A Cafe Wonderland Wrapped in Milky’s Gentle Embrace
Nestled conveniently beside the ticket gate of Urawa Misono Station on the Saitama Rapid Railway, “Peko-chan Milky Time” is poised to become a cherished spot for both daily commuters and event-goers. The cafe features a cozy ambiance with 8 counter seats and 20 table seats, making it ideal for a quick stop, a casual meeting, or simply unwinding in a sweet, comforting atmosphere. Imagine stepping into a haven where the delicate, creamy aroma of Milky fills the air, offering a momentary escape from the everyday hustle.
Exclusive Milky-Themed Delights
The menu at “Peko-chan Milky Time” is a celebration of the “Milky” brand, featuring an array of exclusive items designed to evoke the candy’s signature taste.
Refreshing “Nomu Milky” Drinks
Experience the gentle sweetness of Milky in a refreshing beverage with the “Nomu Milky” series. These drinks offer a smooth, easy-to-drink profile, available both hot and iced. Beyond the classic options, the cafe introduces unique flavors:
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Winter Limited Nomu Milky (Chai): A special blend of Milky’s sweetness with aromatic spices, offering a comforting and rewarding drink for the colder months.
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Nomu Milky (Ikeda Matcha): Crafted using high-quality matcha from “Ikeda Seicha,” a Kagoshima tea merchant with a rare “Tea Master Tenth Dan.” This drink combines the deep umami of matcha with Milky’s mellow sweetness.
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Nomu Milky (Ikeda Hojicha): Featuring luxuriously roasted hojicha from “Ikeda Seicha,” this beverage blends the fragrant aroma of hojicha with the gentle, rich sweetness of Milky.
Unique “Milky Pie” Creations
Exclusive to “Peko-chan Milky Time,” these “Milky Pies” boast a buttery, house-made pie crust filled with a special blend that incorporates Milky’s condensed milk as a secret ingredient. Served warm for dine-in guests, these pies offer a novel textural and flavor experience.
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Meat Pie (using soy meat): A savory option featuring chili meat made with soy, baked to a fragrant crisp with a sprinkle of grated cheese.
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Apple Pie: Generously filled with cinnamon-spiced caramel apple filling and topped with a crumbly streusel.
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Anko Pie (using Hokkaido adzuki beans): A delightful fusion featuring a layer of mochi (gyuhi) over Hokkaido-produced adzuki bean paste, all encased in a crispy pie.
“Fluffy Milky Cream Roll” and More
For those who adore classic desserts, the “Fluffy Milky Cream Roll” features a soft, white Milky roll cake generously filled with Milky cream and topped with a Milky sauce for an extra touch of sweetness. The cafe also offers a selection of donuts, muffins, and soft-serve ice cream, along with advantageous set menus combining drinks and sweets.
Grand Opening Festivities and Exclusive Merchandise
To commemorate the grand opening, “Peko-chan Milky Time Urawa Misono Store” will host special events and offer limited-edition merchandise.
Peko-chan and Tamasaburo Greeting Event
On opening day, January 28, 2026, fans will have a rare opportunity to meet Fujiya’s Peko-chan and Saitama Rapid Railway’s character Tamasaburo. Peko-chan will make a special appearance dressed in a Saitama Rapid Railway uniform, a sight sure to delight visitors.
Greeting Schedule (3 sessions planned):
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11:00 AM
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1:00 PM
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3:00 PM
(Each session approximately 20 minutes, near the Urawa Misono store. Times are subject to change or cancellation based on circumstances.)
Limited-Edition Happy Bag and Gara-pon Lottery
A special “Peko-chan Milky Time Happy Bag” (¥2,525 including tax) will be available in limited quantities, filled with Fujiya sweets, goods, and coupons usable at the cafe. This “Happy Bag” is a treasure trove for fans, including items like Peko Sable, Milky candy, Peko-chan Milky Cookies, a Peko-chan Milky Time mug, a tote bag, a Tamasaburo clear file, and cafe coupons. “It’s like unwrapping a box of pure joy and nostalgia!” shared one excited fan.
From January 28 (Wednesday) to February 1 (Sunday), customers spending ¥1,200 (including tax) or more at the Urawa Misono store can participate in a “Gara-pon” lottery. This traditional Japanese spinning lottery wheel offers a chance to win exclusive prizes such as a Peko-chan jumbo plushie (1st prize), a tabletop Peko-chan doll (2nd prize), or an original color tote bag (3rd prize).
A Sweet Future for Kawaii Culture
The opening of “Peko-chan Milky Time” marks an exciting evolution for Fujiya’s beloved Peko-chan and the iconic Milky brand. By creating a dedicated cafe experience, Fujiya is not just selling sweets; it’s cultivating a space where the gentle, comforting essence of “Milky” can be savored in new and immersive ways. This venture highlights a growing trend in Japan’s kawaii culture, where beloved characters transcend simple merchandise to become integral to unique, themed lifestyle experiences. For international fans, this cafe offers an authentic taste of Japanese nostalgia and character culture, inviting them to step into Peko-chan’s whimsical world and enjoy a truly “Milky Time.”
Fujiya Website: https://www.fujiya-peko.co.jp/
“Peko-chan Milky Cafe” Special Page: https://www.fujiya-peko.co.jp/cakebrand/milkytime/
