Rappy x Sanrio Characters: Backstage Pass to Kawaii Chaos!
Japan’s Brightest Morning Show Mascot Teams Up with Sanrio for a Second Round of Adorable ‘Program Staff’ Merchandise
The highly anticipated second collaboration between Rappy, the official mascot of TBS’s popular morning program ‘Love It!’, and the iconic Sanrio Characters has been officially unveiled. This dynamic duo, fresh off their victory as the 1st place in the “2025 Sanrio Character Grand Prix Partner Division,” is set to bring a new collection of exclusive items to fans, centered around a charming “program production staff” theme.
Imagine your favorite Sanrio friends, not just as stars, but as the dedicated crew working behind the scenes! This unique concept sees Rappy and the Sanrio Characters diligently performing various production roles, captured in never-before-seen designs. It’s a whimsical peek into the inner workings of a Japanese TV show, infused with the irresistible cuteness that only Sanrio can deliver.
Among the standout items are the Mini Mascot Sets, featuring Rappy paired with a familiar Sanrio character in a heartwarming two-piece set. These palm-sized duos are perfect for adorning your desk or attaching to your bag, allowing fans to carry their favorite “program staff” companions everywhere. Another exciting offering is the Trading Connectable! Glitter Acrylic Charms, designed to link together, promising expanded fun as you collect more. The collection also includes a wide array of everyday goods, from stationery to accessories, all adorned with these special designs.
To sweeten the deal, customers who purchase 2,500 yen (tax included) or more of “Rappy x Sanrio Characters” merchandise at eligible stores will receive one Original Trading Card (randomly selected from 8 types) as a special bonus. Each card showcases Rappy alongside a different Sanrio character, making them a delightful keepsake for collectors.
The new merchandise will first be available through a先行販売 (pre-sale) at Kiddy Land stores nationwide from January 30 (Friday) to February 12 (Thursday), 2026. Following the pre-sale, items will be available on the EC site TBS SHOPPING and at TBS Store (Tokyo Station) and other locations starting February 13 (Friday), 2026.
Sales Schedule & Locations:
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Kiddy Land Pre-sale:
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Period: January 30 (Friday) – February 12 (Thursday), 2026
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Locations: Kiddy Land stores nationwide (some exclusions may apply)
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For details, please check the Kiddy Land official website: https://www.kiddyland.co.jp/event/rappy_sanrio2026/
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EC Sales & General Release:
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TBS SHOPPING (EC site): Available from February 13 (Friday), 2026 https://shopping.tbs.co.jp/tbs/shop/sale_top/rappy
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TBS Store (Tokyo Station) and other locations: Sequentially available from February 13 (Friday), 2026
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Rappy, the charming rabbit mascot, embodies the spirit of ‘Love It!’ by bringing happiness to viewers. His playful and curious nature, combined with his secret role as an AD (Assistant Director) for the show, makes him a perfect partner for Sanrio’s beloved characters in this “program staff” adventure.
Sanrio fans, get ready to dive into the bustling world of TV production, Rappy-style! This collaboration beautifully illustrates the evolving landscape of Kawaii culture, where traditional character appeal merges seamlessly with contemporary media personalities, offering fresh and engaging narratives for a global audience.
