J-Pop Idols fav me Shine as Mii+ Ambassadors, Launching ‘My Favorite Me’ Campaign with Exclusive Signed Merch
The “My Favorite Me” campaign celebrates self-love and beauty, offering fans a chance to win unique memorabilia from the collaboration.
Seven-member idol group fav me, who debuted in 2025 under ASOBISYSTEM, has been named the official brand ambassador for the innovative haircare brand Mii+ (by AVS Co., Ltd.). This exciting partnership culminates in the launch of the “fav me × Mii+ ‘My Favorite Me’ Campaign,” set to begin on January 9, 2026. The campaign will feature special in-store promotions across variety shops nationwide and a limited-edition giveaway of original clear files, with a rare chance to win signed versions.
A Synergy of Self-Empowerment
fav me, a group that debuted in 2025, champions the message of “wanting to shine brightly as oneself.” This ethos perfectly aligns with Mii+’s concept of “proactively adding to oneself” through positive self-care. The convergence of these shared values naturally led to this collaboration, creating a powerful message for their target audience.
“My Favorite Me,” the campaign’s name, cleverly combines “favorite” from fav me with “Mii+” (meaning “plus to me”). This title embodies the sentiment of discovering and embracing one’s favorite aspects, using hair care as a pathway to boost confidence and self-love. It’s a sweet, empowering narrative that resonates deeply with the kawaii culture’s emphasis on individuality and self-expression.
The “175” Special Gift Campaign
The number “175” holds a special significance, derived from fav me’s debut in “2025” and their “7” members, alongside Mii+’s launch in “July 2025.” This unique combination symbolizes a joint journey towards a new future. To express gratitude, 175 lucky individuals will receive exclusive gifts.
During the campaign, customers who purchase eligible Mii+ products, either in-store or online, will have the opportunity to win one of 175 original, non-sale clear files. A truly special highlight for fans: seven of these clear files will be signed by the fav me members themselves, making them highly coveted collector’s items.
How to Enter:
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In-store Purchase: Buy one or more eligible products, scan the QR code on the in-store POP or access via the official website’s campaign banner, upload a receipt photo, and fill in the required information.
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Online Purchase: Buy one or more eligible sets, and your entry is automatically completed.
Each purchase qualifies for one entry, and winners are limited to one prize per person.
Campaign Period:
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Entry Start: January 9, 2026, 18:00 JST
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Entry Deadline: February 28, 2026, 23:59 JST
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Winner Announcement: Mid-March 2026 (Winners will be notified by prize shipment).
Discover fav me: The Next Generation Idols
fav me was formed on February 14, 2025, as the first group from ASOBISYSTEM’s “PEAK SPOT” project. This project aims to redefine idol imagery by bringing together experienced entertainers from various fields—idols, actors, models, and influencers—to blend their unique personalities and charms. The group’s name, “fav me,” expresses their desire for fans to “favorite me,” inviting them into their world.
The seven members of fav me are Karen Abe, Azusa Onodera, Runa Kawagishi, Marin Seno, Komari Nakamoto, Rana Maruyama, and Maika Miokawa.
Mii+: Freestyle Care, Limitless Me
Mii+ is a haircare brand centered around the theme “FreestyleCare, LimitlessME.” It goes beyond basic hair maintenance, offering products designed to uplift spirits through scent, texture, and design. Mii+ transforms self-care into an enjoyable, playful experience, encouraging individuals to embrace their unique beauty. The brand aims to lead the era of personalized hair care.
Featured Mii+ Products:
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Repair Booster Whip
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Volume: 150mL / Price: 1,980 JPY (tax included)
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Features: Industry’s first foam booster serum for hair, enhances treatment penetration, repairs damage, non-drip foam for quick care.
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How to use: After shampooing, lightly towel-dry, apply foam to hair, then layer with conditioner and rinse.
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Repair Booster Hair Mask
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Volume: 120g / Price: 1,980 JPY (tax included)
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Features: Double bond repair with two types of bond ingredients, intensively repairs high damage from bleach/UV, prolongs color vibrancy, ideal for bleached/colored/damaged hair. Combines with Repair Booster Whip for a “Chamomile Apple Tea” scent.
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Repair Booster Hair Mask
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Volume: 120g / Price: 1,980 JPY (tax included)
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Features: Mii+ original “Sparkling Hydrating Pearl Formula,” creates voluminous roots and smooth, shiny hair. Recommended for flat hair or lack of bounce. Combines with Repair Booster Whip for a “Peach Tea” scent.
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Repair Booster Hair Mask
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Volume: 120g / Price: 1,980 JPY (tax included)
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Features: Mii+ original “Moist & Glossy Straight Formula,” utilizes heat to maintain straightness after blow-drying, offers at-home “acid-heat treatment” like correction. Combines with Repair Booster Whip for a “Bergamot Tea” scent.
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These products are available at variety shops nationwide, the official online store, and major online marketplaces like Qoo10, Amazon, and Rakuten.
Embrace Your Favorite Self
This collaboration between fav me and Mii+ isn’t just about haircare; it’s a celebration of finding and loving your authentic self, a core tenet of modern Kawaii culture. As fav me’s journey unfolds and Mii+ continues to innovate, their combined message of self-empowerment through beauty is likely to resonate with fans worldwide, further blending J-Pop’s vibrant energy with the evolving landscape of Japanese beauty. This partnership sets a precedent for how idol culture can inspire and integrate with lifestyle brands, offering a fresh, engaging take on self-care for a global audience.
Learn More:
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Official Online Store: <https://miiplus.jp/>
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Official Instagram: <https://www.instagram.com/miiplus_official>
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Official X: <https://x.com/miiplus4256>
