Targus and Popular Cosplayer Suzura Launch “Daily Date Style” Collaboration for PC Bags!

Targus Partners with Popular Cosplayer Suzura for a “Daily Date Style” Campaign

Targus Partners with Popular Cosplayer Suzura for a “Daily Date Style” Campaign

Techwind Inc. has announced a captivating collaboration between its renowned PC bag brand, Targus, and popular cosplayer Suzura. This partnership aims to integrate the practicality of Targus bags with the relatable charm of Suzura, launching a special campaign on January 15, 2026, featuring exclusive merchandise and discounted products.

Targus, originating from the UK in 1983, has built a legacy of over 40 years, supporting professionals, students, and creators worldwide. The brand’s core philosophy revolves around securely carrying essential devices while continuously evolving its functionality and design to meet contemporary needs. By appointing Suzura as its official ambassador, Targus seeks to convey its brand value of “a bag that accompanies your daily life” in a more intuitive and engaging manner.

The Vision: Blending Heritage with Modern Charm

The campaign’s central theme, “daily date style,” is a fresh approach to showcasing Targus’s long-standing commitment to everyday commutes and travel. Suzura, known for her natural elegance and ability to create a sense of closeness with her audience, embodies the “girlfriend vibe” that resonates deeply with her fans. The photoshoot intentionally avoided elaborate settings, opting instead for natural light, city strolls, and casual outings to highlight the authentic blend of Suzura’s unadorned charm and Targus’s trusted reliability.

Exclusive Perks for Purchasers

Customers who purchase eligible Targus backpacks during the campaign period will receive a suite of special limited-edition goods:

Early Bird Bonus: Original Acrylic Keyholder (Limited to the first 300 purchasers)
Each of the three eligible bag models will have 100 keyholders allocated. These exclusive keyholders subtly blend Targus’s design with Suzura’s aesthetic, perfect for personalizing your bag.
Unreleased 2L-sized Portrait Photos (Set of 3)
A collection of three never-before-seen photos, exclusively shot for this campaign, will be included. The photos will be selected to match the series of the purchased bag, offering a personal touch.
Handwritten-Style Thank You Card from Suzura
A special message card expressing Suzura’s thoughts on her ambassadorship and gratitude to her fans. This unique item reflects the shared desire of both Targus and Suzura to be a part of your daily life.

A Message from Ambassador Suzura

Suzura shared her excitement about the collaboration, stating, “Using Targus bags during the shoot, I was surprised by how light and spacious they were. They match any outfit and genuinely feel like bags I’d want to use every day. I hope these photos and letter make you feel a little closer to me. I’d be so happy if you could enjoy your daily life with these bags.”

Campaign Schedule

Pre-order Start: January 15, 2026 (Thursday) 9:00 AM JST
Product Shipping: Scheduled to begin sequentially from early February 2026
- Quantities are limited, and the campaign will end once supplies run out.
- Special benefits will be shipped along with the purchased product.

This collaboration not only highlights Targus’s commitment to quality and design but also showcases the evolving landscape of Kawaii culture, where beloved figures like cosplayers bridge the gap between niche interests and mainstream lifestyle products. It’s a delightful example of how personal connection and practical design can merge to create something truly special for fans and consumers alike.