ANNA SUI COSMETICS & MYERA: Unleashing Personal Style with “Crushproof!” Lipstick

ANNA SUI COSMETICS & MYERA: Unleashing Personal Style with “Crushproof!” Lipstick

ANNA SUI COSMETICS & MYERA: Unleashing Personal Style with “Crushproof!” Lipstick

J-Pop Power Meets Iconic Beauty in a Dazzling Display of Self-Expression

On January 31, 2026, the vibrant energy of 5-member girl group MYERA collided with the whimsical charm of ANNA SUI COSMETICS at Laforet Museum Harajuku. This special collaboration event celebrated the release of MYERA’s new song, ‘Crushproof!’, which also serves as the image song for ANNA SUI Lipstick’s 2026 Spring collection. Attendees were treated to an exclusive talk session, a first listen to the full version of ‘Crushproof!’, and an electrifying live performance by MYERA.

The Genesis of a Glamorous Partnership

The synergy between MYERA and ANNA SUI COSMETICS emerged from a shared philosophy. ANNA SUI representatives articulated that MYERA’s spirit of embracing individuality and expressing authentic selves through music resonated deeply with the brand’s core message: “enjoying what you like.” This alignment made them the perfect partners to feature ANNA SUI’s new lipstick, launched on January 1, 2026, which carries the empowering message of “boosting myself with color individuality.”

“Crushproof!”: A Soundtrack to Inner Strength

The event offered a sneak peek into MYERA’s new single, ‘Crushproof!’. Member Yui explained the song’s title, signifying “resistant to shock” and “unyielding,” and revealed its core message: “The song conveys the idea that applying lipstick can make you feel a little stronger.” Riria shared the challenges and triumphs of recording, noting the demanding high-pitched parts and ad-libs. The track is characterized by its powerful vocal delivery, a testament to the group’s dedication.

A Splash of Color: MYERA Members Explore New Lipsticks

A highlight of the event saw MYERA members personally experiencing the new ANNA SUI lipsticks. With a palette of 20 vibrant shades, they selected their favorite colors and explored how different applications could transform their look. Despite the playful embarrassment of applying makeup in front of a large audience, the members expressed delight, exclaiming, “My impression is totally different now!” and “The colors are cute, and I love the rose scent!” The audience, or “STYERA” as MYERA fans are known, cheered enthusiastically as close-ups of the members’ newly adorned lips flashed across the monitors.

Electrifying Debut: “Crushproof!” Live Performance

The event culminated in a captivating live performance by MYERA, featuring five songs, including the highly anticipated debut of ‘Crushproof!’. Koto shared a heartfelt message with their fans, reflecting the song’s theme: “This song carries the message that by applying lipstick, your everyday self becomes a little stronger, giving you the courage to take a step forward into tomorrow. We hope that we, MYERA, can be that kind of presence for STYERA—a source of courage for everyone.” The group delivered an energetic performance of ‘Crushproof!’ using microphone stands, enveloping the venue in a wave of positive energy, just as Koto had wished.

A Future of Bold Expressions and Exciting Announcements

As the event drew to a close, MYERA surprised their fans with an exciting announcement: an event at Toyosu PIT on May 31 (Sunday), which was met with thunderous cheers. The collaboration between ANNA SUI and MYERA is set to continue, with new content to be shared on social media. This partnership underscores a growing trend where beauty and J-Pop intertwine, offering fans unique ways to express their individuality and connect with their favorite artists.

ANNA SUI Lipstick 2026 SPRING & MYERA Selection

The ANNA SUI Lipstick 2026 SPRING collection invites individuals to “kiss a single rose” and “let their true colors bloom,” asserting their individuality. This collection features 20 new lipsticks, each designed to empower and boost one’s desired self.

In celebration of the new lipstick launch, a special MYERA Selection lipstick set is available, including two exclusive MYERA trading cards (10 types in total). These limited-edition sets are sold on a first-come, first-served basis exclusively through the ANNA SUI Official Online Shop.

MYERA: The Girls Who Loop

MYERA, a 5-member girl group consisting of Aguri, Himena, Koto, Riria, and Yui, debuted on January 1, 2025. United by a shared contemporary sensibility, they aim to deliver experiences where “sensations arrive before words,” continuously redefining visual, performance, and sound artistry. Their motto, “Girls, Looping,” encapsulates their mission to inject small acts of rebellion and excitement into the everyday.