Unleash the Fluffy Charm: Viral Korean Character ‘Lovely MongMong’ Debuts New Plush Goods for ‘MongKatsu’ Fans

The Rise of Lovely MongMong
Embracing the #MongKatsu Lifestyle
A Glimpse at the New Collection
Where to Find Your Own Lovely MongMong Goods
The Future of Kawaii Culture Abroad
Stay Connected with Lovely MongMong

The Rise of Lovely MongMong

Lovely MongMong, a creation of Korean illustrator ‘rotary,’ first emerged in July 2018. Since then, this endearing rabbit character has cultivated a significant following across Asia, with a strong presence on platforms like Instagram. Its popularity soared in Japan in November 2025, when it staged a captivating takeover of Harajuku’s iconic Takeshita Street, featuring a collaborative café, exclusive sweets, and interactive photo opportunities that drew numerous fans.

Embracing the #MongKatsu Lifestyle

A unique aspect of the Lovely MongMong fandom is the active participation in ‘#MongKatsu.’ This trend involves fans taking their MongMong plush toys or goods on outings, capturing charming photos with them in cafes or scenic spots, and sharing these moments on social media. Fans describe this practice as ‘MongKatsu,’ a portmanteau of ‘MongMong’ and ‘katsu’ (activity), akin to ‘oshi-katsu’ or ‘fan activities’ in Japanese idol culture. It’s a delightful way for enthusiasts to express their affection and connect with a wider community.

A Glimpse at the New Collection

The upcoming lineup features a variety of goods designed to bring a touch of cuteness to daily life. Among them are soft, fluffy face drawstring pouches, ideal for storing small treasures, and practical photo holders for showcasing cherished memories. For those who love a bit of sparkle, the collection includes shimmering shaker pouches that capture the light with every movement.

Other items include various keyholders, can badges, and mini pouches, all adorned with Lovely MongMong’s signature charm, making them perfect companions for any fan.

Where to Find Your Own Lovely MongMong Goods

The new collection will be available at various retail locations. Fans eager to get their hands on these items can find them at:

Marimo Craft Online Shop:
- ラブリーモンモン
  marimocraft-shop.com
- Availability is while supplies last. Please check the online shop for shipping details.
- General Merchandise Stores, Character Shops, Fancy Goods Shops, and various EC Sites:
- Sales will commence sequentially from late January 2026.
- Availability is while supplies last, and release dates may be subject to change depending on circumstances.

The Future of Kawaii Culture Abroad

The continued expansion of Lovely MongMong’s merchandise, coupled with the passionate #MongKatsu movement, signifies a vibrant trend in global kawaii culture. As characters transcend borders through social media and engaging fan activities, they create new avenues for connection and self-expression. Lovely MongMong’s journey from a Korean illustration to an international icon, celebrated through tangible goods and digital interactions, highlights the evolving landscape of character fandom and its impact on lifestyle worldwide. This ongoing engagement promises to keep the spirit of kawaii alive and thriving for years to come.