Exclusive Merchandise Blossoms
The event showcases a diverse range of items, perfect for collectors and fans alike. Highlights include:
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Acrylic Stands: Featuring characters like a male figure holding yellow flowers.

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Limited Edition Plushies: A first for the series, bringing a soft, cuddly dimension to the characters, such as the adorable blue-haired character.

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Acrylic Keyholders: Including a detailed design of Kadoc Zemlupus.

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Can Badges: A collection of eight unique designs, perfect for decorating bags or jackets.

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Decorative Items: Such as a charming Mash Kyrielight flower-shaped stand and a unique Charlemagne stamp-style illustration.

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Practical Goods: Including a mug cup featuring multiple characters and a Miyamoto Musashi-designed ballpoint pen.


Special Campaign and Exhibitions
Visitors to the pop-up shop can also participate in a special present campaign. For every 2,000 yen (tax included) spent on “Fate/Grand Order Fujimaru Ritsuka wa Wakaranai” character goods, videos, or books, customers will receive one of eight random mini bromides.

In addition to the merchandise, a special exhibition is planned exclusively for the pop-up shop. Further details will be announced periodically on the Animate official website.
Diving Deeper into “Fate/Grand Order Fujimaru Ritsuka wa Wakaranai”
“Fate/Grand Order Fujimaru Ritsuka wa Wakaranai” is a beloved short anime and manga series where Heroic Spirits are often perplexed by the protagonist Fujimaru’s innocent questions. It’s serialized in WEB magazine “TYPE-MOON Comic Ace” (Manga: Tsuchida, Original: TYPE-MOON). The latest comic volume 6 is currently available.

This spin-off offers a lighthearted, comedic take on the grand narrative of “Fate/Grand Order,” a massively popular smartphone RPG by TYPE-MOON that launched in July 2015. In the main game, players become Masters, summoning powerful Heroic Spirits (Servants) to embark on a journey known as the Grand Order, aiming to restore humanity’s future. The series is celebrated for its rich storyline, featuring contributions from renowned creators like Takashi Takeuchi and Kinoko Nasu, and an impressive cast of voice actors.
DLE Inc., the animation studio behind “Fujimaru Ritsuka wa Wakaranai,” emphasizes the importance of expanding a work’s worldview and appeal through diverse experiences. This pop-up shop is a prime example of their commitment to creating new touchpoints for fans, driven by unique, newly drawn visuals.
“It’s fantastic to see the ‘Fujimaru Ritsuka wa Wakaranai’ characters come to life with such charming new art and merchandise,” shared one enthusiastic fan online. “The ‘bouquet’ theme adds such a fresh, delightful twist to our favorite Servants!”
Event Details
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Venue: Animate Shibuya
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Supporting Stores: Animate Ikebukuro Main Store, Nagoya, Osaka Nihonbashi
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Period: March 14, 2026 (Saturday) to March 29, 2026 (Sunday)
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Official Animate Event Page: https://www.animate.co.jp/onlyshop/36034/
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Fate/Grand Order Official HP: https://www.fate-go.jp/
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TYPE-MOON Comic Ace (Fujimaru Ritsuka wa Wakaranai): https://web-ace.jp/tmca/contents/2000027/
This pop-up shop is a delightful testament to the enduring appeal of the “Fate” series and the ever-evolving nature of Kawaii culture. By offering unique, themed merchandise and immersive experiences, events like this continue to strengthen global fan communities and showcase the creative depth of Japanese animation and gaming IPs. It’s a wonderful way to bring a piece of the Grand Order home, wrapped in a beautiful bouquet.


