“Ni Hao Taiwan” Brings the Trendiest Taiwan to Tokyo’s Yurakucho Marui!
Experience the vibrant pulse of Taiwan right in the heart of Tokyo! From January 14 to January 26, 2026, Yurakucho Marui will host “Ni Hao Taiwan in Yurakucho Marui,” an exciting event showcasing the latest and most captivating trends from the island nation. This expanded second iteration promises an even richer dive into Taiwanese culture across the 1st and 3rd-floor event spaces.
This special event gathers four hand-picked brands, each offering a unique slice of modern Taiwan. It’s a fantastic chance for anyone curious about Taiwan’s vibrant culture to dive in without leaving Tokyo’s heart.
Pinkoi Presents #NewHaoTaiwan: A Fusion of Retro and Pop
Step into the world of “Taiwan New Retro Pop” with Pinkoi, a global e-commerce platform celebrated for its unique designs from Asian creators. This pop-up, running from January 14 to January 26 on the 1st floor, features items from eight Taiwanese designer brands. Discover a playful blend of nostalgic retro charm and fresh, contemporary sensibilities across a range of goods, from quirky gadgets and stylish fashion to delectable gourmet treats. Look out for POP-UP exclusive items and a special 15% discount when using Pinkoi Pay!
Find out more about Pinkoi: Pinkoi Official Website
QUEEN SHOP: Celebrating Everyday Style with Taiwanese Flair
Taiwanese fashion brand QUEEN SHOP, celebrating its 20th anniversary in 2026, brings its philosophy of “Wear what you love, become who you want to be” to Yurakucho Marui. From December 19, 2025, to January 26, 2026, on the 3rd floor, explore their “Everyday Casual Style” collection, designed for all ages and genders. This marks their first “year-crossing” event in Japan, offering a unique opportunity to connect with Taiwanese lifestyle through fashion. Expect up to 50% off on select winter items and exclusive Taiwanese culture-inspired novelty gifts with qualifying purchases.
Explore QUEEN SHOP’s collection: QUEEN SHOP Official Website
I WANT SWEETS: A Sweet British-Taiwanese Collaboration
Indulge in a unique confectionery experience with I WANT SWEETS, a brand born from a collaboration between a Taiwanese buyer and a British candy maker. Making its Japan pop-up debut from January 14 to January 26 on the 1st floor, this brand offers “Taiwan-born British Candy.” A highlight is their vibrant Easter egg cans, which won the “Gift of the Year Award 2024” in the UK. These charming, collectible tins, filled with delightful candies, are perfect gifts for Valentine’s Day and the upcoming spring season.
Discover more about I WANT SWEETS: I WANT SWEETS Official Website
PICA MARKET: Savor the Flavors of Taiwan’s Fruit Kingdom
PICA MARKET, whose name “pica pica” refers to the magpie, a symbol of good fortune, brings delightful goods from Taiwan and Korea. From January 14 to January 26 on the 1st floor, their “Bringing the Deliciousness of Taiwan, the Fruit Kingdom” theme highlights the rich bounty of Taiwanese fruits. Enjoy carefully selected, low-temperature dried fruits, fruit cakes, and popular nougat products from “Sunnygogo.” Also, don’t miss PICA MARKET’s new instant tapioca milk tea featuring Taiwanese tangerine peel tea.
Visit PICA MARKET online: PICA MARKET Official Website
Event Overview
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Dates: January 14 (Wednesday) – January 26 (Monday), 2026
- Note: QUEEN SHOP runs from December 19, 2025 – January 26, 2026.
- Hours: 11:00 – 20:00 (Please check the Yurakucho Marui website for individual brand closing times on the final day.)
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Location: Yurakucho Marui 1F and 3F Event Spaces
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Please note that event details are subject to change without prior notice. For the latest information, refer to the official Yurakucho Marui website.
For more details, visit: Yurakucho Marui Official Website
Events like “Ni Hao Taiwan” exemplify how Tokyo acts as a cultural crossroads, bringing unique global trends and vibrant lifestyle experiences directly to Japan. This initiative not only celebrates Taiwanese creativity but also enriches the Kawaii culture landscape by introducing diverse aesthetics and tastes, fostering deeper cultural appreciation and inspiring new trends both domestically and abroad.
