HASHUKA’s Cultivation Concept
The name HASHUKA, a portmanteau of Japanese words for ‘leaf’ (HA), ‘seed’ (SHU), and ‘flower’ (KA), encapsulates the brand’s botanical inspiration. It champions a holistic approach, blending the rich benefits of plant-derived ingredients with scientific insight to offer essential, uncomplicated skincare. The core belief is that fostering healthy skin starts from the ground up, by nurturing its ‘soil’ – a concept akin to the Japanese agricultural practice of ‘tsuchi-zukuri,’ where soil health is paramount for strong growth.
The Nightly Veil: A New Finishing Touch
The ‘HASHUKA Lamella Base Care Night Veil’ is designed to be the final step in a nighttime routine. It forms a delicate, protective film on the skin’s surface, mirroring the natural lamellar structure of the stratum corneum. This ingenious design helps the skin retain moisture more effectively, setting the stage for a refreshed morning.
Key to its formulation is the extract of Okinawa’s Ghetto leaf, known for its resilience in high UV environments. This ingredient works to hydrate, enhance elasticity, refine skin texture, and promote a supple, smooth feel. Its light, fresh texture allows for easy integration into any existing skincare regimen, or can even serve as a standalone solution on busy evenings, creating a thin, nurturing veil ideally suited for overnight care.
A Legacy of ‘Tidying Up’ Extends to Skin
HASHUKA’s development philosophy centers on ‘preparing’ the skin. Recognizing that daily aggressors like dryness, UV exposure, friction, and irritation can undermine even the most potent serums, the brand emphasizes rebuilding the skin’s fundamental moisture mechanisms, such as the stratum corneum, lamellar structure, and Natural Moisturizing Factors (NMF).
The brand prides itself on a development process that spanned over five years, unburdened by conventional constraints or cost pressures. This freedom allowed Kimura Soap to prioritize ‘formulas that truly work,’ incorporating plant extracts and time-tested ingredients in precise, effective quantities rather than chasing fleeting trends. “It’s about the humble, hard-working ingredients delivering on their promise,” a representative from Kimura Soap might say, highlighting their commitment to genuine efficacy.
For a company like Kimura Soap, which has spent over a century crafting products for ‘tidying up’ daily life—from cleaning supplies to laundry detergents—this foray into skincare is a natural evolution. Their long-held belief that ‘tidying up’ isn’t about perfection but about preparing for tomorrow, extends seamlessly to nurturing the skin. HASHUKA embodies this by gently restoring balance, creating a receptive canvas for the skin’s inherent vitality.
Product Overview
Product Name: HASHUKA Lamella Base Care Night Veil
Features:
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A ‘finishing emulsion’ designed to mimic the skin’s natural lamellar structure.
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Balances moisture and oil, creating an optimal environment for hydration.
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A simple protective veil to enhance your nightly skincare routine.
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Infused with plant-derived moisturizing ingredients for firmness and radiance.
Volume: 100ml
Price: ¥2,970 (tax included)
Country of Origin: Japan
Release Date: January 14, 2026
Where to Buy: Kimura Soap Official Online Shop
Product Page: https://www.kimurasoap.co.jp/collections/hashuka
Looking ahead, HASHUKA plans to expand its lineup with gentle cleansers and hydrating toners that further support the skin’s ‘cultivation.’ This new venture by Kimura Soap signifies a thoughtful expansion into self-care, continuing its legacy of supporting a ‘bright and beautiful life’—’kurashi, kimochi, pikapika’—for its customers, now extending that care to the very canvas of their being.
