Addressing a Common Dilemma for Sensitive Skin
The “muo” brand has always championed a unique approach for sensitive skin: an “additive-free formula” combined with a “hybrid formula” featuring two plant oils, designed to quickly and thoroughly cleanse makeup and pore impurities. This caters specifically to individuals with sensitive skin who still desire to wear full makeup without compromise. Research indicates that the market for milk and cream cleansers for sensitive skin is rapidly expanding. However, while users of these cleansers appreciate their mildness and moisturizing finish, a common dissatisfaction has been their inability to thoroughly remove makeup.
To bridge this gap, Kracie has integrated the new “Milky Cleansing” into the muo lineup. This innovative cream cleanser is crafted to dissolve even stubborn makeup and pore impurities with its “hybrid formula,” which includes Jojoba Seed Oil and Rosa Canina Fruit Oil. The creamy texture glides effortlessly, melting away impurities while respecting the skin’s delicate barrier. Additionally, two plant extracts, Yuzu Fruit Extract and Rosa Rugosa Fruit Extract, are incorporated to promote hydrated skin and minimize the appearance of pores.
Thoughtful Formulation for Ultimate Comfort
The “muo Milky Cleansing” is formulated with “six additive-free” principles, meaning it contains no colorants, synthetic fragrances, UV absorbers, alcohol (ethanol), silicone, or sulfates. This meticulous approach ensures a gentle touch, making it suitable for even the most reactive skin types. The cleanser also boasts a refreshing citrus and eucalyptus aroma, derived from 100% natural essential oils, transforming your cleansing routine into a calming sensory experience. It has undergone allergy and patch testing with the cooperation of individuals with sensitive skin, though it’s important to remember that not all individuals will experience zero allergic reactions or skin irritation. For too long, sensitive skin warriors have had to compromise between gentle care and powerful cleansing. This new offering feels like a true beauty breakthrough!
Further enhancing its convenience, this cleanser eliminates the need for double cleansing, effectively removes waterproof mascara, and is safe for use with eyelash extensions. Each tube contains 150g, offered at an open price, making it an accessible option for daily use.
Availability and Future Outlook
The “muo Milky Cleansing” will be available at drugstores and supermarkets nationwide starting March 13, 2026. As mentioned, an exclusive pre-launch will commence on January 26, 2026, at “Aeon” and “Aeon Style” stores.
This launch by Kracie sets a new standard for sensitive skin cleansing, empowering users to enjoy makeup without compromise. It represents a significant step towards inclusive beauty, where effectiveness and gentleness coexist harmoniously, potentially influencing future product development in the broader kawaii beauty market.
For more details, visit the official “muo” website: https://www.kracie.co.jp/khp/muo/
