Shiseido Professional Unveils ‘Fairy Bloom’ with K-Pop’s tripleS
Shiseido Professional has announced the launch of the second collection from its “GLOW IN YOUR IDOL COLOR” series, “Fairy Bloom,” under the ULTIST by PRIMIENCE next-generation hair color brand. This vibrant collection, revealed on January 14, 2026, continues its collaboration with the globally acclaimed K-Pop girl group tripleS as brand ambassadors, delivering a seasonal story themed around softness and emotional radiance.
The Enchanting World of “Fairy Bloom”
The “Fairy Bloom” collection is a fusion of ULTIST’s color power and K-Pop’s boundless creativity. It embodies the joy of freely transforming one’s mood and individuality, mirroring tripleS’s continuous pursuit of new styles. The colors, imbued with a delicate light and soft tones, promise to envelop wearers in a dream-like aura, inviting them to step into a new world with every glance in the mirror. This collection draws inspiration from the purity, subtlety, and expressiveness of each tripleS member, offering a palette that ranges from transparent shades to airy neutrals, all designed to capture the ‘blooming moment’ of self-discovery.
Five tripleS members bring this colorful world to life:
-
Soyeon (S1): Radiates confidence with the warm pink-orange “Passion Orange.”
-
Mayu (S16): Embodies a soft and elegant impression with the translucent blue-violet “Sheer Pearl.”
-
JuBin (S18): Showcases natural charm with the neutral beige “Earth Beige.”
-
Dahyun (S10): Balances vividness and sophistication with the cool, bluish-pink “Mauve Pink.”
-
Yeonji (S12): Creates a clear presence with the light blue “Cyan,” featuring green nuances.
Engaging Experiences and Global Reach
Beyond the stunning visuals, a variety of exclusive content is set to be released. Fans can look forward to behind-the-scenes movies of the members’ color transformations, dynamic dance clips highlighting the colors’ brilliance, and insightful interviews where members share their favorite colors and what “Fairy Bloom” means to them. Salon transformation movies will also provide a glimpse into the magic of ULTIST.
tripleS, known for its groundbreaking 24 multi-national members, includes four Japanese members: Kaede, Kotone, Mayu, and Rin. The group has received international recognition, including:
-
2023 MAMA AWARDS: Best New Female Artist
-
Hanteo Music Awards 2023: Rookie of the Year
-
Hanteo Music Awards 2024: Global Rising Star
-
MMA 2024: 1theK Global Icon
The group fosters a unique fan-idol relationship through their agency MODHAUS’s “Cosmo” app, where fans can use Objekt (digital trading cards) to participate in voting on song selections and unit formations. A lively fan community also thrives on Discord, truly making fans an integral part of their journey.
The Message: “Glow In Your Idol Color”
The core message of “GLOW IN YOUR IDOL COLOR” resonates deeply: “Who you are is enough. The ‘you’ you haven’t seen yet will simply bloom.” This collection, with its soft light, airy tones, and delicate nuances, gently draws out confidence and inner radiance, empowering individuals to express their true selves. ULTIST aims to provide a hair color experience that unveils new charms alongside natural, transparent beauty.
The “GLOW IN YOUR IDOL COLOR 2nd Collection – Fairy Bloom” is slated for sequential release in select markets and salons, with plans for global expansion.
Product Overview
-
Product Name: ULTIST (アルティスト)
-
Volume: 1st Agent 80g
-
Color Range: 10 color families, 52 shades (Hair Dye )
-
Important Notes: Always read instructions carefully before use. Do not use if you have experienced allergic reactions to hair dyes. Conduct a skin allergy test (patch test) every time before use.
For more details, visit the ULTIST brand site:
https://www.shiseido-professional.com/jp/ja/products/hair-color/ultist.html
The Future of Kawaii Hair Culture
This collaboration between a leading Japanese beauty brand and a global K-Pop phenomenon like tripleS highlights a significant trend in Kawaii culture’s evolution. It’s not just about cute aesthetics but also about self-expression, confidence, and the freedom to explore one’s identity through color. As “Fairy Bloom” expands globally, it will surely inspire individuals worldwide to embrace their unique radiance, proving that the vibrant spirit of Kawaii can transcend borders and empower personal transformation through the universal language of beauty. This innovative approach to hair color, marrying professional quality with idol-inspired creativity, sets a new benchmark for how beauty can empower and connect communities across the globe. It’s a call to action for fans and beauty enthusiasts alike to discover their own idol color and let their inner fairy bloom.
