ZO&FRIENDS Returns: G-DRAGON’s Beloved Characters Ignite Shibuya with Second Pop-Up
The much-anticipated “ZOAful Winter POP-UP” brings new cuddly merchandise and immersive experiences, expanding nationwide after last year’s sold-out success.
IPX (LINE FRIENDS) and G-DRAGON’s co-created character brand, “ZO&FRIENDS,” is set to host its second pop-up event, “ZOAful Winter POP-UP.” The main venue will be LINE FRIENDS SQUARE SHIBUYA, running from January 28 to February 9, 2026. This highly anticipated event will also see limited-time sales sequentially across various locations nationwide, bringing the charm of ZO&FRIENDS to a wider audience.
The first pop-up, held in August last year, generated immense buzz, showcasing the characters’ significant appeal. Pre-sale reservations for the initial event sold out in approximately five minutes, and promotional announcements on X garnered over 840,000 impressions. This second iteration builds on that fervent excitement, promising an even richer experience for fans who have eagerly awaited the return of ZOA and friends.
New Merchandise and Fan Favorites
The new pop-up will feature an array of “warm and adorable items,” perfect for the winter season. The lineup includes:
- Mini Plush Keyring (¥4,708, tax included)
- Medium Plush (¥8,338, tax included)
- Face Pouch Keyring (¥4,708, tax included)
- Robe (¥22,858, tax included)
- Cushion (¥7,128, tax included)
- Knit Plush Keyring (¥5,918, tax included)
- Blanket (¥5,918, tax included)
- Multi Cover (¥4,708, tax included)
- Hat (¥7,128, tax included)
- Multi Pouch (¥3,108, tax included)
- Passport Case (¥4,208, tax included)
- Foldable Travel Bag (¥6,408, tax included)
- Scarf (¥2,288, tax included)
- Roll Stickers (ZOA, A&NE, AKIZAKI / 3 types) (¥1,188 each, tax included)
Popular items making a return include the A&NE plush keyrings, which were previously available for pre-order on the LINE FRIENDS SQUARE online store. Additionally, three exclusive items (multi-pouches, passport cases, and foldable travel bags) that saw early release on the CASETiFY official online store and physical shops will also be available, providing fans another chance to acquire these coveted goods.
Immersive Experiences and Nationwide Reach
Beyond shopping, attendees can enjoy interactive elements designed to deepen their connection with the ZO&FRIENDS universe. A complimentary receipt photo booth allows visitors to customize their receipts with unique stamps, creating a personal souvenir. Dedicated ZOA photo spots offer perfect opportunities for social media sharing. In the media zone adjacent to the shopping area, a special video screened during the first “ZO&FRIENDS 1st POP-UP” will be replayed on a large screen with powerful sound, immersing visitors in the characters’ world.
For those unable to visit Shibuya, the pop-up merchandise will also launch simultaneously on the LINE FRIENDS SQUARE online store starting January 28, 2026, at 11:00 AM JST: https://linefriendssquare.jp/
Furthermore, the “ZOAful Winter POP-UP” will extend its reach across Japan with sequential limited-time sales at various locations:
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Omiya Arche (January 28 – February 1)
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SHIBUYA109 Abeno DISP!!! (February 6 – February 16)
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Umeda Loft (from February 11)
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HMV (10 stores nationwide, January 28 – February 9)
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PanchaPancha (2 stores, January 28 – February 9)
Specific details regarding each regional event, including any variations in available features like photo spots or receipt photo machines, will be announced on the respective store websites or official ZO&FRIENDS channels.
Event Details and Special Offers
The main pop-up at LINE FRIENDS SQUARE SHIBUYA (B1F) will run from January 28 to February 9, 2026. From January 28 to February 1, entry will be by pre-reservation only. Details for reservations and the pop-up can be found here: https://linefriends.co.jp/news/qm7E6-WZ. From February 2 onwards, entry will be free, though admission restrictions may apply during crowded periods. Each item is limited to five purchases per person, and due to limited stock, some items may sell out early.
Special events at LINE FRIENDS SQUARE SHIBUYA include:
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Reusable Bag Special:
Purchase a reusable bag for ¥418 (tax included) with a total purchase of ¥11,000 (tax included) or more. This offer is available for a limited quantity at the Shibuya store only.
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SNS Follow & Post Event:
Receive an exclusive ZO&FRIENDS original sticker set (4 stickers, not for sale) by following the official ZO&FRIENDS Instagram (https://www.instagram.com/zonfriends_official/) and LINE FRIENDS SQUARE Japan Instagram (https://www.instagram.com/linefriends_japan/), then posting photos or videos from the Shibuya pop-up venue on social media. This offer is available for a limited quantity at the Shibuya store only.
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ZO&FRIENDS x CASETiFY Sales:
Select items from the ZO&FRIENDS x CASETiFY collection will be available for purchase at the pop-up venue.
Meet the ZO&FRIENDS Characters
ZO&FRIENDS introduces a charming cast of characters:
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ZOA: A cloud cat, always in slow motion, seemingly aloof but inherently kind.
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A&NE: Meddlesome yet endearing.
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AKIZAKI: Vibrant, colorful drops born from ZOA’s cloud footprints, full of unpredictable energy.
Together, they form a group of “imperfect but sincere companions,” each bringing unique warmth and smiles to their audience. ZOA offers quiet comfort, A&NE provides kind words and a touch of endearing meddling, and AKIZAKI’s unpredictable cheerfulness always brings joy, making them the “best friends” for anyone seeking a touch of whimsy.
“The excitement around ZO&FRIENDS is palpable,” shared one fan online, reflecting the sentiment of many. “The first pop-up was a whirlwind, and I can’t wait to see what new, cozy treasures they have in store this winter. It’s more than just merchandise; it’s a piece of G-DRAGON’s creative vision brought to life in the cutest way possible.”
The Future of Kawaii Culture Abroad
The continued expansion of “ZO&FRIENDS” through successful pop-ups and nationwide sales underscores the global appeal of character culture rooted in Japan. By blending the creative vision of a global icon like G-DRAGON with the established brand power of LINE FRIENDS, ZO&FRIENDS is poised to further captivate international audiences, establishing itself as a beloved fixture in the ever-evolving landscape of Kawaii culture abroad. This initiative not only offers tangible connections to the characters but also fosters a vibrant community, ensuring that the warm and sincere spirit of ZO&FRIENDS resonates far beyond Japan’s shores.
