Discover the “New Sensation” in Hair Care: non haru:home’s Foam Treatment Campaign!
Tokyo, Japan – A buzz is sweeping through the beauty world as non haru:home, a brand renowned for its “double foam design” and “bare hair moisturizing” approach, announces an exciting giveaway. From January 19th to January 25th, 2026, 100 fortunate participants will receive a full-sized “Hair Moist Treatment,” a non-silicone foam treatment that redefines daily hair care.
This innovative product, developed by nijito Co., Ltd., promises a light, airy sensation as its rich foam envelops each strand of hair. It aims to transform routine hair care into a more enjoyable and comforting experience, offering a “new sensation” (新感覚) that is both gentle and effective.
How to Join the Campaign
Participating in this exclusive giveaway is simple, requiring just a few steps on your preferred social media platform:
| Platform | How to Enter | Boost Your Chances |
|---|---|---|
| Follow non haru:home official Instagram ( @non_haruhome ) and like the campaign post. | Share the campaign post. | |
| X (formerly Twitter) | Follow haru official X ( @haru0801_1812 ) and repost the campaign post. | Add a comment to the post. |
| Threads | Follow non haru:home official Threads ( @non_haruhome ) and like the campaign post. | Share the campaign post. |
Key Details:
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Application Period: January 19th (Mon) – January 25th (Sun), 2026
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Prize: One full-sized non haru:home “Hair Moist Treatment” will be delivered to 100 winners.
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Eligibility: Residents of Japan.
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Notification: Winners will be contacted via direct message on the respective SNS platforms by early February 2026. Ensure your DM settings allow messages from official accounts.
Unveiling the “Hair Moist Treatment”
The non haru:home “Hair Moist Treatment” stands out with its innovative “foaming” concept. Unlike traditional treatments, it transforms into a gentle foam upon application, making hair care feel like a luxurious bubble bath for your strands. This unique texture ensures that repairing and moisturizing ingredients penetrate quickly and evenly, offering a “foam pack” effect without any waiting time.
The treatment is formulated with collagen and ceramides (1) to maintain moisture, while keratin and proteins (2) work to repair damaged hair. Despite being non-silicone, it leaves hair feeling incredibly smooth and manageable, offering a light, fluffy finish that elevates both your hair and your mood.
One user shared, “The foam feels like a light, airy hug for your hair! It’s so different and makes washing my hair feel less like a chore and more like a treat.” This “new sensation” is a testament to the brand’s commitment to transforming everyday routines into moments of self-care.
1 Succinoyl atelocollagen, Saccharomyces/ (pineapple juice/collagen) ferment liquid, Glucosylceramide, Ceramide NA
2 Hydrolyzed keratin (cashmere goat), Hydrolyzed wool cuticle protein, Hydrolyzed pea protein
The Philosophy Behind non haru:home and haru
non haru:home is part of the “haru” brand, which advocates for “Head Beauty” – a new self-care habit that involves engaging with your skin and hair to connect with yourself. The brand believes that improving scalp health leads to better hair and skin conditions, promoting a natural and effortless beauty in daily life.
The “friction-free double foam design” of non haru:home’s shampoo and treatment gently cleanses and conditions the scalp and hair with dense foam, avoiding harsh rubbing. Its “bare hair moisturizing design” focuses on enhancing hair’s natural beauty without relying on heavy coatings, resulting in hair that is light, manageable, and truly radiant.
For those interested in exploring non haru:home’s offerings, visit their official brand site:
Products are also available at:
Looking Ahead: The Future of Hair Care
The emphasis on unique textures, natural ingredients, and a holistic approach to “Head Beauty” by brands like non haru:home signals a fascinating shift in the global hair care landscape. As consumers increasingly seek products that not only deliver results but also enhance their self-care rituals, the innovative foam treatment could inspire a new wave of sensorial and effective hair solutions, bringing a touch of Japanese beauty innovation to routines worldwide.
