Product Features and Availability
These charming mascots are crafted from a soft, plush material, offering a delightful tactile experience. Each comes with a strap, making them perfect for adorning bags or backpacks, and ideal for both collecting and as memorable tourist souvenirs. They are designed to be displayed alongside their “Akabeko” and “Peach” predecessors, forming a delightful series.
Product Details:
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Product Names:
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Monchhichi Face Mascot “Byakkotai” (Fukushima Limited)
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Monchhichi Face Mascot “Ouchi-juku” (Fukushima Limited)
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Price: 1,200 yen each (excluding tax)
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Release Date: Sequentially from early February 2026
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Creator: Sekiguchi Co., Ltd.
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Manufacturer: ssakai LLC
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Distributor: Meisei Kikaku Co., Ltd.
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Sales Locations: Tourist facilities, service areas, roadside stations, souvenir shops, and accommodations throughout Fukushima Prefecture.
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License: (C)SEKIGUCHI
For more information about the distributor, visit the Meisei Kikaku Co., Ltd. website: https://www.meisei-kikaku.com/
Monchhichi: A Global Icon’s Enduring Appeal
Monchhichi, first launched by Sekiguchi in 1974, quickly became a global phenomenon. Its endearing appearance has captivated hearts worldwide, leading to sales of approximately 70 million units in over 30 countries. After a temporary hiatus in 1985, overwhelming fan demand brought Monchhichi back in 1996, and the character has continued to evolve with new designs and collaborations. As Monchhichi celebrated its 50th anniversary in 2024, its popularity continues to soar.
These regional collaborations exemplify how beloved characters can serve as cultural ambassadors, bringing local stories to a wider audience through the lens of kawaii. “It’s truly heartwarming to see how Monchhichi continues to embrace local cultures while retaining its universal appeal,” shared a long-time Monchhichi fan. The introduction of the “Byakkotai” and “Ouchi-juku” Monchhichi mascots not only offers unique souvenirs but also fosters a deeper appreciation for Fukushima’s distinctive history and scenic beauty. This expansion of the Fukushima-limited series illustrates a vibrant future for kawaii culture, where iconic characters become woven into the fabric of regional identity, inviting fans globally to explore and connect with Japan’s diverse prefectures.
