shaishaishai Unveils New Repair Milky Series for Luminous, Resilient Skin
Korean skincare brand shaishaishai, known for its focus on light and heat aging, is set to launch two new additions to its “Repair Milky Series” on February 13, 2026. The “Repair Milky Glow Bubble Serum” and “Repair Milky Cream Gel Mask” aim to restore a supple and smooth complexion, particularly for skin damaged by light exposure.
Skin aging is often attributed significantly to “photoaging,” with ultraviolet (UV) radiation being the cause of approximately 80% of skin aging. Continuous sun exposure can deplete the skin’s elasticity and moisture, leading to the appearance of wrinkles and sagging. The Repair Milky Series addresses this by gently enveloping UV-damaged skin with a milky texture, delivering moisture deep into the stratum corneum to alleviate dryness-induced skin concerns. This approach nurtures sensitive skin, guiding it toward a soft and smooth condition, promising a fresh beauty resilient to light.
Repair Milky Glow Bubble Serum: A New Sensation for Inner Radiance
Introducing the “Repair Milky Glow Bubble Serum,” a unique milky bubble serum designed to fill the skin with high-purity urea1 and nine types of multi-peptides2, promoting an inner glow. This serum combines 20,000ppm of high-purity urea1 for角質軟化 (keratin softening) and the elasticity-supporting effects of nine types of multi-peptides2 with an innovative bubble texture technology. It is formulated to impart a radiant glow to skin that feels deflated after sun exposure. Before use, a good shake blends the cream and water layers, creating fine bubbles. As the bubbles burst, the beauty ingredients instantly penetrate every corner of the stratum corneum, leaving the skin with an elegant, non-greasy luminosity. It also enhances makeup adherence, ensuring a moisturized, clear3 complexion throughout the day.
Key Ingredients & Benefits:
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High-purity urea1 (keratin softening): Softens the stratum corneum, hydrates, refines skin texture, and enhances the penetration of other beauty ingredients.
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9 types of multi-peptides2 (elasticity care): A complex of nine peptides that repair UV-damaged collagen, inhibit existing collagen breakdown, maintain skin elasticity, and deeply penetrate to provide firmness.
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Panthenol (moisturizing): A type of vitamin B that hydrates the skin, prevents dryness, and promotes a healthy, smooth skin condition.
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Ceramide4 (moisturizing/barrier function enhancement): Helps retain skin moisture, protects against external irritants, and supports the maintenance of firm and elastic skin.
To use, shake well to mix the cream and water layers. After cleansing, dispense 2-3 pumps into your hand and gently spread along the skin’s texture, allowing it to absorb. Layering 2-3 times will create a skin impression with a natural inner glow.
Repair Milky Cream Gel Mask: Supple Elasticity in a Premium Mask
Also launching is the “Repair Milky Cream Gel Mask,” a milky cream gel mask crafted to deliver supple, elastic skin. This premium mask condenses the skincare benefits of a “Liposome Repair Milky Cream” into a highly moisturizing hydrogel. It contains 10,000ppm of high-purity urea1 to soften keratin and refine skin texture, while nine types of peptides2 strengthen elasticity. The hydrogel adheres seamlessly to the skin’s contours, promoting an inner glow. Designed to prevent the evaporation of beauty ingredients and deliver them smoothly to the skin, it offers a luxurious experience with continuous moisture even after extended wear. It is particularly recommended for addressing skin dullness due to UV damage, dryness or makeup flaking during seasonal changes, or as a pre-event treatment for firmness and radiance.
Usage:
- After cleansing and toning, remove the upper and lower mask sheets and peel off the films.
- Apply the lower sheet around the mouth, then the upper sheet around the eyes.
- Once the mask becomes transparent, remove it and gently pat the remaining serum into the skin. (Recommended wear time: 1-2 hours; individual results may vary.)
1 Urea 2 Tripeptide-1, Acetyl Tetrapeptide-2, Acetyl Tetrapeptide-5, Copper Tripeptide-1, Hexapeptide-11, Hexapeptide-9, Palmitoyl Pentapeptide-4, Palmitoyl Tripeptide-1, Palmitoyl Tripeptide-5 3 Moisturizing to bring transparency 4 Ceramide NP
Skincare aficionados are buzzing about shaishaishai’s innovative approach to combating environmental stressors, with one enthusiast remarking, “The idea of a serum transforming into micro-bubbles is just genius – it feels like my skin is truly drinking in the goodness!”
Where to Find shaishaishai Products
shaishaishai products are available both online and in select physical stores:
Online:
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Qoo10 Official Store: https://www.qoo10.jp/shop/shaishaishai-store
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Amazon: http://bit.ly/4nIZkOx
Offline:
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Loft (select stores)
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Plaza (select stores)
Please note that product availability may vary by store.
For more information, visit the official shaishaishai channels:
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Online Store: https://shaishaishai.jp/
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Instagram: @shaishaishai.jp
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X (formerly Twitter): @shaishaishai_jp
This launch marks a step forward in addressing the comprehensive needs of skin exposed to daily environmental challenges, offering a blend of innovative textures and potent ingredients to maintain a healthy, glowing complexion. As the global appreciation for K-beauty continues to grow, shaishaishai’s focus on specific aging factors like light and heat aging, combined with accessible, high-quality formulations, positions it as a brand to watch in the future of skincare.
