Hello Kitty Gets a Y2K Makeover: 9090girl Unveils Bold Collaboration Collection

kawaii japan fashion

Collection Highlights

The collection spans a variety of fashion and accessory items:

  • Apparel: “90 Logo Set-up” (hoodies and sweatpants) in various colors and patterns, including camouflage and leopard print.

  • Accessories: Caps with studs, leopard print tote bags, plush keychains, compact mirrors, and badge sets.

Hello Kitty Caps

Hello Kitty Leopard Tote Bag

Hello Kitty Black Tote Bag

Hello Kitty Keychain

Hello Kitty Mirror

Hello Kitty Badge Set

Sales Information

The collection is already available at the 9090girl Harajuku flagship store. For wider access, the official online store will begin sales on January 23, 2026 (Friday), followed by other 9090girl retailers on January 24, 2026 (Saturday).

For more updates and to explore the brand’s unique style, visit the official 9090girl Instagram:

This collaboration marks an exciting moment for Japanese street fashion, bringing a fresh perspective to beloved characters and further cementing Japan’s influence on global pop culture. It highlights how the “kawaii” aesthetic continues to evolve, embracing diverse subcultures and expanding its reach across the world.

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