KiiiKiii: The Rising Stars of K-Pop
KiiiKiii, launched in 2025 by STARSHIP Entertainment, quickly garnered significant attention both domestically and internationally, marking STARSHIP’s first girl group debut in four years since IVE. Their impact extends beyond the music charts, resonating deeply within the fashion and beauty spheres, particularly among Gen Z. Their pre-debut track, “I DO ME,” soared to the top of Korean YouTube’s trending videos within 12 hours and maintained its number one spot in the music category for four consecutive days. The group also achieved high rankings on Chinese QQ Music and LINE Music charts, demonstrating their global appeal. Post-release, “I DO ME” secured the 8th position on Melon HOT100 (based on 30 days of release) and has consistently performed well on major Korean music platforms like Bugs, VIBE, Genie, Flow, and Spotify.
The group, composed of leader Jiyu, Iseul, Sui, Hajeum, and Kiya, explores the theme of “the beauty of incomplete youth,” harmoniously pursuing both style and humor. They are pioneering a new direction in K-Pop, built on unique, sensory music and visual creativity optimized for the multi-platform era.
Exclusive WEGO x KiiiKiii Collaboration Highlights
The partnership will unfold through a series of engaging initiatives designed to immerse fans in KiiiKiii’s “NEW SPRING” style.
In-Store Visuals and Special Messages
From January 16, 2026, KiiiKiii’s visuals will adorn all WEGO stores. Select locations, including WEGO Harajuku Main Store and Shinsaibashi Store, will feature eye-catching window displays and large panels. Adding to the excitement, exclusive special messages from KiiiKiii will be broadcast hourly within WEGO stores from January 16 to March 12, 2026, offering a unique auditory experience for shoppers.
Visual Display Periods:
-
First Phase: From Friday, January 16, 2026
-
Second Phase: From Friday, February 13, 2026
Participating Stores: All WEGO stores (excluding some WEGO VINTAGE locations).
Limited-Edition Novelty Items
Shoppers have the opportunity to receive exclusive KiiiKiii-themed merchandise.
Big-Sized Original Logo Scarf
Starting January 16, 2026, customers spending ¥7,000 (tax included) or more on in-store items at any WEGO store will receive a big-sized scarf featuring a unique original logo design. This versatile accessory can be styled as a hair accessory, on a bag, or with clothing.
WEGO MAGAZINE [KiiiKiii Special Edition] & Original Shopper Set
From February 13, 2026, an exclusive visual book, “WEGO MAGAZINE [KiiiKiii Special Edition],” which compiles newly shot visuals, along with an original shopper bag, will be presented to customers making purchases of ¥7,000 (tax included) or more. These items are exclusive to this campaign and available while supplies last.
Novelty Distribution Details:
-
Distribution Period:
-
Big-Sized Scarf: From Friday, January 16, 2026, until supplies last.
-
WEGO MAGAZINE & Shopper Set: From Friday, February 13, 2026, until supplies last.
-
-
Eligibility: Purchases of ¥7,000 (tax included) or more at all WEGO stores (excluding some WEGO VINTAGE locations).
-
Conditions: Limited to app members, presentation of novelty coupon screen is required. One item per transaction.
WEGO: A Hub for Youth Culture
WEGO, operated by WEGO Co., Ltd., is a prominent “Lifestyle Culture Store” with approximately 180 locations nationwide. Operating under the corporate slogan “YOUR FAN,” WEGO has garnered immense support from young people by curating diverse products, hosting in-store events, and fostering street culture and various communities. Beyond its core brand, WEGO also develops numerous brands by engaging artists as producers and directors. Fans worldwide are undoubtedly thrilled to see KiiiKiii’s fresh energy infuse WEGO’s signature style, creating a synergy that promises to redefine spring fashion.
This collaboration marks a significant moment for both KiiiKiii and WEGO, bridging the vibrant worlds of K-Pop and Japanese youth fashion. It offers a unique opportunity for fans to connect with their idols through tangible fashion experiences and exclusive items. As KiiiKiii continues to rise and WEGO champions youth culture, their combined influence is set to inspire new trends and perspectives in the global kawaii fashion landscape.
For more information and updates, visit the official WEGO website:
