A Sweet Escape: Bijin Nuka Store Launches Miffy Valentine’s Campaign for Radiant Skin
This Valentine’s season, the Bijin Nuka Store is bringing a heartwarming blend of high-performance Japanese skincare and irresistible kawaii charm. From February 1st to February 14th, 2026, beauty enthusiasts can indulge in special skincare sets, complete with exclusive salon-grade masks and delightful Miffy merchandise, making it the perfect “reward self-Valentine” treat.
Operated by Real Co., Ltd., a venerable Kobe-based cosmetics company under the GLION GROUP, the Bijin Nuka Store is renowned for its commitment to traditional Japanese beauty, particularly utilizing rice bran (known as nuka in Japanese, a key ingredient in “Bijin Nuka” or “Beauty Bran” products). This limited-time campaign offers a unique opportunity to experience products usually reserved for professional salons, alongside adorable character goods.
The Heart of the Treat: Re:Bio Facial Mask
At the core of these special sets is the Re:Bio Facial Mask, a high-performance anti-aging (moisture care) sheet mask typically sold only in salons. This luxurious mask is designed to lock in moisture, leading to a supple and plump complexion. It features stabilized lychee-derived polyphenols encapsulated to provide targeted care for areas of rough skin.
Formulated with rich essences and anti-aging moisture care ingredients, the mask works to hydrate the skin and refine its texture. It is thoughtfully crafted to be fragrance-free, colorant-free, mineral oil-free, alcohol-free, and weakly acidic, making it suitable for various skin types.
A Touch of Kawaii: Adorable Miffy Goods
As a charming bonus, each special set includes a “Miffy fluffy drawstring pouch.” These soft pouches, featuring the beloved Dutch rabbit character, add an extra layer of cuteness to your daily routine. While the design of the pouch cannot be specified, the surprise element adds to the joy of receiving this kawaii gift.
Imagine unwinding after a long day, pampering your skin with a luxurious mask, and then tucking your essentials into a fluffy Miffy pouch. Pure bliss!
Exclusive Skincare Sets for Your Valentine’s Indulgence
The campaign features three distinct sets, each paired with the Re:Bio Facial Mask:
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Bijin Nuka Reward Care Set
This set includes the highly moisturizing “Bijin Nuka Uruoi Cream,” a popular item known for protecting skin from dryness and roughness while enhancing elasticity. It is priced at 3,487 yen (tax included).
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RICE UP SKIN Reward Care Set
Featuring the “Moist Care Lotion,” this set is designed for initial anti-aging moisture care. It delivers moisture to dry skin, promoting a plump and firm complexion, and has been a topic of discussion on social media. The price is 4,510 yen (tax included).
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Kobe Bijin Nuka Reward Care Set
This set includes the “Rice Bran Hand & Skin Cream (Love Fulfillment),” which offers deep hydration without stickiness. Its cute floral scent, a blend of Damask rose and Ylang-Ylang essential oils, is said to boost one’s “love power.” It is available for 3,960 yen (tax included).
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Award-Winning Quality
One of the featured products, the “Bijin Nuka Uruoi Cream,” received top honors in the “Usability Department” for face creams in the December 2025 issue of “LDK the Beauty.” This magazine is a renowned Japanese cosmetics review publication, celebrated for its honest and thorough evaluations, akin to a “Consumer Reports” for beauty products.
A Legacy of Japanese Beauty
Real Co., Ltd. boasts a rich history, having been founded in Kobe in 1894 (Meiji 27). For 131 years, the company has been a pioneer in harnessing the power of rice bran beauty, a cherished traditional Japanese skincare secret, starting with the commercialization of “Bijin Nuka” (Beauty Bran) pouches. The company continues to deliver products that support healthy, beautiful skin across generations.
This Valentine’s campaign at the Bijin Nuka Store represents a delightful convergence of traditional Japanese beauty wisdom and modern kawaii culture. Such collaborations, blending beloved characters like Miffy with quality local brands, are likely to continue captivating consumers both in Japan and globally, further enriching the diverse landscape of kawaii lifestyle and beauty abroad.
For more details on the Valentine’s campaign, visit the official blog: Valentine’s Campaign Info
