Step into a World Where Music Meets Aroma: Scentdays Redefines Digital Experience
Horizon Corporation has officially rebranded its innovative digital scent delivery service to “Scentdays,” marking a pivotal moment in sensory entertainment. To celebrate this evolution, the company has launched an extraordinary collaboration with renowned composer and music producer Junichi Matsuda, a name synonymous with chart-topping hits for artists like Ayumi Hamasaki and Nogizaka46.
This pioneering project invites users to “listen to scents”—a concept that transcends traditional media. It features 16 newly composed tracks, each accompanied by a specially designed scent crafted using Horizon Corporation’s Universal Scent Format, a digital distribution standard for fragrances. The goal is to provide an integrated experience where music and aroma coalesce, creating a deeper, more immersive journey for the audience.
Junichi Matsuda: A Maestro of Melodies
Born in Osaka in 1983, Junichi Matsuda began his musical journey with the violin at age three. He made history at 17, becoming the youngest arranger for Ayumi Hamasaki’s “Endless sorrow.” His prolific career includes hits like Ayumi Hamasaki’s “Daybreak” and the chilling “Death Ringtone” from the movie Chakushin Ari. In 2011, he earned the 53rd Japan Record Award for New Artist with SUPER☆GiRLS’ “MAX! Otome Gokoro.” Matsuda’s influence extends to numerous artists and media projects, including AKB48 Group and Koda Kumi, and he has recently expanded into film, stage, and international collaborations, garnering critical acclaim. As the representative of Millionaire Vibes Inc., his works boast over 5.7 million cumulative sales, solidifying his status as one of Japan’s leading music producers on the global stage.
A New Frontier Where Music and Scent Intersect
Just as newspapers convey information through text and Instagram through images, Scentdays is engineered as a novel medium where information and emotion are delivered through scent. This collaboration meticulously designs scents around the emotional landscape and narrative of each musical piece. By not only “listening” to the music but also “feeling” it through aroma, Scentdays promises an unparalleled immersive experience that deepens the connection between art and emotion.
Every one of the 16 tracks in this project has its own bespoke scent. These scents are not mere enhancements but are positioned as expressive elements on par with the music itself. This approach aims to deliver a new form of entertainment, characterized by:
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Simultaneous emergence of scent and music.
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Playback experiences deeply intertwined with memories and emotions.
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The seamless integration of “scented content consumption” into daily life.
Scentdays’ Vision for a Future Media
Scentdays envisions a future where scent acts as a powerful medium, capable of conveying information and experiences more directly to emotions than words or visuals. It possesses the power to reshape memories, moods, and the very impression of a space. Horizon Corporation views scent not merely as a luxury item but as an integral part of daily information, enriching everyday life.
Looking ahead, Scentdays will evolve from a “scent-enjoyment service” into a comprehensive media platform where experiences unfold from scent. Imagine scents being delivered alongside music, or scents accompanying daily photos and records. Horizon Corporation envisions a future where scent, sound, visuals, and memories converge, growing into a “daily experience media” mediated by scent. Horizon Corporation envisions this as a breakthrough, aiming to offer an immersive experience where music isn’t just heard, but ‘felt’ through scent, deepening emotional connections and memories.
This collaboration also marks the official renaming of Horizon Corporation’s digital scent delivery service to “Scentdays,” reflecting its commitment to this evolving vision. The album, Zikir Damai Aman (Scentdays Edition), is available on iTunes: https://music.apple.com/jp/album/zikir-damai-aman-scentdays-edition/1868877454?l=en-US
Horizon Corporation is dedicated to fostering new expressions and experiences centered around scent through collaborations with creators across music, art, film, and photography. This innovative approach to sensory media could very well be the start of a new ‘kawaii’ trend in digital lifestyle experiences, offering a unique blend of technology and emotion that captivates audiences worldwide.
For more information about Horizon Corporation and its initiatives, visit their official website: https://hrz.co.jp/.
