Sebonstar x KOGYARU Shibuya 109 Pop-Up Store: Details Revealed
The “Sebonstar x KOGYARU Shibuya 109 Pop-up Store” will be located on the second basement floor of SHIBUYA109 Shibuya (2-29-1 Dogenzaka, Shibuya-ku, Tokyo). Operating from 10:00 AM to 9:00 PM daily, mirroring SHIBUYA109’s regular hours, the store promises a glittering array of merchandise.
Visitors will have the exclusive opportunity to purchase the “Luminous Sebonstar Collaboration ver.” ahead of its nationwide release. Beyond the new collaboration item, the store will also feature a selection of other popular Sebonstar products, including “KiraKira Coordinate Sebonstar” and “Dreamy Sebonstar,” alongside charming accessories like Sebonstar hair clips and lip balm.
A highlight for fans will be the special appearance of KOGYARU members themselves. On February 21st (Saturday) and 22nd (Sunday), these charismatic elementary school students will serve as special store staff, offering a unique personal touch to the shopping experience. Further details regarding their appearances will be shared via KOGYARU’s official SNS channels.
“Luminous Sebonstar Collaboration ver.” Unveiled
The centerpiece of this collaboration is the “Luminous Sebonstar Collaboration ver.” This special edition toy candy features a unique twin-type pendant that combines a metallic charm with a glow-in-the-dark plate. When exposed to light, the phosphorescent plate illuminates in the dark, adding an extra layer of magic to the iconic Sebonstar sparkle.
The collection boasts 50 different designs, comprising 10 distinct shapes selected by the KOGYARU members as their “favorite designs,” each available in five vibrant color variations: gold, silver, pink, white, and purple. Each package contains one pendant and 10g of chocolate. While the price is open, the product will be available for pre-sale at the pop-up store from February 20th, 2026, followed by a nationwide release on February 24th, 2026, across supermarkets, convenience stores, and drugstores.
Dazzling Instagram Contest: Show Your Sparkle!
To further engage fans and celebrate creative expression, an “Luminous Sebonstar Collaboration ver. Styling Arrangement Contest” will be held on Instagram from February 21st (Saturday) to March 8th (Sunday), 2026. Participants are invited to share images or videos showcasing their unique arrangements or decorations of the “Luminous Sebonstar Collaboration ver.” (chain included, face not required).
To enter, posts must mention both the official Sebonstar and KOGYARU Instagram accounts, and include the hashtags #Sebonstar, #KOGYARU, and #KOGYARU (in Japanese). Five lucky winners will be chosen for each of two special prizes:
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Sebonstar Award: A delightful assortment of Sebonstar brand products.
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KOGYARU Award: A box containing 10 sets of “Luminous Sebonstar Collaboration ver.,” personally signed by KOGYARU graduates.
Calling all fashionistas and creative spirits! This is your chance to shine and show the world how you style your Sebonstar!
About Sebonstar
Sebonstar is a long-loved Japanese toy candy known for its charming pendants and accompanying chocolate. It has captivated generations with its sparkling designs and collectible appeal. The brand continues to evolve, constantly offering new and exciting collaborations while maintaining its core appeal.
For more information on the Sebonstar brand, visit their official website or Instagram:
This collaboration between Sebonstar and KOGYARU, culminating in a vibrant pop-up at Shibuya 109, exemplifies the dynamic and evolving nature of Kawaii culture. By blending a classic toy with contemporary youth fashion and digital engagement, it creates new avenues for self-expression and community, undoubtedly setting a sparkling precedent for future trends in Kawaii lifestyle abroad.
