Shock-Seal Your Look: The New SP Stay Double Fixer Spray Arrives in Japan
On February 10, 2026, Maybelline New York, a brand from L’Oréal Japan, will launch the highly anticipated “SP Stay Double Fixer Spray” in Japan. This new addition to the popular SP Stay series promises to keep makeup looking fresh and prevent dryness throughout the day, even in challenging conditions. This product is designed to create a “shock-seal” effect, locking in your makeup with an ultra-fine mist.
Unveiling the Triple Threat: Key Features for Lasting Beauty
The “SP Stay Double Fixer Spray” brings three powerful features to the forefront, ensuring your makeup remains pristine.
1. Lock in Your Look All Day, Defying Sweat and Humidity
This revolutionary mist forms a protective film across the face (1), created by three film-forming components (3: PVP, trimethylsiloxysilicate, (acrylates/allyl methacrylate) copolymer AMP). This barrier actively blocks sweat, water, and sebum, ensuring makeup remains intact all day, even in hot and humid environments. It also enhances the adhesion of foundation, creating a more resilient base makeup.
2. Hydration Power: Keeping Skin Moisturized
Beyond its fixing capabilities, the spray is infused with multiple moisturizing ingredients (*4: Squalane, tocopheryl acetate, BG, caprylyl glycol, dimethicone, 1,2-hexanediol). These components work together to provide essential hydration, combating makeup dryness and keeping skin feeling supple, especially beneficial during the drier winter months.
3. Ultra-Fine Micro-Mist for Seamless Application
The secret to its seamless application lies in its ultra-fine micro-mist, delivered through an approximately 0.2mm fine nozzle. This delicate mist spreads evenly across the entire face, adhering perfectly without any sticky residue. The result is a light, non-greasy feel that lasts throughout the day.
Enhance Your Base: Synergy with SP Stay Lumi-Matte Liquid Foundation
For an enhanced, long-lasting finish, it is recommended to use the “SP Stay Double Fixer Spray” in conjunction with the “SP Stay Lumi-Matte Liquid Foundation” from the same series. This pairing ensures optimal hydration and prevents makeup from drying out.
Product Lineup and Pricing
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Maybelline SP Stay Double Fixer Spray
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Price: 1,650 yen (tax included)
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Release Date: February 10, 2026 (Tuesday)
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Maybelline SP Stay Double Fixer Refill
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Price: 1,485 yen (tax included)
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Release Date: March 28, 2026 (Saturday)
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Related Product: Maybelline SP Stay Lumi-Matte Liquid Foundation
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Price: 2,992 yen (tax included)
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Shade Range: 8 shades (N01, C05, N10, N20, N30, C20, W20, W30)
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Release Date: February 10, 2026 (Tuesday) (Renewal package rollout)
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About Maybelline New York
Maybelline New York, a powerhouse in the global cosmetics industry, is part of the L’Oréal Group. Born in NYC in 1914, the brand is renowned for its playful yet innovative approach to makeup, empowering individuals to express their desired self, blending ‘kawaii’ cuteness with cool confidence. It’s a brand that believes in maximizing women’s strength and embracing endless possibilities through makeup.
Beyond beauty, Maybelline launched ‘Brave Together’ in 2020, a program dedicated to supporting individuals struggling with anxiety and depression worldwide. Through one-on-one support and initiatives like ‘Brave Talk,’ they aim to destigmatize mental health. The brand has pledged $10 million over five years to global and local organizations. For more details, visit:
The Future of Kawaii Beauty
For fans of Japanese beauty trends and the global kawaii movement, the arrival of the SP Stay Double Fixer Spray signifies a new era of enduring makeup. This product, with its focus on long-wear and hydration, is poised to become an essential tool for maintaining that perfectly polished, effortlessly cute look, no matter the climate. It reflects a growing global demand for high-performance cosmetics that cater to diverse needs, ensuring that your kawaii aesthetic can truly last all day.
