A New Era of ‘Kawaii’ Lashes Arrives in Harajuku!
Majolica Majorca, the beloved makeup brand synonymous with ‘cute’ enchantment, is set to captivate beauty enthusiasts with a special pop-up event at @cosme TOKYO. This exclusive week-long celebration, running from February 18 to February 24, 2026, marks the highly anticipated launch of their “New Dimension Mascara,” the ‘Lash Expander Neo Lash,’ officially released on February 21, 2026.
At the heart of this launch is the innovative ‘Lash Expander Neo Lash’ mascara. Priced at 1,600 yen (1,760 yen including tax) and available in two shades, this mascara addresses a common dilemma for beauty lovers: the desire for strong curl-hold without the burden of difficult removal. It’s a product designed for those who have previously resigned themselves to choosing between long-lasting curl and easy, gentle removal.
This ‘New Dimension Mascara’ introduces Shiseido’s pioneering ‘Washable Lock Technology™’. This innovative approach masterfully blends the best aspects of oil-based mascaras, known for their powerful curl-keeping, with the convenience of water-based formulas that rinse off effortlessly with warm water. The result is a mascara that promises to maintain a beautiful curl while being gentle on lashes during removal.
Adding to its advanced features, the mascara boasts ‘NEO Waterproof’ technology, a first for the brand. This formula provides robust resistance against sweat, tears, humidity, and even sebum, ensuring smudge-free wear throughout the day. Furthermore, it incorporates five types of beauty ingredients for comprehensive lash care, including moisturizing, protecting, repairing, and enhancing shine, treating your lashes to a luxurious experience.
The application experience is further refined by the ‘Moon Slim Brush.’ This specially designed applicator focuses on effortlessly separating each lash, ensuring precise liquid application, and minimizing smudges on the eyelids. Its synergy with the mascara’s light-as-air formula allows for elegant, long lashes without the need for fibers, creating a naturally beautiful finish.
For more details on this groundbreaking mascara, visit: Majolica Majorca Neo Lash Special Page
Immerse Yourself in Majolica Majorca’s Magical World
The pop-up event at @cosme TOKYO offers a unique opportunity to delve into the enchanting universe of Majolica Majorca. Located on the 1st floor’s pop-up and entrance spaces, just a minute’s walk from JR Harajuku Station or Tokyo Metro Meiji-jingumae Station, the venue is poised to welcome guests from February 18 to February 24, 2026.
Visitors can look forward to:
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Hands-on Experience: Touch up and purchase the new ‘Lash Expander Neo Lash’ mascara.
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Exclusive Gifts: Participate in special missions to receive original特典 (special gifts) like brand-themed stickers.
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Special Purchase Bonus: Enjoy additional special特典 (special gifts) with any product purchase.
These exclusive gifts are available while supplies last, so early attendance is recommended to ensure you don’t miss out on these magical treats!
As one beauty blogger excitedly shared, “This is a game-changer! Finally, a mascara that understands our desire for both flawless curls and gentle removal. It’s like Majolica Majorca truly listened to our ‘kawaii’ wishes!”
Since its inception in 2003, Majolica Majorca has enchanted users with its philosophy: ‘Fulfills All Your Wishes.’ The brand offers magical makeup items that transform and empower individuals to achieve their unique vision of ‘kawaii,’ unconstrained by fleeting trends. It’s a brand that encourages playful experimentation and celebrates personal beauty expression.
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Explore more of Majolica Majorca’s enchanting world and stay updated on the latest ‘kawaii’ trends:
The introduction of ‘Lash Expander Neo Lash’ with its advanced technology and the immersive pop-up experience underscores Majolica Majorca’s commitment to innovation within the ‘kawaii’ beauty landscape. This launch not only caters to evolving consumer needs in Japan but also sets a new benchmark for mascara performance globally, potentially inspiring future beauty trends that prioritize both aesthetic appeal and lash health. It’s a vivid reminder that ‘kawaii’ culture is not just about cuteness, but also about smart, thoughtful innovation that enhances everyday life.
