Exclusive Merchandise and Engaging Displays
Visitors will be among the first to get their hands on new merchandise featuring the ‘Ikizulive! LOVELIVE! BLUEBIRD’ school idols in their charming uniform illustrations, born from a unique user participation project. The vibrant atmosphere will be further enhanced by engaging panel displays showcasing all ten members of the ‘Ikizurai-bu!’ (the idol group’s name). Imagine stepping into a bustling school festival, where every corner celebrates the spirit of these aspiring idols.
Special Purchase Perks Await!
A suite of special perks awaits shoppers, designed to delight every fan. For every 3,000 yen (tax included) spent, customers will receive a random ‘Staff Pass Style Sticker’ from a collection of 15 designs. As a bonus for EPOS Card holders, simply presenting your card at the venue will net you an additional sticker, making it a double treat for dedicated fans.
Furthermore, a special 1st LIVE collaboration offers an exclusive ‘Uniform Ver. Profile Card’ (10 types, random) to those who spend over 3,000 yen (tax included) and present an official profile card from the ‘Ikizurai-bu! 1st LIVE ~ What is my L ? ~’ concert, scheduled for February 14-15, 2026. It’s a fantastic way to commemorate both the pop-up and the live performance!
Event Details and Admission Information
The pop-up shop is located at the Tokyo Anime Center in DNP PLAZA SHIBUYA (Shibuya Modi 2F), open daily from 11:00 AM to 7:00 PM. Please note the following key dates and times for admission:
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Dates: February 13 (Friday) to March 1 (Sunday), 2026
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Hours: 11:00 AM to 7:00 PM
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Reservation Entry: For February 13th to 15th, specific entry times between 11:10 AM and 1:10 PM will require prior reservation. Please check the official Ikizulive! website for reservation details.
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General Admission: After 1:30 PM on February 13th-15th, and for all dates from February 16th onwards, general admission will be available without a reservation. It’s always a good idea to check the official website for the latest entry information to ensure a smooth visit.
Online Shopping Option
For those unable to visit in person, the official Bandai Namco Filmworks online store, A-on STORE, will offer a reservation period for event merchandise from February 24th, 6:00 PM, to March 9th, 11:59 PM (JST). Keep in mind that online purchases will not include the in-venue purchase bonuses, making the physical experience truly special.
- A-on STORE: https://a-onstore.jp/shop/lovehigh-popup2026/
Discover Ikizulive! LOVELIVE! BLUEBIRD
The ‘Love Live!’ series, a cultural phenomenon centered around the theme of ‘a story that everyone makes come true,’ continues to inspire with its latest project, Ikizulive! LOVELIVE! BLUEBIRD. Announced in 2025, this iteration introduces ten unique girls from various satellite schools who gather at the internet-based ‘Love Gakuin High School’ (L High) to form the idol group ‘Ikizurai-bu!’ and embark on their journey as school idols. The project actively engages fans across multiple platforms, including X and YouTube, and is already making waves with live performances, including their upcoming 1st LIVE event in February 2026.
It’s an open invitation to dive deep into the world of these aspiring idols and become a part of their unfolding ‘story that everyone makes come true!’
The Enduring Legacy of Love Live!
The ‘Love Live!’ series has captivated audiences for over 15 years, starting in 2010 with its heartwarming premise of high school girls chasing their dreams through school idol activities. It’s a beloved franchise that has blossomed into numerous successful series, each introducing new groups and stories while upholding the core message of ‘a story that everyone makes come true.’ Ikizulive! LOVELIVE! BLUEBIRD is the newest chapter in this cherished saga.
Stay Connected with Ikizulive! LOVELIVE! BLUEBIRD
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Official Website: https://www.lovelive-anime.jp/lovehigh/
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Official X: https://x.com/ikizulive_staff
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Bandai Namco Filmworks Official Online Store “A-on STORE”: https://a-onstore.jp/
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Bandai Namco Filmworks Work Information Site “V-STORAGE”: https://v-storage.jp/
A Bright Future for Kawaii Culture
The launch of Ikizulive! LOVELIVE! BLUEBIRD and its engaging pop-up store is a vibrant signal for the future of Kawaii culture abroad. As the ‘Love Live!’ series continues to innovate with online schools and interactive projects, it fosters a global community where fans can actively participate in the idols’ journeys. This blend of digital engagement and physical events, like the ‘Minna no Love Kō POP UP SHOP,’ not only brings fans closer to their favorite characters but also reinforces Japan’s unique ability to merge storytelling with interactive experiences, ensuring the enduring charm of school idols resonates deeply across international borders.
