Japan’s Beloved Rabbit Festival Returns to Nagoya with Grand 10th-Anniversary Celebration
Nagoya is set to become a haven for rabbit lovers this spring, as the highly anticipated “Usagi Shinboru Exhibition Spring 2026” makes its grand return. Marking its 10th anniversary, this year’s event promises to be the largest in its history, offering an immersive experience for all who adore these charming creatures. Hosted at TODAYS GALLERY STUDIO. NAGOYA, the exhibition will run from February 28th (Saturday) to March 29th (Sunday), 2026.
This unique joint photo and merchandise exhibition, often described as a “rabbit festival,” brings together a vibrant community of rabbit creators who share their captivating works online. Visitors can explore a vast collection of over 300 pieces, ranging from beloved fan favorites seen on social media to never-before-seen new creations. The 2026 edition proudly features popular Instagram creators like “Ran to Conan to Sherry” (@mofumofuusako) with 57,000 followers, “Sunny” (@sunny_place0708), and “VeryBerry” (@berryjyo007). Additionally, the renowned wool felt artist “mofu mofu usagi” (@coco_mirumiru) will celebrate their 16th anniversary with a dedicated space, unveiling an event-exclusive new picture book and 10th-anniversary commemorative goods. New talents, including the rabbit illustration artist “Akaneko Nigo” (@aknkkko), will join a total of 56 participating artists, each contributing their unique perspective to the world of rabbits.
Exclusive Goods and Special Collaborations Await
The 10th-anniversary celebration includes a special section dedicated to limited-edition merchandise, featuring highly requested past exhibitors and regular favorites. These one-of-a-kind items, crafted with passion by rabbit-loving creators, are available only at the venue. Highlights include:
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mofu mofu usagi* (@coco_mirumiru): “Usagi Shinboru Exhibition” exclusive message cards and acrylic key holders featuring 10th-anniversary illustrations.
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VeryBerry (@berryjyo007): A special 10th-anniversary model tote bag.
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Shijimi Factory (@shijimifactory_embroidery): New hand-embroidered items with unique designs.
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Apple Coco (@_applecoco): A variety of new handmade brooches and earrings.
For fans of fluffy ears and twitching noses, this is an unmissable treasure hunt!
Further enhancing the experience, a collaboration with “Hyakufukudou” (@momofukudou) will present exclusive 10th-anniversary goods, including diverse “Mochii” works specially created for the exhibition. As an extra treat, on March 3rd (Tuesday) only, visitors who purchase over 3,000 yen at the venue will be entered into a lottery to win a “Limited Mochii” item. Details regarding the lottery will be announced via official SNS channels.
Celebrate “Rabbit Day” and Capture Memories
March 3rd is celebrated as “Usagi no Hi” (Rabbit Day) in Japan, owing to the phonetic similarity of “mimi” (ears) to “3” and “3”. On this special day, the exhibition will have extended hours, and visitors will receive original archive goods from past events as a unique benefit, available while supplies last. This one-day-only event is a rare opportunity for both long-time fans and newcomers to delve into the adorable world of rabbits.
Visitors are encouraged to capture their favorite moments, as photography is permitted throughout the venue. Sharing photos on Instagram or X with the hashtag #うさぎしんぼる展 can earn you a limited mofu mofu usagi sticker (for the first 10 groups daily) or an illustration postcard by VeryBerry (for the first 2,000 visitors). Official SNS follow is required, and gifts are available while supplies last.
Nagoya-Exclusive New Goods
Discover a wide array of new merchandise available only at the Nagoya venue:
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mofu mofu usagi
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10th Anniversary Limited Illustration Message Card: 198 yen
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Acrylic Key Holder: 990 yen
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Satin Frill Drawstring Pouch: 1,650 yen
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Pofupofu Tail Usanpo Rabbit Charm: 8,360 yen
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Chocolat Rabbit Pouch: 2,860 yen
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Mofumofu Rabbit Mini Envelope (5-piece set): 440 yen
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Sweetie Rabbit Mini Pouch: 1,210 yen
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Shijimi Factory
- Embroidered Sweatshirt/Hoodie: From 6,000 yen
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Hyakufukudou
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Uchi no Ko Mochii: 3,300 yen
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Odekake Mochii: 3,500 yen
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Sakuramochi Mochii: 3,400 yen
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Usagi Youchien
- Hanabira Hamuhamu Usagi: 4,500 yen
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moai
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Birthday Cake (3 types): 2,000 yen
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Balloon Rabbit: 2,600 yen
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Musee des Reves Mimi
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Bell Sticker (rectangle): 500 yen
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Label Sticker (square): 450 yen
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Mimi & Roy Magnet Sticker: 540 yen
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Bath Magnet Sticker: 1,000 yen
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Flake Stickers (10 pieces): 800 yen
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Postcards (various): 200 yen
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Message Cards (10 pieces): 600 yen
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Watercolor/Crayon Original Art: 4,000-5,000 yen
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Yamada Mariko
- Flower Crown Face Brooch: 4,950 yen
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Kokororo
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Rabbit Kabuto (helmet) for wearing/decorating: 3,000 yen
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Rabbit Mimosa: 500 yen
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Rabbit Flower Crown Mimosa: 1,800 yen
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Aroma Brooch: 600 yen
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Back-fastening Harness: 4,000 yen
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Hakama Harness: 3,900 yen
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Kimono Harness: 3,900 yen
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Usagi-jirushi
- Usa Memo Stand: 2,200 yen
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m＊stamp
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TO DO LIST Stamp: 2,420 yen
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Soap Bubble Speech Bubble Frame Stamp: 770 yen
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Fukurumi Tarashi
- Fukurumi Flower Crown: 2,420 yen
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Apple Coco
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Strawberry Brooch: 3,960 yen
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Rabbit Earrings: 2,750 yen
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LITTLE KITCHEN
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Gama-guchi Purse: 4,300 yen
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Baby Rabbit Pouch: 4,400 yen
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Smartphone Pouch (plain): 4,000 yen
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Usagi no Shimobe
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Sticker: 550 yen
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Key Holder: 1,100 yen
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Sauna Usa
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Sauna Usa Sticker: 300 yen
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5th Anniversary Hologram Sticker: 300 yen
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Sauna Usa Towel: 500 yen
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Rubber Key Holder: 1,000 yen
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Post-bath Milk Acrylic Key Holder: 1,000 yen
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Acrylic Locker Tag: 1,200 yen
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Sauna Usa Acrylic Key Holder: 1,500 yen
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Warm Bath Mug: 1,800 yen
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Pyonpyon Usagi
- Scrunchie Necklace: 1,100 yen
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omekashi moHa
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Mofueri: 1,600 yen
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Usamofu Wreath: 2,500 yen
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Lapin Roi
- Strawberry Poncho: 2,500 yen
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Ame
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Random Card: 100 yen
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Handkerchief: 800 yen
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Cushion (medium): 9,000 yen
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sachimegu
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Pochette: 6,600 yen
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Korokoro Gama-guchi: 3,300 yen
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Mini Gama-guchi: 1,980 yen
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Prices include tax.
Exhibition Overview
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Exhibition Name: Joint Rabbit Photo & Merchandise Exhibition “Usagi Shinboru Exhibition Spring 2026”
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Dates: February 28th (Saturday) – March 29th (Sunday), 2026
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Hours: 11:00 AM – 5:00 PM
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Closed: Mondays – Thursdays (except for March 3rd, Rabbit Day)
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Venue: TODAYS GALLERY STUDIO. NAGOYA, 1-17-12 Shinsakae, Naka-ku, Nagoya, Aichi 460-0007
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Admission Fee: 700 yen (3 years old and under are free)
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Exhibitors: 56 groups
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Organizer: BACON Co., Ltd.
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Official Website: https://tgs.jp.net/event/usagisymbol_2026/
About the Organizers
BACON Co., Ltd. is dedicated to planning and producing high-quality exhibitions, both domestically and internationally, with the aim of increasing visitor numbers and enhancing brand image. They manage all aspects of exhibition planning, from artist negotiations to interior design, layout, printing, advertising, and promotion. More information can be found at https://bacon.in.net.
TODAYS GALLERY STUDIO. opened in Asakusabashi, Tokyo, in July 2014, as a hub for art dissemination. They have organized numerous original exhibitions, including “Miniature Photo World Exhibition,” “Changing Ruins VS Accessible Factory Night View Exhibition,” and the “Usagi Shinboru Exhibition.” Their flagship event, “Neko-休み展” (Cat Holiday Exhibition), has attracted over 2 million visitors, including local events, establishing it as a highly popular event gallery in Tokyo. They have since expanded with permanent galleries in Nagoya. More details are available at https://tgs.jp.net.
This 10th-anniversary “Usagi Shinboru Exhibition” is more than just an event; it’s a testament to the enduring appeal of kawaii rabbit culture. It provides a unique space for creators and fans to connect, share their passion, and celebrate the heartwarming charm of rabbits. Such events continue to foster a global appreciation for Japan’s unique blend of art, cuteness, and community.
