A New Frontier for Virtual Entertainment
Fortnite has long been a stage for groundbreaking virtual concerts, drawing millions of concurrent viewers and creating shared global experiences that transcend traditional live events. The essence of these events lies not just in watching, but in the collective participation and shared emotion among players from across the globe. Kizuna AI Inc. and Alche Inc. have partnered to elevate this experience further, developing ‘KizunaAI “Hello, Fortnite”’ using Fortnite’s Creative 2.0 and Unreal Editor for Fortnite (UEFN). Their vision is to build an experience where player participation “stacks up,” creating anticipation and evolving content leading up to the main concert.
As part of this official collaboration, Fortnite will also feature Kizuna AI-themed cosmetics, including costumes, various cosmetic items, and Jam Tracks, available starting January 16th (US time). Kizuna AI, who debuted in 2016, revolutionized the virtual YouTuber landscape. Her entry into Fortnite is a pioneering moment for the VTuber genre within the game.
Explore the Evolving ‘KizunaAI “Hello, Fortnite”’ World
The ‘KizunaAI “Hello, Fortnite”’ map offers a unique “pre-season” experience where players can dive into a partially constructed Shibuya. This initial phase allows early access to exclusive virtual items, photo booths, and a crane game offering chances to win rare items. The virtual Shibuya is currently under large-scale construction by Kizuna AI and her mini-AIs, reflecting a city in dynamic transformation.
Players can actively contribute to this construction, earning in-game coins that can be spent on experiences and items within the virtual shops. As the construction progresses, the city’s scenery, visual effects, and content will be updated in stages. The more players contribute, the faster the city will be completed, and the closer the live concert will draw.
Within the in-game arcade, a nostalgic touch meets virtual innovation. Players can enjoy various mini-games, including Kizuna AI-themed purikura (photo booths akin to Japanese sticker photo booths), crane games, rock-paper-scissors machines, and pinball. The world is also filled with interactive voice elements and photo spots, perfect for capturing memorable screenshots.
Future updates will introduce interactive experience spots where players can dance along to Kizuna AI’s popular and latest songs, further enhancing the live concert experience.
It is important to note that this initiative is independently operated and not sponsored, endorsed, or administered by Epic Games, Inc.
Kizuna AI’s Excitement for a Connected World
Kizuna AI herself expressed deep enthusiasm for the upcoming event: “I’ve been interested in music lives within Fortnite for a long time! I can’t stop my excitement now, knowing that everyone from all over the world can gather in the same place and share the same experience! It’s truly wonderful to be able to connect and share the same music and time, transcending language barriers! I want to complete this world together with everyone leading up to the live show and make the March concert the best experience ever! I’m really looking forward to seeing everyone in Fortnite! Let’s share a special time and connect!”
Event Details
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Game Title: KizunaAI “Hello, Fortnite”
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Supported Platforms: PlayStation4, PlayStation5, Xbox Series, Nintendo Switch Series, PC (Windows), Android, Cloud-based game streaming services
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Public Release: January 17th (Saturday) 9:00 JST
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Island Code: 3093-0676-2570
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Official Website: https://kizunaai.world/
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Price: Free-to-play, free concert, some in-game purchases available
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Hashtag: #Hello_Fortnite
Sponsorship Opportunities
Companies interested in placing advertisements within the ‘KizunaAI “Hello, Fortnite”’ Shibuya world can contact Alche Inc. This unique opportunity allows brands to be prominently featured on signboards and digital signage within a dynamically evolving virtual city, offering continuous brand recall in a highly engaging environment. Interested parties can reach out via email: contact@alche.studio.
About Kizuna AI
Kizuna AI is a virtual artist and talent who began her activities in 2016, pioneering the global VTuber culture. After a three-year hiatus, she resumed activities on February 26, 2025, with a renewed focus on music to connect with people worldwide, transcending language barriers.
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YouTube: https://www.youtube.com/@AIChannel
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X (formerly Twitter): https://x.com/aichan_nel
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Official HP: https://kizunaai.com/
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Music Streaming Services: https://lnk.to/kizunaai_top
About Alche Inc.
Alche Inc. is a company dedicated to creating unprecedented entertainment experiences for the digital native era. Specializing in Unreal Engine development, they craft interactive experiences that go beyond traditional gaming, including content for Fortnite. Their expertise aims to produce one-time events like shows and live concerts that gather people globally and generate immense excitement.
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Company Name: Alche Inc.
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Representative: Taiki Kawa, Representative Director
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Location: 2-33-2 Honmachi, Shibuya-ku, Tokyo 151-0071, Japan
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Established: March 2019
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Contact Form: https://alche.studio/contact/
The Future of Kawaii Culture in the Metaverse
Kizuna AI’s venture into Fortnite represents a pivotal moment for kawaii culture and virtual idols on the global stage. By leveraging platforms like Fortnite, virtual talents can break down geographical and linguistic barriers, creating shared cultural touchstones that resonate with a diverse, international audience. This initiative showcases how interactive digital spaces can foster deeper connections and redefine what “live entertainment” truly means, promising an exciting future where virtual characters continue to shape global pop culture and the metaverse experience.
