAPiNS’ online shop.
Giving Back to Feline Friends: Pet Food Drive and Donations
Beyond the joyful celebrations, FamilyMart is extending its commitment to animal welfare through its “Family-Nya-to Pet Food Drive.” Recognizing Cat Day as an opportunity to give back to the cats that bring so much joy, the initiative, which began last year, encourages customers to donate unopened, unexpired pet food for dogs and cats. Last year, the drive collected food equivalent to one day’s meals for nearly 3,000 cats, benefiting rescue organizations nationwide.
This year, the program is expanding its reach, with “Pet Food Drive Boxes” installed in nine FamilyMart stores across Japan that have cat-related names or are located in areas with active animal welfare efforts. The collected pet food will be donated to the Japan Animal Welfare Society, which then distributes it to various animal protection organizations. Furthermore, a portion of the sales from specific “Faminyal Bakery” and “Faminyal Sweets” products, such as the “Paw-shaped Tart (Strawberry & Chocolate)” and “Kuroneko no Omlette,” will be donated to the Japan Animal Welfare Society to support regional cat activities.
Learn more about the Japan Animal Welfare Society: https://jspca.or.jp/
About “mofusand”
“mofusand” is a popular character series created by illustrator JUNO, known for their fluffy cat characters, including the famous “Shark Cat” (Samenyan) who wears a shark costume. These cute yet slightly surreal cats have gained a massive following on social media platforms like Instagram and X, leading to extensive merchandise and corporate collaborations. An anime adaptation of “mofusand” has been streaming on YouTube and other platforms since January 7, 2026.
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mofusand Official Information Site: https://mofusand-info.jp
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mofusand Anime Streaming Sites: https://mofusand-anime.jp/
The Future of Kawaii Culture: Merging Delight and Philanthropy
FamilyMart’s “Family-Nya-to Daisakusen!” exemplifies the evolving landscape of kawaii culture, where cuteness is not just about aesthetics but also about fostering community and social responsibility. By integrating charitable initiatives like the pet food drive and direct donations, the campaign transcends mere commercialism, offering a heartwarming model for how beloved characters and themed events can contribute meaningfully to society. This approach not only strengthens brand loyalty but also sets a precedent for future kawaii-themed campaigns globally, demonstrating that joy and compassion can indeed go hand-in-paw.
