ReFa LOCK OIL: A Game-Changer for Heat Styling
At the heart of this triumph is the ReFa LOCK OIL, launched in October 2020. This groundbreaking product introduced a novel concept: a hair oil designed to be used before heat styling, actively shielding hair from damage. Its unique formulation also promises to “lock” styles in place without the stiff, crunchy texture often associated with styling products, leaving hair beautifully soft and natural. This dual benefit quickly resonated with users, earning it numerous accolades and widespread acclaim.
The series has since expanded, now encompassing 10 distinct items that cater to a wide spectrum of hair needs, from daily styling to comprehensive hair care. It’s a testament to ReFa’s commitment to making beautiful, effortlessly styled hair accessible to everyone. Indeed, fans often exclaim about its transformative power, turning everyday hair routines into salon-worthy experiences.
MyBest Award: A Mark of Excellence
The MyBest Award is presented by MyBest Co., Ltd., a prominent Japanese product comparison service. This award recognizes products that stand out from the crowd, identified through rigorous testing of over 16,000 items. Selection criteria are stringent, focusing on products that achieve “outstanding scores,” secure “1st place in rankings,” and are “highly recommended to many people” by expert verifiers.
For more details on the awards, visit the MyBest Awards 2025 website.
The award-winning ReFa LOCK OIL is priced at 2,640 yen (tax included) and was originally launched on October 26, 2020.
The ‘VITAL BEAUTY’ Philosophy of ReFa
ReFa, under the theme of “VITAL BEAUTY,” is dedicated to introducing new beauty habits that transcend traditional boundaries of time, place, and even gender. The brand continually explores and expands the possibilities of beauty, aiming to bring joy and innovation to its customers.
As ReFa looks to the future, it reaffirms its dedication to developing hair care and styling products that are not only effective but also enjoyable and easy to use, ensuring that beautiful hair and ideal styles are within everyone’s reach. This ongoing pursuit of innovation promises an exciting future for hair beauty, both in Japan and globally.
Explore more about the brand on the ReFa official website.
