A Breakthrough in Professional Haircare
The brand’s rapid ascent is attributed to its unique development process, a collaboration between seasoned professional stylists and expert marketers. This synergy ensured that HATU not only addressed the practical needs and challenges faced by stylists but also resonated with the desires of end-users by analyzing market trends. The result is a product designed for both “real performance” and “ease of selling” for salon partners.
HATU’s distinctive quality is immediately apparent in its texture—described as “unprecedented” and reminiscent of “high-grade starch syrup.” This rich consistency, achieved by not diluting the abundant beauty and care ingredients, transforms into a luxurious, addictive lather from just a cherry-sized amount, effectively cleansing hair and scalp.
Comprehensive Care for Scalp and Strands
HATU’s formula is built on a dual-pronged approach, targeting both the health of the scalp for future growth and the repair of existing hair.
Scalp Care for Youthful Hair
The brand emphasizes the importance of a healthy, youthful scalp for strong, resilient new hair. HATU incorporates cutting-edge ingredients for this purpose:
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PDRN: A globally trending anti-aging component that supports scalp vitality.
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Azulen: An anti-inflammatory agent designed to soothe and care for scalp damage caused by UV exposure, coloring, and perms.
This innovative blend aims to ensure that every new strand emerges with optimal strength and health.
Damage Care for Restoring Beauty
For existing hair, often subjected to years of environmental stressors and styling, HATU delivers maximum damage care. Drawing on three decades of feedback from stylists and users, the formula is packed with targeted ingredients:
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Levulinic acid: Helps to control hair frizz and promote smoothness.
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Elcalactone: An anti-aging ingredient activated by heat from styling tools like dryers.
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Version Up®: A specialized component for white hair care.
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Four types of protein (keratin, pea, soy, rice): Replenish the vital proteins that constitute 90% of hair structure.
These components work in harmony to restore beauty and resilience, aiming to satisfy users of all ages and genders.
A Scent of Sophistication
Beyond its performance, HATU offers a refreshing and clean green tea fragrance, inspired by the renowned Japanese tea from Uji, Kyoto. This sophisticated aroma is designed to appeal to the senses, with some stylists remarking it’s “close to the jasmine tea scent of a luxury hotel they stayed at overseas.” It also works to suppress scalp odor caused by sweat, dirt, and age for extended periods.
Empowering Salons and Stylists
Beautifuls LLC is committed to supporting salons, offering HATU at wholesale prices designed for profitability. The company believes in empowering stylists with products that truly deliver, stating, “We are convinced that this product will be a great asset to you.” The campaign for salons and dealers includes:
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Free Full-Sized Products: The first 100 inquiring salons/dealers will receive one shampoo and one treatment bottle each, with shipping costs covered.
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Free Custom Homepage: Salons that decide to introduce HATU after trying the samples will receive a free, custom-made HATU sales homepage, complete with their logo and stylist photos, to enhance sales and customer explanations.
HATU is actively seeking sales partners—salons and dealers—and welcomes inquiries for collaborations, pop-up events, and workshops. This dedication to partnership and product excellence positions HATU as a significant player in the future of professional haircare, both in Japan and potentially, abroad.
For more details on HATU, visit their official product explanation website:
