Japan’s Sensitive Skin Pore Care Solution, Bab² Vitarechi Serum, Expands to Taiwan
A beloved Japanese skincare sensation, the Bab² Vitarechi Serum, is making its first foray into international markets, beginning with Taiwan in January 2026. This sensitive skin-friendly pore care serum, celebrated for its unique blend of Vitamin C and Retinol, has already garnered significant acclaim in Japan, notably winning first place in the Best Cosme 2025 Pore Care Serum category from the critically acclaimed “LDK the Beauty (January 2026 issue)” magazine.
Why Taiwan? A Growing Demand for Gentle Yet Effective Skincare
Japanese skincare products enjoy a high reputation in Taiwan, with particular interest in formulations designed for sensitive skin and those that visibly deliver results. Taiwan’s climate often leads to concerns about prominent pores, rough skin texture, and imbalanced sebum production year-round. Many consumers voice a longing for pore care that doesn’t compromise their skin’s delicate balance. Recognizing this burgeoning demand for both safety and efficacy, the decision was made to introduce Bab² Vitarechi Serum to the Taiwanese market.
The Secret Behind the Serum’s Success: Advanced Formulation and Innovative Packaging
The Bab² Vitarechi Serum stands out with several distinctive features that cater to modern skincare needs:
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Dual-Action Power: Vitamin C² and Retinol⁵ for Pores⁴ and Firmness
The serum combines five types of Vitamin C derivatives² and three types of Retinol⁵. These five Vitamin C derivatives² rapidly penetrate the stratum corneum, targeting pores⁴ and improving skin texture. Despite its high Vitamin C concentration, it is formulated to minimize irritation, making it suitable for sensitive skin. The three types of Retinol⁵ are carefully blended to suit the delicate nature of Japanese skin, offering a comprehensive approach to both pore refinement and skin firmness. -
Innovative Two-Layer Pouch: Freshness in Every Drop
Addressing the challenge of blending Vitamin C derivatives² and oil-soluble Retinol⁵—ingredients that can lose efficacy when mixed prematurely—the serum utilizes a unique two-layer pouch design. This innovative, individual-use packaging, a first of its kind in Japan⁶ for a two-agent, two-layer introductory serum with Vitamin C and Retinol, ensures that the potent ingredients are mixed only moments before application, delivering their full efficacy to the stratum corneum instantly.
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Concentrated Goodness: 95% Serum Ingredients⁷
The formula is rich in serum ingredients⁷ designed to address various skin concerns. Instead of water, aloe vera leaf water⁵ is used as a base, achieving an impressive 95% high concentration⁷. This luxurious blend aims to deliver deep hydration and promote a radiant, translucent complexion⁸.
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Balanced Care: “Attack” and “Defense” for Skin Kindness
The serum is meticulously formulated to be both effective on pores⁴ and firmness while being gentle on the skin. It features a strategic combination of:-
“Attack” ingredients: Vitamin C², Retinol⁵, and Niacinamide⁵, which actively target skin concerns.
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“Defense” ingredients: Ceramides⁵, Cica⁵, and Squalane⁵, which protect and soothe the skin.
Furthermore, the Ceramides⁵ are liposomalized, allowing moisture to be delivered deep into the stratum corneum*⁹.
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Taiwan Launch & Future Outlook
The Bab² Vitarechi Serum is positioned as an ideal solution for Taiwan’s beauty market, where there is a strong preference for effective pore care that avoids harsh ingredients. Following its initial reception, the brand plans to intensify local promotions, strengthen partnerships with local distributors, and develop product content specifically tailored for traditional Chinese-speaking consumers. Collaborations with local influencers are also expected to enhance market engagement.
Celebrate the Debut: Overseas Debut Commemorative Campaign
To mark its international expansion and express gratitude to its dedicated customers, Bab² is hosting a special giveaway campaign on its official social media channels.
Campaign Details:
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Period: January 28, 2026 (Wed) 10:00 AM – February 11, 2026 (Wed) 11:59 PM (JST)
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How to Enter: Choose one of the following:
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Follow the official Bab² X (formerly Twitter) account (@bab2_230422) & repost the campaign post.
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Follow the official Bab² Instagram account (@bab2_official) & like the campaign post.
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Prize: 10 lucky winners will receive a Bab² Vitarechi Serum.
Product Information
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Product Name: Bab² Vitarechi Serum (Introductory Serum)
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Volume: 1mL × 14 sachets
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Price: JPY 2,970 (tax included) / TWD 830
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Sales Channels in Taiwan: POYA (major retailer), MOMO (leading local e-commerce platform)
Definitions:
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¹: Does not guarantee that all skin troubles will be prevented for everyone.
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²: Skin conditioning ingredient.
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³: Within the scope of cosmetic efficacy.
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⁴: Pores caused by dryness.
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⁵: Skin conditioning ingredient.
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⁶: Japan’s first and only two-agent, two-layer introductory serum consisting of Vitamin C and Retinol. (According to TPC Marketing Research, as of December 2024. Refers to Korean-made pouches.)
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⁷: Moisturizing ingredients (including water).
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⁸: Due to moisture.
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⁹: To the stratum corneum.
