Beyond Moist: Snaq.me Unveils “Raw-Texture Aged Dried Baked Sweet Potato” – A Sugar-Free Japanese Sweet Potato Revolution

kawaii Food & Dessert News in Japan

Experience the “Raw” Revolution: Japan’s Sweet Potato Reinvented

Prepare for a taste sensation that redefines the humble sweet potato. Snaq.me, a company dedicated to innovative and wholesome snacks, has launched its limited-edition “Nettori Nama-shokkan Jukusei Hoshi Yakiimo” (Sticky Raw-texture Aged Dried Baked Sweet Potato). This unique treat, available from January 25, 2026, on the Snaq.me online store, promises a melt-in-your-mouth experience that goes beyond traditional moistness, delivering a rich, honey-like sweetness without any added sugar.

A plate of golden-brown sweet potato slices, resembling baked or candied yams.

This isn’t your average Hoshiimo (dried sweet potato). The secret to its astonishingly sticky and smooth texture lies in a meticulous, proprietary process centered on “aging” and “baking.” Locally sourced Japanese sweet potatoes undergo a careful maturation in controlled temperature and humidity environments. This process naturally converts their starches into sugars, concentrating the potato’s inherent sweetness to its peak. Following this, the aged potatoes are first fully baked (Yakiimo style), maximizing their sweetness, before being slowly finished at low temperatures.

This dual-stage method, free from any added sugars or artificial additives, achieves a depth of flavor and a luscious texture that rivals, or even surpasses, a freshly baked sweet potato. Imagine the natural syrup oozing from a perfectly ripe sweet potato – that’s the essence captured in every bite of this unique snack. The dedication to using only sweet potato as an ingredient truly lets the natural sugars shine, creating an authentic and guilt-free indulgence.

A hand holding a piece of baked sweet potato, revealing its vivid yellow, moist interior.

Three Ways to Savor the Sweetness

The “Nettori Nama-shokkan Jukusei Hoshi Yakiimo” offers versatile enjoyment, adapting to your mood and craving:

  • Sticky Raw-Texture: Thaw in the refrigerator for approximately three hours. This method allows the natural sweet potato syrup to melt, offering the smoothest, most indulgent texture.

  • Fluffy Baked Potato Feel: Warm it in a microwave or toaster oven. This enhances the aromatic fragrance and intensifies the sweet flavor, reminiscent of a classic warm yakiimo.

  • Baked Sweet Potato Ice Cream Style: Enjoy it semi-frozen. This transforms the treat into a novel, cool, and naturally sweet sherbet-like dessert.

Slices of vibrant baked sweet potato are arranged on a plate with warm tea and raw sweet potatoes in the background.

Snaq.me’s Commitment to Wholesome Snacking

Snaq.me’s philosophy extends beyond just taste; it’s about a deep commitment to the quality and integrity of ingredients. “We believe in the inherent power of natural ingredients and strive to create delicious snacks that people can enjoy with peace of mind,” states the company, emphasizing their unique development standards. This means prioritizing what not to include, such as minimizing additives and avoiding overly refined or processed ingredients like white sugar, margarine, and artificial sweeteners. They meticulously select raw materials, even scrutinizing secondary ingredients, to ensure they meet strict criteria. Furthermore, the company commits to using no genetically modified (GMO) ingredients and sources from transparent, traceable origins, fostering relationships with producers whose faces are known.

An assortment of healthy snacks including dried pineapple, prunes, almonds, corn, pound cake, and vegetable chips on a white rectangular plate.

Beyond product quality, Snaq.me also considers its environmental footprint, actively seeking procurement methods that contribute to reducing food waste. This holistic approach ensures that every snack not only tastes good but also aligns with values of health, transparency, and sustainability.

Product Details

  • Product Name: Nettori Nama-shokkan Jukusei Hoshi Yakiimo

  • Sales Period: January 25, 2026 (Sunday) to February 16, 2026 (Monday)

  • Scheduled Shipping Date: February 18, 2026 (Wednesday)

  • Price: 2,980 yen (tax included/shipping extra) *Snaq.me subscription members receive a 300 yen discount.

  • Purchase Link: https://chat.snaq.me/stores

Please note that quantities are limited, and sales may end once the planned stock is depleted.

An elegant gift box filled with various snacks, dried fruits, and baked goods, arranged on a wooden table.

As a digital-first snack maker, Snaq.me operates on a philosophy of “eternal beta,” constantly improving its services based on customer feedback. This innovative approach, coupled with their dedication to natural, wholesome ingredients, positions them at the forefront of the healthy snack movement. The “Nettori Nama-shokkan Jukusei Hoshi Yakiimo” exemplifies how traditional Japanese ingredients can be transformed into modern, delightful treats. This commitment to quality and unique culinary experiences could pave the way for more Japanese natural sweets to capture the hearts and palates of global consumers, highlighting the rich potential of simple, honest food.

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