ReFa’s Royal Treatment: Honey Queen Hair Care Series Unveils the Secret to Luminous Locks

kawaii haircare japan news

The Science of Royal Jelly and Honey

At the heart of this innovative series lies royal jelly, a precious ingredient exclusively consumed by queen bees, enabling them to live 30 to 40 times longer than worker bees. This potent substance is renowned for its remarkable hair damage repair capabilities. The series also incorporates honey, celebrated since ancient times for its exceptional moisturizing properties, along with ceramides and a specialized blend of vitamins. This unique “honey science” aims to infuse hair with rich, concentrated moisture.

ReFa Honey Queen Series Bottles

Deep Hydration from Within

Royal jelly, often likened to a beauty serum, is packed with over 40 nutrients, including amino acids, B vitamins, and minerals. It boasts a high affinity with amino acids within the hair shaft, facilitating advanced repair and deep hydration. To further seal in this moisture, ReFa has blended an “amino-vitamin hair moisturizing component” (panthenol, ceramide NG, ceramide NP, ceramide AP, ascorbyl tetraisopalmitate).

The inclusion of honey, a beauty secret from ancient Egypt and Greece, forms a protective moisture barrier that attracts and locks in hydration, safeguarding both hair and skin. Rich in polyphenols and flavonoids, honey also enhances hair’s natural luster and flexibility, transforming dry, dull strands into smooth, manageable tresses.

Shampoo liquid dripping

The Indulgent “Gourmet Rich Whip Foam”

Despite honey’s tendency to inhibit lather, ReFa’s unique formulation achieves a rich, bouncy foam that is gentle on hair. This “Gourmet Rich Whip Foam” envelops damaged hair in a luxurious embrace, replenishing moisture during washing and creating a truly pampering experience. It’s like a sweet treat for your hair, turning routine into a moment of pure bliss.

Shampoo with foam

A Scent to Savor: Honey Queen Lemon

The series is infused with a captivating “Honey Queen Lemon” fragrance. This scent harmonizes the alluring sweetness of honey with the fresh zest of lemon, evoking the joyful sensation of a gourmet dessert. It’s a delightful aroma designed to uplift the spirit and provide a sense of comforting relaxation.

Honey dipper and lemons

Product Lineup

The ReFa HONEY QUEEN HAIR CARE SERIES includes a comprehensive range of products for a complete hair care regimen:

  • ReFa HONEY QUEEN SHAMPOO
    Price: 2,420 yen (tax included)
    Content: 500mL
    ReFa Honey Queen Shampoo Bottle

  • ReFa HONEY QUEEN TREATMENT
    Price: 2,420 yen (tax included)
    Content: 500g
    ReFa Honey Queen Treatment Bottle

  • ReFa HONEY QUEEN OUTBATH TREATMENT
    Price: 2,420 yen (tax included)
    Content: 130mL
    ReFa Honey Queen Outbath Treatment Bottle

  • ReFa HONEY QUEEN SCALP
    Price: 3,300 yen (tax included)
    ReFa Honey Queen Scalp Brush

All products are scheduled for pre-release on February 14, 2026, at ReFa GINZA.

About ReFa GINZA

ReFa GINZA, ReFa’s largest flagship store, opened its doors on November 15, 2025, in the cultured district of Ginza. Designed and supervised by world-renowned designer Gwenaël Nicolas, this store offers a unique fusion of nature and technology. It serves as a global hub for the ReFa brand, showcasing its new logo, colors, and over 100 new items across four brand lines and five product categories.

ReFa GINZA Storefront

For more information, visit:

Future of Haircare

The “ReFa HONEY QUEEN HAIR CARE SERIES” represents a luxurious step forward in beauty, blending ancient wisdom with modern science. For those who cherish their hair and seek a touch of daily indulgence, this series promises not just beautiful results but an experience fit for royalty. It highlights a growing trend in kawaii beauty towards incorporating natural, powerful ingredients for a truly pampered feel.

editor
kawaii

Japan, often seen as a country that seamlessly integrates tradition and technology, is a region full of rich culture and technological advancements. It is continuously evolving and propelling towards progress, which has been evident in the latest news emerging from the country. We delve deeper into some of these fascinating developments happening in all facets of Japanese society.

kawaii follow
kawaii haircare japan news
kawaii follow
×
Copied title and URL