The Sweet Allure of Peach Mocha: A New Palette for Every Mood
The “Wonjungyo W Daily Mood Up Palette” series, known for its seven versatile eye and cheek colors, welcomes a charming new addition: “05 Peach Mocha.” This neutral color palette, infused with the sweetness of peach and the depth of mocha, offers a blend of pinks, light beiges, and browns. It’s designed for daily use, allowing for a spectrum of looks from subtle elegance to vibrant charm. The delicate shimmer in each shade creates a sophisticated depth around the eyes, while the diamond-marked color doubles as a blush, making this a true multi-functional tool for a complete makeup look.
For those aiming for the popular “aegyo sal” (often translated as “puffy under-eye” or “tear bag”) look, a staple in K-beauty for its youthful and charming effect, this palette is particularly effective. A natural, plump aegyo sal can be achieved by using the skin-tone cream color as a base, then softly outlining with a deeper shade. Adding a touch of the gold-flecked pink glitter to the center of the eyelid or inner corner provides a sparkling accent, transforming simple brown makeup into something softly sweet and captivating.
The palette also boasts moisturizing ingredients like squalane and jojoba seed oil, ensuring comfortable wear.
Palette Lineup:
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[New Color] 05 Peach Mocha: A neutral pink-brown, perfect for everyday elegance.
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[Existing Color] 02 Trench Brown: A skin-blending sophisticated brown.
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[Existing Color] 03 Blossom Coral: A vibrant coral to brighten the complexion.
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[Existing Color] 04 Cry Rose: A blood-toned dry rose for a touch of warmth.
Precision Perfected: New Brushes for the Iconic Aegyo Sal
To complement the palette and help users achieve professional-level aegyo sal definition, Wonjungyo introduces two new “Artist Touch Brushes.” These tools are meticulously crafted to replicate Won Jung-yo’s renowned makeup techniques, with millimeter-precise dimensions and firmness.
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#04 Artist Touch Brush: A flat, oval-shaped brush designed to perfectly fit the width of the aegyo sal, ideal for applying base and point colors smoothly and evenly.
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#05 Artist Touch Brush: An ultra-fine brush engineered for delicate detailing, perfect for drawing precise shadows beneath the aegyo sal or creating a subtle eyeliner.
Both brushes are approximately 11cm in length, making them compact and easy to carry in a makeup pouch for touch-ups on the go, ensuring a flawless finish wherever you are.
Step into an Idol’s World at the “Behind the Glow Studio” Pop-up
From January 23 to February 3, 2026, makeup enthusiasts can experience the “Wonjungyo Behind the Glow Studio” pop-up store at 0th Hub Nihonbashi in Tokyo. The pop-up immerses visitors in an “Idol’s Photo Shoot Set” theme, featuring glamorous photo spots and dressing room-inspired touch-up booths. It’s an opportunity to feel like a K-pop idol while exploring the brand’s offerings.
Beyond the early release of the “W Daily Mood Up Palette,” “Artist Touch Brushes #04 & #05,” and “Tone Up Base N 101 Melon Mint,” visitors can also receive luxurious purchase benefits, including scrunchies and vanity pouches adorned with the brand logo.
Pop-up Details:
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Dates: January 23 (Friday) – February 3 (Tuesday), 2026
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Hours: 11:00 AM – 8:00 PM
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Venue: 0th Hub Nihonbashi (2F, L.Biz Nihonbashi, 2-9-10 Nihonbashi, Chuo-ku, Tokyo)
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Access Note: Please use the stairs on the right side facing the building to reach the 2nd floor; elevator access is not available.
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Official Instagram: 0th Hub Nihonbashi Instagram
Won Jung-yo, a celebrated makeup artist since 2008, is known for her work with top Korean idols and actresses, including BLACKPINK’s ROSÉ and four members of TWICE. Her expertise, particularly in creating the distinctive aegyo sal look, has made her a leading figure in K-beauty. The Wonjungyo brand itself embodies her vision: “I want people to feel the excitement of the first time doing makeup.” It focuses on recreating professional makeup artistry with ease, emphasizing texture and color to help users achieve that coveted idol glow.
The launch of these new products, especially the specialized brushes, signifies a continued effort to demystify complex K-beauty techniques, making the youthful and charming aegyo sal accessible to a global audience. As K-beauty continues to influence makeup trends worldwide, Wonjungyo’s commitment to innovation in both color and tools helps bridge the gap between aspirational idol looks and everyday beauty routines, further solidifying the global reach of Kawaii culture’s influence.
For more information about Wonjungyo, visit their official website: Wonjungyo Official Website
