Unwrap “My Christmas”: Sogo Yokohama’s Holiday Extravaganza Invites Self-Indulgence and Festive Cheer

Sogo Yokohama Unveils “My Christmas”: A Festival of Self-Care and Festive Delights

This holiday season, Sogo Yokohama is inviting everyone to embrace the spirit of self-indulgence and festive joy with its grand event, “my CHRISTMAS – The Best Day for Myself –”. Running until December 25, 2025, across various departments, this event champions “koto shohi” (experience-based consumption), a Japanese cultural concept where the value lies in the experience itself rather than just the material good. It’s an invitation to create your perfect day, whether through personal treats or shared moments with loved ones.

The event’s visual identity is enhanced by the distinctive artwork of AUTOMOAI, an artist known for their anonymous yet deeply personal monochrome and color pieces. Their art graces in-store decorations, web pages, and even gift wrapping, creating a cohesive and stylish festive atmosphere.

Indulge in Limited-Edition Cosmetics and Enchanting Fragrances

For those seeking to pamper themselves or find the perfect gift, a curated selection of limited-edition cosmetics and warm, inviting fragrances awaits. These items are designed to elevate everyday routines into luxurious rituals, allowing individuals to embrace new looks and scents for the holiday season.

• AYURA / Dreaming Night Collection (Limited Quantity): 7,480 yen

  • Includes Aromatic Scrub Soap (150g), Night Lip Essence (10g), Aromatic Body Mousse (120g), and Aromatic Bath Tablet (40g x 6 tablets).
    

• P.Seven Tea Perfume / Yuxiang (Formosa Beau-Tea) Eau de Parfum (66ml): 19,800 yen

  • A popular fragrance from the Hōcha series, blending the elegant scent of Oriental Beauty tea with delicate champagne fruit and gentle musk.
    

• Miller Harris / Melody Eau de Parfum (100ml): 33,990 yen

  • A velvety soft fragrance, delicately harmonizing white musk, Rose Damascena Absolute, and blackcurrant.
    

• Givenchy / Irresistible Coffret: 17,380 yen

  • A limited-edition set featuring the Irresistible Eau de Parfum (50ml), a travel-sized version (12.5ml), and Irresistible Body Milk (75ml).
    

Illuminate Your Look with Limited-Edition Color Cosmetics

The holiday season is the perfect time to experiment with vibrant, glow-enhancing makeup. These limited-edition color items are designed to add a touch of sparkle and warmth to any look.

• LUNASOL / Eye Coloration Special Edition EX04 Beige in Bloom (Limited to 1 type): 11,000 yen

  • An 8-color eyeshadow palette capturing the festive sparkle of the holiday season with various nuances, featuring warm-toned beiges that radiate diverse brilliance.
    

• Lancôme / The Adventurous Palette (Limited Quantity): 12,100 yen

  • A Parisian holiday palette that creates an aura of bliss. This multi-palette allows for numerous makeup patterns, offering versatility for special holidays. It also includes a highlight color to naturally attract light, providing effortless dimension.
    

• Bobbi Brown / Extra Plump Lip Serum (6ml): Each 5,060 yen

  • Formulated with 8 botanical oils, it makes lips soft and smooth with every application.
    

• RMK / Radiant Color Stick (Limited Quantity, 1 color): 3,630 yen

  • A mint-colored stick that enhances holiday transparency. This multi-use color stick for cheeks and eyes is now available in a limited-edition mint shade.
    

Elevate Your Style with Dazzling Accessories

Beyond beauty, the event features exquisite accessories designed to add a touch of sparkle to any outfit, making faces and fashion shine brighter.

• Vendome Boutique / Brooch Collection

  • Flowing Star Brooch: 17,600 yen

  • Christmas Tree Brooch: 19,800 yen

  • Musical Note Brooch Set (2 pieces): 16,500 yen

  • Horse Brooch: 23,100 yen
    

• Take-Up / 2025 Winter Collection “Waltz” (with Limited BOX)

  • K10 Topaz Blue Danube 2-Way Necklace: 36,300 yen

  • K10 Topaz Blue Danube 2-Way Earrings: 34,980 yen

  • Inspired by “The Blue Danube,” these pieces feature removable charms for 2-way styling.
    

• CHARMY / Classic Rose in Bloom Necklace

  • K18YG, Diamond, Chain: 45cm: 244,200 yen

  • PT, Diamond, Chain: 45cm: 170,500 yen

  • These necklaces express the beauty and eternity of roses with the sparkle of diamonds, symbolizing joy and good fortune.
    

Yokohama Loft: A Little Woodland Christmas Wonderland

On the 7th floor of Sogo Yokohama, Yokohama Loft presents “YOKOHAMA The Little Woodland Christmas,” a charming event running until December 25, 2025 (closing at 5:00 PM on the final day). With approximately 1,500 types of Christmas goods, this space is designed to evoke the joy of discovering wonders in a small forest.

Visitors can find delicate, shimmering ornaments, snow globes where snow gently falls, wreaths filled with nature’s bounty, and elaborate decorations. The collection emphasizes gentle and warm items, including imported goods and Christmas sweets, perfect for gifting.

Some highlights from the Yokohama Loft collection include:

• Goodwill (Loft direct import) / Squirrel Nibbling a Pinecone: 7,480 yen

  • A charming squirrel figurine with intricate details.
    

• Harmonia (Loft direct import) / Glass Tree LED Lamp (2 colors): Each 3,190 yen

  • Antique-painted glass trees.
    

• Art Print Japan / Sing-Along Santa/Upright Piano: 35,200 yen

  • A Christmas toy featuring Santa Claus and a piano that plays music when sheet music is placed on the stand.
    

• Harmonia (Loft direct import) / Tree Top Santa Claus/Burgundy 50cm: 11,000 yen

  • A chic burgundy Santa Claus doll, approximately 50cm tall.
    

Beyond decorations, the Loft also offers delightful gifts, from cute plush motifs to warm wooden items:

• Minami Boeki / Bear Bag Chocolate (2 colors): Each 3,190 yen

  • Teddy bear plush gifts holding a drawstring bag filled with chocolate.
    

• Degoichi / Wooden Christmas Card: 935 yen

  • A Christmas card made of wood, offering a gentle texture and aroma.
    

• Basilur Tea Japan / Mini Tea Book vol.5: 1,620 yen

  • Christmas limited-edition design can of vanilla and citrus flavored tea, with 5 tetra bags.
    

“My Christmas” at Sogo Yokohama is more than just a shopping event; it’s an immersive experience designed to bring joy and a sense of personal fulfillment during the festive season. As the concept of “koto shohi” continues to shape consumer trends, events like this, which prioritize personal experiences and unique finds, are likely to become increasingly popular, offering a refreshing approach to holiday celebrations globally.