Z-Generation Leaders Gather: Kento Imadaki Joins “Z ERA FES 2026” Stage
Tokyo is buzzing with anticipation as the “Z ERA FES 2026” prepares to host a gathering of Z-generation leaders, featuring Kento Imadaki, the insightful CEO of Boku to Watashi to Inc. Imadaki is slated to share his expertise on the cutting edge of fan marketing, a dynamic field increasingly shaped by the passionate engagement of today’s youth.
The “Z ERA FES” is more than just an event; it’s a vibrant hub where Z-generation individuals, driven by ambition and a desire for real impact, converge to exchange authentic experiences and values. This year’s festival, hosted by Neeew Local Inc., promises to be a melting pot of ideas, with young entrepreneurs, startup innovators, and political changemakers offering their unique perspectives on the future of society and career paths. It’s a space where the atmosphere crackles with the energy of genuine dialogue and shared vision.
Diving Deep into Fan Marketing’s Future
Following his successful appearance last year, Kento Imadaki returns to Z ERA FES 2026 to lead a pivotal session titled “Front Lines of Fan Marketing.” Scheduled for Friday, March 13, from 2:30 PM to 3:20 PM, this session will see Imadaki engage in a lively discussion with Mana Nakamura, President of CREAVE Inc. (serving as moderator), and Kaho Tada, CEO of Oshicoco Inc.
The panel will explore the evolving landscape of fan marketing, with a particular focus on “oshi-katsu.” This Japanese term, roughly translating to “pushing activity,” describes the dedicated and often fervent efforts fans undertake to support their favorite idols, characters, or even brands. It’s a cultural phenomenon characterized by deep emotional investment and active participation, from attending events and purchasing merchandise to spreading positive word-of-mouth. For anyone eager to understand the beating heart of modern fandom and its commercial currents, this session promises to be an illuminating dive into the world of “oshi-katsu.”
Z ERA FES 2026: Event Overview
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Dates: Friday, March 13 – Saturday, March 14, 2026
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Time: 2:00 PM – 6:50 PM (Networking event: 7:10 PM onwards)
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Venue: Tunnel Tokyo (Sumitomo Fudosan Osaki Garden Tower 9F, 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo)
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Contents: Talk sessions, debates, Q&A sessions, corporate exhibition booths, and a networking event with speakers and attendees.
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Admission: Free (Networking event requires a paid ticket).
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Official Website: https://zerafes.com/2026
Kento Imadaki: A Voice for the Z-Generation
Kento Imadaki, CEO of Boku to Watashi to Inc., is a leading figure in Z-generation marketing, celebrated for his expertise in crafting campaigns that resonate with the SNS-native demographic. He champions “Emo Marketing®,” a strategy that leverages happy empathy to drive purchasing behavior, executing seamless promotions in collaboration with various companies and government bodies. His insights are further captured in his acclaimed books, including “Emo Shohi” (Cross Media Publishing) and “Z-Generation Marketing Miru dake Note” (Takarajimasha). You can follow his thoughts on X (formerly Twitter) at @k_hanarida.
About Boku to Watashi to Inc.
Boku to Watashi to Inc. stands as a pioneering planning and “Emo Marketing®” company that embodies the Z-generation spirit. The company also embraces innovative work styles, including remote work, “sauna hiring,” and regional “workations,” fostering a culture aimed at making “every member a genius,” which has led to the birth of numerous internal ventures. Their core operations include:
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Planning and Emo Marketing®: Specializing in emotionally resonant planning and marketing tailored for the Z-generation. They handle everything from creative concept development to communication strategies, all grounded in “Emo Marketing®” and real Z-generation insights.
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Z-Generation Research and Brainstorming Service “Zview lab.®”: Operating under the concept of “Leave Z-generation to the Z-generation,” this service conducts both quantitative surveys (web questionnaires) and qualitative research (interviews and workshops with key opinion leaders and influencers) to uncover the true sentiments and insights of the Z-generation.
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Brand Business: The company also develops and operates various in-house brands, such as “8jikai,” a sophisticated bar in Shinsen, “Tenten Mala Tang,” a Japanese dashi-based mala tang restaurant in Daikanyama, and “Taipa Shijoshugi®,” a board game brand designed for efficient play in the Reiwa era.
Company Overview:
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Representative Director: Kento Imadaki
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Location: Navi Shibuya V 3F, 5-5 Maruyama-cho, Shibuya-ku, Tokyo
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Business Activities: Z-generation related planning and marketing, brand business
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Homepage: https://boku-to-watashi-and.com
The Future of Fandom and Business
The insights shared at Z ERA FES 2026, particularly on fan marketing and “oshi-katsu,” are poised to offer invaluable perspectives for businesses worldwide. As the Z-generation continues to shape cultural and consumer trends, understanding their unique forms of engagement and emotional connection becomes paramount. These discussions will likely pave the way for more authentic and resonant marketing strategies, ensuring that the future of “kawaii” culture and beyond continues to thrive through genuine fan interaction.
