&be HAIR Unveils Limited Edition Chrome Jumbo Comb: A Sparkle for Your Strands

kawaii haircare japan news

A Mirror-Like Shine for Healthier Hair

The standout feature of the limited-edition &be Chrome Jumbo Comb is its lustrous chrome plating. This sleek, reflective surface isn’t just for aesthetics; it plays a crucial role in enhancing hair health. The chrome finish is designed to effectively dissipate static electricity, a common culprit behind frizz and friction damage. This thoughtful engineering ensures a smoother glide through the hair, protecting delicate cuticles from unnecessary stress.

Whether detangling before shampooing, distributing treatments evenly, or simply refreshing your style, the comb’s smooth teeth gently work through each strand. It’s particularly effective for managing unruly, tangled, or wet hair, leaving it feeling soft, manageable, and beautifully aligned. For those who already cherish the original &be Jumbo Comb, this chrome version makes an ideal dedicated out-bath tool, perfect for applying hair oils or treatments.

&be Chrome Jumbo Comb Product Detail

Beyond its detangling prowess, the &be Chrome Jumbo Comb incorporates a Gua Sha feature on its reverse side. This allows for gentle massage of the scalp and face line, promoting a healthy scalp environment and easing tension. It’s a simple yet effective way to integrate a moment of self-care into your daily beauty ritual.

The &be Chrome Jumbo Comb will be available for a limited time at a price of 2,200 yen (tax included).

How to Integrate the Chrome Jumbo Comb into Your Routine

For optimal results and a truly luxurious experience, consider these steps:

  • Before combing: Gently untangle any knots with your fingers. The comb is suitable for both wet and dry hair.

  • For out-bath care: After towel-drying your hair or applying hair oil/treatment, comb through from the ends upwards. This helps distribute products evenly, enhancing shine and manageability.

  • For scalp refreshment: Use the Gua Sha part to lightly press and massage your scalp. Remember to apply gentle pressure.

To maintain the comb’s pristine condition, wipe away any hair or sebum after use and ensure it is thoroughly dried with a soft cloth before storing it in a low-humidity environment.

The Vision Behind &be HAIR: Yusuke Kawakita

Yusuke Kawakita, Producer of &be HAIR

Yusuke Kawakita, the visionary hair makeup artist behind &be and &be HAIR, brings decades of expertise to his product line. Born in Kyoto in 1975, Kawakita is celebrated for his ability to create looks that exude both feminine allure and strong willpower, earning him immense respect from actresses and models. His logical approach to beauty forms the foundation of &be pro, a line of tools designed to easily achieve healthy beauty.

The core philosophy of &be HAIR, encapsulated by “be honest to HAIR,” emphasizes customizable care for “healthy, vibrant hair from the roots.” The brand offers a range of items, including those specialized for post-salon care, all formulated with gentle, weak acid prescriptions.

For more information and to explore the world of &be, visit:

The &be Chrome Jumbo Comb will be available at major retailers including Loft, Hands, @cosme, Shop in, Ainz & Tulpe, R.O.U, Artman, Aeon, and Matsumoto Kiyoshi (availability may vary by store).

This limited-edition release of the &be Chrome Jumbo Comb highlights a growing trend in Japanese beauty: the integration of professional-grade tools into everyday routines. As “Kawaii” culture continues to evolve globally, it’s not just about cute aesthetics, but also about embracing high-quality, effective products that make self-care a delightful and results-driven experience. This comb, with its blend of functionality and elegant design, will surely become a coveted item for beauty enthusiasts worldwide, offering a tangible piece of Japan’s innovative beauty philosophy.

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