A Grand Celebration: “Icchy” and “Doala” Unite for Dragons’ 90th Anniversary
In a heartwarming tribute to the Chunichi Dragons’ 90th anniversary in 2026, Tokai TV, a local broadcaster based in Nagoya, has unveiled a special collaboration. Their official character, “Icchy,” is joining forces with the Dragons’ popular mascot, “Doala,” to release a limited-edition line of goods. Pre-orders for these exclusive items commenced on January 31, 2026, via Tokai TV’s official online store, “Ichiban Honpo Online Store.”
A Milestone Marked by Local Unity
The Chunichi Dragons, a cornerstone of Japanese baseball since its formation in 1936, are celebrating a significant historical milestone. To amplify this festive occasion with the community and passionate fans, Tokai TV initiated this unique project. It’s a testament to the deep-rooted connection between local media and the beloved sports team, symbolizing a shared journey through history.
Design: Blending Legacy with Lovability
The collaboration’s design ingeniously combines the team’s powerful “90th Anniversary Logo” with the endearing presence of “Icchy” and “Doala.” The characters are depicted close together, embodying both “respect for history” and a forward-looking “bond with the region and fans.” The visual appeal of these mascots, each a symbol of their respective organizations, creates a delightful fusion that is sure to captivate fans.
Exclusive Merchandise for Every Fan
The collection features six high-quality items designed for both game-day excitement and everyday use:
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T-shirt (3,000 yen): A bold display of the collaboration logo, perfect for cheering on the team.
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Muffler Towel (2,000 yen): A classic stadium essential to wave with pride.
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Tote Bag (2,500 yen): Spacious enough to carry all your game-day essentials.
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Pass Case (2,200 yen): Keep the Dragons close during your daily commute.
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Acrylic Keychain (1,500 yen): A collectible commemorative item.
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Mirror (1,500 yen): A handy, portable item, especially popular among female fans.
These prices include tax, making them accessible souvenirs for fans of all ages.
How to Get Your Collaboration Goods
Pre-orders officially opened on Saturday, January 31, 2026, at 10:00 AM JST. Fans can secure their items through the official Tokai TV online store:
Items are slated for sequential shipping starting Saturday, February 14, 2026. “This collaboration is a perfect blend of local pride and playful charm,” one fan might exclaim, eager to get their hands on the unique merchandise.
Tokai TV has expressed its commitment to continue supporting the Chunichi Dragons’ illustrious 90th anniversary year through various initiatives, extending beyond traditional media roles. This collaboration offers a glimpse into how Japanese regional media and sports teams foster community spirit through ‘kawaii’ character culture, creating engaging and collectible merchandise that could certainly resonate with character enthusiasts worldwide, perhaps inspiring similar local collaborations globally.
