Idol Aki Suda Unleashes ‘Pure Light of Harmony’ with mauve by: Second Collection Drops to Dazzle Spring Styles
Cho Tokimeki♡Sendenbu’s Aki Suda Collaborates on a New Line of Accessories and Apparel, Perfect for Spring’s Fresh Beginnings
Japanese idol Aki Suda, a vibrant member of the group Cho Tokimeki♡Sendenbu, is set to captivate fans and fashion enthusiasts alike with her second collaboration collection, “Pure Light of Harmony,” with the fashion brand “mauve by.” Following the success of their initial collection in October 2025, this new release promises to infuse spring wardrobes with sophisticated coolness and a touch of color. An exclusive pre-sale for these eagerly anticipated items begins on February 5, 2026, at 12:00 JST, ahead of their general release in April 2026.
The “Pure Light of Harmony” collection embodies Aki Suda’s personal style and meticulous attention to detail, offering a versatile range of accessories and apparel designed to complement any spring look. “I am so happy that many people enjoyed the previous collection! Thank you so much,” Suda shared, reflecting on the warm reception of her first collaboration. “This time, I’ve put together items that are a bit cool and can be worn casually! I hope to show a new side of myself. I would be happy if these items could be like a friend to those who work hard every day at school or at work.” Her words resonate with a desire to create fashion that supports and empowers, making everyday dressing an act of self-expression.
A Glimpse into the ‘Pure Light of Harmony’ Collection
The collection introduces a lineup that seamlessly blends elegance with everyday wearability. The accessories, crafted from natural ground metals, promise a radiant glow against the skin, creating a bright and fresh impression. For the first time, the apparel line expands to include stylish caps, offering more options for diverse styling.
Accessory Line: Shine and Versatility
Each piece in the accessory line is designed for adaptability, allowing wearers to customize their look.
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Basic Chain Necklace
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Colors: Gold, Silver
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Price: ¥5,500 (tax included)
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This chain necklace, with its inherent metallic luster, is a statement of understated elegance. Featuring a slide adjuster, it can be styled in multiple ways—as a snug choker, a simple single strand, or layered with other necklaces for a bolder statement. Its timeless design ensures it’s a genderless piece, suitable for any occasion.
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Metal Shine Bangle & Bracelet Set
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Colors: Gold, Silver
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Price: ¥7,700 (tax included)
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This set combines a radiant bangle, showcasing the metal’s natural shine, with a delicate chain bracelet adorned with a single, sparkling stone. Both items feature subtle stone settings for a touch of luxury and are engraved with the brand logo. They can be worn together for a coordinated look, individually, or layered with other pieces to infuse personal flair into daily outfits.
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Rich Glow Earcuffring Set
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Colors: Gold, Silver
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Size: Free
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Price: ¥9,900 (tax included)
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A set of simple metal-line and stone-embedded earcuff rings, offering a blend of casual sophistication and luxurious appeal. The metal type brightens the skin, while the stone-filled design, though small, exudes an elegant, high-end look suitable for daily wear. These versatile pieces can be worn as rings or ear cuffs, adapting to your mood and style.
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Apparel Line: Casual Chic
The collection introduces a new staple for casual fashion.
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Rough Vintage Cap
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Colors: Black, Beige
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Price: ¥5,500 (tax included)
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Making its debut in the ‘mauve by Aki Suda’ line, this cap is designed for effortless everyday use. It features a brand logo patch on the front, giving it a stylish vintage feel. Available in black and beige, it’s another genderless item, perfectly blending comfort with trend.
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Exclusive Pre-Sale Benefits and Sets
The pre-sale period, running from February 5, 2026, 12:00 JST to February 11, 2026, 23:59 JST, offers exclusive perks for early purchasers.
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All pre-sale purchasers receive:
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An original brand clear sticker.
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A chance to win one of five autographed “cheki” (Polaroid photo) by Aki Suda through a lottery.
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For purchases over ¥10,000 (tax included), an original brand postcard featuring an unreleased photo of Aki Suda with a printed message and autograph.
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Special Pre-Order Limited Sets:
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Completed Set (4 items): ¥26,950 (tax included)
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Includes Basic Chain Necklace, Metal Shine Bangle & Bracelet Set, Rich Glow Earcuffring Set, and Rough Vintage Cap.
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Also includes an original brand drawstring pouch.
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Pure Light of Harmony Necklace & Cap (2 items): ¥10,450 (tax included)
- Includes Basic Chain Necklace and Rough Vintage Cap.
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Pure Light of Harmony Bangle・Bracelet & EarcuffRing Set (2 items): ¥16,500 (tax included)
- Includes Metal Shine Bangle & Bracelet Set and Rich Glow Earcuffring Set.
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Shipment for pre-sale items is scheduled for around April. Don’t miss this opportunity to acquire these unique pieces and exclusive benefits.
For more details and to make a purchase, visit the official mauve by online store: https://www.mauveby.com/
mauve by: Where Desires Meet Design
“mauve by” operates on the concept of helping customers “find what they want now,” continuously expanding its product range beyond accessories to include bags and various fashion goods, all infused with a playful spirit. The brand consistently shares its latest updates on its official online store and social media channels.
This collaboration not only showcases Aki Suda’s evolving influence in fashion but also highlights the dynamic interplay between Japan’s idol culture and its thriving fashion scene. As “mauve by” continues to innovate and Aki Suda broadens her activities beyond her idol group, this collection is set to make a significant splash, potentially shaping future trends in kawaii culture both domestically and internationally.
