Curél’s ‘Skin Repair UV Serum’ Launches, Revolutionizing Sun Protection for Sensitive Skin
Japan’s leading sensitive skin cosmetics brand, Curél, is set to launch its groundbreaking ‘Junshin Hoshitsu Skin Repair UV Serum’ on February 7, 2026. This innovative serum promises a new era of sun protection, uniquely tailored for dry, sensitive skin that often struggles with harsh UV exposure.
The new UV serum, a first of its kind from Curél, combines “Ceramide Care” with a powerful “UV Barrier” to shield delicate skin from intense ultraviolet rays. It’s designed to nurture skin that easily reddens from sun exposure, transforming it to be less susceptible to sunburn with each application. This thoughtful approach addresses a significant concern, as research indicates approximately 70% of individuals with dry, sensitive skin report being prone to sunburn.
Since its inception, Curél has been at the forefront of dermatological research, consistently focusing on the vital role of “Ceramide” in maintaining healthy skin. This dedication has driven their mission to enhance the quality of life for those with dry, sensitive skin. The ‘Skin Repair UV Serum’ is a testament to this commitment, offering both comprehensive UV defense and essential moisture retention.
Innovative Ceramide Care Meets Advanced UV Technology
At the heart of this new product is Curél’s innovative “serum capsule” technology. These micro-capsules encapsulate fine UV-cut ingredients, creating a seamless and uniform protective film over the skin. This barrier works in tandem with ceramide-functioning ingredients (Cetyl PG Hydroxyethyl Palmitamide), eucalyptus extract, and asunaro extract to replenish the skin’s natural moisture barrier, providing deep hydration and protection against dryness.
The ‘Curél Junshin Hoshitsu Skin Repair UV Serum’ is a versatile product, coming in a 60g size with SPF50 PA+++, suitable for both face and body. Its non-chemical formula, free from UV absorbers, ensures a gentle yet effective shield. The serum-type texture is water-based, providing a moist, non-sticky feel that can also double as a makeup base. Moreover, it’s gentle enough for a baby’s delicate skin and can be easily removed with regular cleansing agents.
The product adheres to Curél’s stringent low-irritation design principles:
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Non-chemical UV (no UV absorbers)
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Fragrance-free
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Alcohol-free (ethyl alcohol-free)
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Allergy-tested
- Patch-tested by individuals with dry, sensitive skin
- Non-comedogenic tested (acne-causing ingredients tested)
These tests do not guarantee that all individuals will not experience allergies, skin irritation, or comedones.
Image: Serum capsules and stratum corneum
Experience the Difference: Sample Campaign
To celebrate the launch, Curél is hosting a sample giveaway campaign for the ‘Curél Junshin Hoshitsu Skin Repair UV Serum’ (6g trial size). From February 3, 2026, 10:00 AM to May 10, 2026, 11:59 PM, 20,000 applicants will receive a sample by answering a questionnaire on the official Curél brand website. This is a fantastic opportunity for anyone with sensitive skin to experience this innovative product firsthand.
“For too long, sensitive skin types have had to compromise between effective UV protection and gentle care,” remarked a skincare enthusiast familiar with the brand’s philosophy. “This new serum seems to finally bridge that gap, offering robust defense without irritation.”
For more detailed product information, a special feature page has been launched on the Curél brand site: https://www.kao-kirei.com/ja/official/curel/special/26uv/
Curél: A Legacy of Gentle Care
Established in 1999, Curél has built a comprehensive lineup spanning face, body, and scalp/hair care, all centered around “Ceramide.” Their philosophy is to protect ceramides during cleansing and supplement their function to provide moisture, thus supporting the skin’s barrier function against external irritants and fostering hydrated, resilient skin. From infants to the elderly, Curél offers products designed with meticulous attention to gentle usability across all ages and skin areas.
This new UV serum represents a significant step forward in sensitive skincare, not just for Japan but potentially for global markets where demand for gentle yet effective sun protection is ever-growing. It underscores a future where advanced dermatological science meets the delicate needs of sensitive skin, setting a new standard for daily protection.
Discover more about the Curél brand: https://www.kao-kirei.com/ja/official/curel/
