Sebonstar: A Timeless Treasure for Generations
Since its debut in 1979, Sebonstar has captured the hearts of young girls with its enchanting pendant accessories, embodying a world of glitter and dreams. This enduring appeal has not only sustained its popularity through the decades but has also seen a recent surge in interest, particularly among women nostalgic for the ‘Heisei girl culture’ of their childhoods. The brand’s cultural impact was even recognized when ‘Heisei girl trends,’ with Sebonstar as a representative product, were highlighted in Nikkei Trendy’s ‘2025 Hit Products Best 30.’ The charm of Sebonstar lies in its ability to connect with different generations, offering a piece of glittering joy.
KOGYARU: Reviving ‘Heisei Gal’ Style for a New Era
Stepping into this nostalgic world is KOGYARU, an influential group of elementary school ‘gals’ who are revitalizing the iconic ‘kogal’ fashion of Japan’s Heisei era (1989-2019) with a fresh,令和-era twist. Born from ‘egg,’ a prominent Japanese gal magazine, KOGYARU has quickly amassed a significant following on social media, exceeding 500,000 Instagram followers in just two years. Their activities extend beyond fashion modeling; in December 2023, they made their artist debut with the song ‘SHIRANKEDO’ and now perform live across Japan, leading the charge for the next generation of gal culture.
The Luminous Collaboration: A Dazzling Collection that Shines
The ‘Luminous Sebonstar Collab ver.’ builds upon the success of the 2022 ‘Luminous Sebonstar,’ known for its unique glow-in-the-dark feature. These special pendants are a twin-type, combining a plated pendant with a luminous plate pendant. For this collaboration, each KOGYARU member personally selected their ‘favorite designs’ from the past four years of Luminous Sebonstar releases. This curation has resulted in a spectacular collection of 10 designs, each available in 5 color variations—gold, silver, pink, white, and purple—totaling an impressive 50 different types to collect.
To activate their magical glow, simply expose the luminous plate to light, then watch them softly illuminate in the dark. It’s a charming detail that adds an extra layer of wonder to these already beloved charms.
Exclusive Pop-Up Store at SHIBUYA109
To celebrate this exciting launch, a special ‘Sebonstar x KOGYARU SHIBUYA109 Pop-up Store’ will open its doors on the B2F of SHIBUYA109 Shibuya from February 20 to 28, 2026. This limited-time event offers fans a chance to immerse themselves in the dazzling world of Sebonstar and KOGYARU. The store will feature not only the new ‘Luminous Sebonstar Collab ver.’ but also other popular Sebonstar products like ‘Kirakira Coord Sebonstar,’ ‘Dreamy Sebonstar,’ Sebonstar hair clips, and lip balms. Adding to the excitement, KOGYARU members themselves are scheduled to make appearances as ‘charisma shop staff’ on February 21 and 22, 2026, with details to be announced via KOGYARU’s official SNS.
This collaboration truly shows how ‘kawaii’ culture can bridge generations, bringing a fresh, glowing twist to cherished childhood memories. Sebonstar continues its mission to spread the joy of fashion and sparkle to all girls who dream of a glittering world.
For More Information
Explore the vibrant worlds of Sebonstar and KOGYARU through their official channels:
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KOGYARU Official Site: https://kogyaru.jp/
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KOGYARU Instagram: https://www.instagram.com/kogyaru_official/
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KOGYARU TikTok: https://www.tiktok.com/@kogyaru_official
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KOGYARU YouTube: https://www.youtube.com/@KOGYARU_official
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Sebonstar Brand Site: https://www.kabaya.co.jp/catalog/sebonstar/
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Sebonstar Official Instagram: https://www.instagram.com/sebonstar_official/
This fusion of classic charm and modern youth culture points to an exciting future for kawaii trends, demonstrating how nostalgic elements can be continually reinvented for a global audience, proving that some delights, like a glowing pendant, are truly timeless.
