Cozy Cafe Meets Quirky Characters: Sumikkogurashi Brews Up Sweet Collaboration with Komeda’s Coffee

A Delicious Blend of Cuteness: Sumikkogurashi x Komeda’s Coffee Collaboration Goods Arrive

San-X Co., Ltd. has announced an enchanting collaboration between the popular “Sumikkogurashi” characters and “Komeda’s Coffee,” bringing forth a delightful collection of merchandise. These exclusive items, featuring Sumikkogurashi characters enjoying Komeda’s signature menu, will be available from January 24, 2026, at Loft stores and from January 26, 2026, at 10:00 AM (JST) on the San-X Net Shop.

Imagine the cozy atmosphere of a Komeda’s Coffee shop, now filled with the shy charm of Sumikkogurashi. The collection showcases the beloved characters interacting with iconic menu items such as the warm Komeda Blend coffee, the fluffy Shiro-Noir dessert, and refreshing cream sodas. This adorable fusion extends across a range of products, including plush toys, stationery, and various daily necessities, designed to bring a touch of cafe comfort and cuteness into everyday life.

It’s important to note for fans eager to get their hands on these items: the collaboration goods will not be sold at Komeda’s Coffee establishments.

Where to Find Your Favorites

Fans in Japan can mark their calendars for these release dates and locations:

• Loft Stores:

  • Release Date: Saturday, January 24, 2026

  • Participating Stores: https://www.loft.co.jp/pages/sumikkogurashi2601shop

  • Please be aware that sales are exclusively in-store at Loft, with no availability through the Loft Online Store. Some stores may not carry the full lineup, and release dates could vary. For specific store inquiries, please contact individual Loft branches directly.

  • Loft Store List: https://www.loft.co.jp/shop_list/

• San-X Net Shop:

  • Release Date: Monday, January 26, 2026, 10:00 AM (JST)

  • Shop Link: https://shop.san-x.co.jp/

A Glimpse at the Adorable Lineup

The collaboration features a diverse array of items, each imbued with the unique charm of Sumikkogurashi enjoying cafe life. Here’s a peek at some of the delightful goods:

• Plush Toys:

  • Gathered Plush Toys (each ¥2,860)
    

  • Palm-sized Plush Toys (7 types, each ¥1,760)
    

  • Outing Sumikko (¥2,420)
    

  • Hanging Plush Toys (2 types, each ¥2,200)
    

  • Scene Plush Toy (¥3,850)
    

• Stationery & Daily Goods:

  • Mini Towel (¥935)
    

  • Drawstring Pouch with Gusset (2 types, each ¥770)
    

  • Block Memo (2 types, each ¥715)
    

  • Seal Bits (2 types, each ¥660)
    

  • Clear Holder (¥825, 2-sheet set)
    

  • Pair Keychain (each ¥2,200)
    

  • Pouch (¥2,420)
    

  • Shopping Bag with Pouch (¥3,520)
    

All prices include tax.

The Enduring Appeal of Sumikkogurashi

Since their creation in 2012 with the keyword “This is where I feel calm,” Sumikkogurashi characters have captured hearts worldwide. Their slightly negative yet profoundly relatable personalities, embodying the universal desire to find a cozy corner, resonate deeply with many. From seeking the corner seat on a train to securing a snug spot in a cafe, these characters perfectly encapsulate a feeling of quiet comfort.

As one fan enthusiastically shared, “The thought of Sumikkogurashi enjoying a Shiro-Noir is just too precious! I need to get my hands on these!” This sentiment truly reflects the deep connection fans feel with these endearing characters.

• Learn More About Sumikkogurashi: https://www.san-x.co.jp/sumikko/profile/

• Stay Updated with Sumikkogurashi:

  • Sumikkogurashi News (San-X Net): https://www.san-x.co.jp/sumikko/

  • Sumikkogurashi Official Twitter: https://twitter.com/sumikko_335

What This Means for Kawaii Culture Abroad

This collaboration between a beloved Japanese cafe chain and a globally recognized character brand like Sumikkogurashi highlights the ever-expanding reach and versatility of Japanese kawaii culture. It demonstrates how everyday experiences, such as enjoying a coffee, can be transformed into delightful, collectible moments through character integration. For international fans, such partnerships offer a unique window into Japanese lifestyle, blending familiar comfort with whimsical charm. These limited-edition goods are not just merchandise; they are tangible pieces of a cultural phenomenon, fostering deeper connections and bringing a piece of Japan’s gentle, comforting aesthetic to homes around the world. The continued innovation in collaborations like this ensures that kawaii culture remains vibrant and universally appealing.