Harajuku Sparkles: The 8th Generation of Furisode TEENS Unveiled with Joyful Eli

Harajuku Sparkles: The 8th Generation of Furisode TEENS Unveiled with Joyful Eli

Z-Generation Models Bring Vibrant Traditional Kimono to the Forefront, Launching a Year of Cultural Exploration and Fashion Trends

On January 13, 2026, the heart of Harajuku pulsed with excitement as the 8th generation of “Furisode TEENS supported by Joyful Eli” made their dazzling debut. This vibrant event brought together over 100 passionate fans, primarily junior high and high school girls, both in person and via a lively YouTube Live stream, to witness six immensely popular Z-generation models unveil their stunning furisode ensembles.

Embracing “Hatachi” with Style: What is Furisode TEENS?

At its core, the “Furisode TEENS supported by Joyful Eli” project revolves around the theme “Making your 20th birthday the best memory.” In Japan, the 20th birthday, known as “hatachi,” is a significant milestone, traditionally celebrated with a Coming-of-Age ceremony (Seijin-shiki) where young women don elaborate long-sleesleeved kimonos called “furisode.” This project empowers popular teen models to become ambassadors, dedicating a full year to explore and broadcast the charm, latest trends, and their authentic youthful perspectives on furisode through various challenges, trend reports, and offline events.

Meet the 8th Generation Furisode TEENS

The spotlight shone brightly on the six new members, each radiating unique charm in their chosen furisode.

Event Highlights: From New Commercials to Personal Aspirations

The event kicked off with the grand premiere of a new commercial starring the 8th generation members. Set against the iconic backdrop of Odaiba, the commercial beautifully captures the essence of young women wholeheartedly embracing their once-in-a-lifetime Coming-of-Age Day. The energetic soundtrack was provided by the popular idol group “selfish,” who made waves at TIF2025. The event was skillfully emceed by former Furisode TEENS members, Karin Ishikawa and Ayaka Honmo.

Adding to the excitement, Joyful Eli, a pioneer in the furisode rental industry celebrating its 40th anniversary in 2026, announced a special “40th Anniversary Furisode TEENS Worn Furisode Present Campaign.” Attendees rejoiced at the chance to win a rental furisode worn by the 8th generation members and a commemorative pre-shoot.

“Kakizome” Unveils 2026 Dreams

A cherished New Year’s tradition in Japan, “kakizome” (the first calligraphy of the year, expressing one’s aspirations), saw each of the six members publicly declare their hopes for 2026. The theme was simply “2026 Aspirations,” and their unique pronouncements captured the audience’s hearts:

• Yano Shizuku: “Saving” (remarking that she even saved a stroke in her character)

• Nagahama Hirona: “Carrot”

• Furusono Nene: “Pioneering”

• Segawa Hinano: “Numa Onna” (a playful term for someone who dives deep into their passions)

• Kawashima Ririka: “Charm”

• Fujita Mia: “Mia’s Core”

A Taste of Triumph: Nagahama Hirona Conquers Carrots

Perhaps the most memorable moment arrived when Nagahama Hirona, whose aspiration was “Carrot” due to her dislike for the vegetable, was immediately challenged to overcome her aversion. Faced with a plate of glistening carrot glacé, she bravely took a bite. Her immediate reaction, a hesitant “Hmm… delicious, isn’t it?” brought laughter and concern from the MCs and fellow members. Undeterred, she then tackled a carrot scone, declaring, “Hmm… it tastes like bread!” Her triumphant consumption of both dishes earned a resounding round of applause from the cheering crowd, a testament to her spirit.

Voices from the Stage

Two members shared their thoughts on the event:

“This was my second year at the event, and wearing a white furisode made me feel quite mature and new. It was a wonderful event! Thank you,” commented Furusono Nene.

Segawa Hinano added, “I love the Furisode TEENS events, so it made me very happy to meet everyone up close and receive so much energy! I was so happy to wear another cute furisode this year.”

Event Overview

• Name: The 8th “Furisode TEENS supported by Joyful Eli” Unveiling Event

• Date: January 13, 2026 (Tuesday), 17:30~

• Venue: Harajuku Belle Epoque College of Beauty, Second Campus B1 Event Hall

• Attendees: Furusono Nene, Segawa Hinano, Fujita Mia, Nagahama Hirona, Yano Shizuku, Kawashima Ririka

• Planning, Production, and Promotion: Ketel Inc.

• Organizer: Joyful Eli Co., Ltd.

The Future of Furisode: Spreading Kawaii Culture Globally

The 8th generation of “Furisode TEENS supported by Joyful Eli” is set to continue their journey, sharing furisode trends, event highlights, and behind-the-scenes glimpses primarily through Joyful Eli’s official YouTube, TikTok, Instagram, and X channels. The backstage footage from this event is also slated for release on YouTube next month. This project serves as a vibrant bridge, connecting traditional Japanese fashion with contemporary youth culture and the global Kawaii movement, ensuring that the elegance and joy of furisode continue to inspire and charm audiences worldwide.