JO1’s Keigo Sato Dazzles in Dr.G’s New Sun Care Visuals: Embrace Your Radiant Glow!

JO1’s Keigo Sato Fronts Dr.G’s Sun Care Campaign

JO1’s Keigo Sato Fronts Dr.G’s Sun Care Campaign

South Korea’s leading skincare brand, Dr.G, has launched the third installment of its visual series with Japanese brand ambassador Keigo Sato from the global boy group JO1. This latest campaign spotlights Dr.G’s iconic sun care range, presenting visuals that not only emphasize skin protection but also evoke the beauty of skin bathed in light.

Dr.G has earned a reputation in Korea as the go-to brand for sunscreens, a testament to the trust and popularity of its sun care series. These products are formulated with a rich blend of skincare ingredients, offering gentle UV protection even for sensitive skin. Beyond shielding against UV damage, they also guard the skin from blue light, atmospheric pollutants, and infrared radiation. The diverse lineup ensures there is a suitable option for every skin type and purpose, providing comfortable wear while effectively protecting both face and body.

Dr.G Sun Care Lineup Highlights

Green Mild Up Sun+ (SPF50+ PA++++)
A long-standing favorite, this non-chemical UV cream reflects UV rays without absorption, making it ideal for sensitive skin. It contains skin-conditioning ingredients like Centella Asiatica extract and Houttuynia cordata extract, along with Pycnogenol² and Provitamin D³ for healthy skin. Its soft, non-sticky texture adheres closely to the skin, protecting against UV-A, UV-B, blue light, atmospheric pollutants, and infrared rays. ¹ Skin conditioning ingredient ² Pinus Pinaster Bark Extract (skin conditioning ingredient) *³ Dehydrocholesterol (skin conditioning ingredient)
Brightening Up Sun+ (SPF50+ PA+++)
This UV cream enhances skin tone, leaving it looking bright and vibrant. It’s a hybrid formula, combining chemical and physical filters for gentle yet effective protection against UV-A, UV-B, and blue light. Formulated with skin-conditioning Pycnogenol¹, tannin complex² to control shine and maintain a smooth finish, and niacinamide³ for radiance. Its peach-colored cream gives dull or oily skin a clear complexion, maintaining a tone-up effect for hours. It also works wonderfully as a makeup primer. ¹ Pinus Pinaster Bark Extract (skin conditioning ingredient) ² Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Diospyros Kaki Leaf Extract (moisturizing ingredients) ³ Moisturizing ingredient
Red Blemish Soothing Up Sun (SPF50+ PA++++)
Infusing the beloved Red Blemish Clear Soothing Cream with UV protection, this product features a unique blend of multiple CICA components, fermented extracts, and peach blossom extract¹. Its cool, fresh texture makes it perfect for summer, guarding skin against UV-A, UV-B, blue light, pollen, and dryness. With 72% skincare ingredients, including panthenol² to support moisture and barrier function, it gently protects sensitive skin prone to redness and imbalance. Despite its light feel, it is sweat and water-resistant, offers high UV protection with chemical filters, and is reef-safe for ocean leisure. ¹ Centella Asiatica Extract, Madecassoside, Madecassic Acid, Asiaticoside, Asiatic Acid, Centella Asiatica Leaf Extract, Centella Asiatica Root Extract, Centella Asiatica Leaf/Stem Extract, Yeast Ferment Extract, Prunus Persica (Peach) Flower Extract (all skin conditioning ingredients) ² Moisturizing ingredient

Keigo Sato: A Style Icon for Dr.G

Keigo Sato, a member of the globally recognized boy group JO1, brings his distinctive style and expressive power to Dr.G’s campaign. Known for his captivating dance and performance, Sato also makes a significant impact in the fashion world, appearing in numerous magazines and brand collaborations. His natural and unpretentious personality has endeared him to fans, making him a mood-maker within his group. As JO1 approaches its 5th anniversary, having successfully completed its first world tour and held its first solo concert at Tokyo Dome, Sato’s expanding influence perfectly complements Dr.G’s global vision.

Exclusive Promotions: Umeda Loft POPUP & Qoo10 Mega Sale

Fans and beauty enthusiasts can experience Dr.G products firsthand at the limited-time POPUP event at Umeda Loft, Kansai’s flagship Loft store, starting January 21st. The event features popular lines like “R.E.D BLEMISH,” “Black Snail” for anti-aging, and, of course, the essential “Sun Care Series.” Visitors can test textures and enjoy exclusive gifts based on purchase amounts.

Umeda Loft POPUP Details:

Dates: From January 21st (Wednesday)
Location: Hanshin Umeda Main Store 6F, Umeda Loft POP-UP Zone
- Please check official SNS for the end date.

For those looking for Valentine’s Day gifts or simply great deals, the Qoo10 Mega Sale runs from February 1st to February 9th. This event offers special sets and abundant gifts, including men’s skincare sets perfect for the occasion.

Qoo10 Mega Sale Highlights:

Valentine’s Day Set: ¥5,987 → ¥2,610 (56% OFF) – Includes R.E.D BLEMISH For Men All-in-One Fluid and Clear Soothing Cream, with a moisturizing kit and shopper as a bonus.
R.E.D BLEMISH Clear Soothing Cream 2-piece Set: ¥6,080 → ¥3,010 (50% OFF)
Sunscreen Purchase Offers:
- 1 item: ¥2,600 → ¥1,822 (30% OFF) + 1 Pure Vitamin Mask (random)
- 2-piece set: ¥5,200 → ¥2,691 (48% OFF) + 1 Pure Vitamin Mask (random) and Pore Blurr Up Sun 20mL

Dr.G: Dermatological Expertise for Healthy Skin

Dr.G, founded by dermatologist Dr. Ahn Gun-young in 2003, is a Korean derma-cosmetic brand born from a deep commitment to patient care. Having personally experienced severe burns as a child, Dr. Ahn understood the pain of skin concerns and aimed to help others. Dr.G’s philosophy centers on promoting healthy skin through a 3-step regimen: exfoliation, moisturizing, and sun protection, all backed by 25 years of clinical experience and dermatological science.

The brand’s dedication extends to various initiatives, including in-house research for unique ingredients, conducting skin irritation and sensitivity tests in Korea for all products, adding braille to packaging for accessibility, fostering a positive workplace environment, supporting children’s welfare organizations and burn foundations, and actively pursuing sustainable practices with renewable packaging and plant-based inks.

This collaboration between Dr.G and Keigo Sato of JO1 not only introduces advanced sun care solutions but also bridges the vibrant worlds of K-beauty and J-pop, setting a new standard for beauty campaigns. As both Dr.G and JO1 continue their global expansion, such partnerships will undoubtedly inspire new trends and bring innovative products to a wider audience.