Embracing the Essence of Lilac for a Fortunate Future
The “Lavender Kiss Collection” draws its inspiration from the soft, lavender hues of the lilac, a bloom deeply associated with luck and new beginnings. It encapsulates the holiday season’s heartfelt wishes for a joyful future, the liberating feeling of happiness, and the sincerity of pure thoughts. This makes it an ideal choice for a meaningful gift or a luxurious personal treat.
The collection features two captivating products: the “Double Wear Soft Glow Matte Cushion Makeup” in a unique limited package, and the “Pure Color Jelly Glow Balm” in three exclusive new shades, each designed to impart a gentle, radiant glow.
Featured Products in the “Lavender Kiss Collection”
Double Wear Soft Glow Matte Cushion Makeup (Limited Package)
This iconic cushion foundation from the “Double Wear” series delivers a soft, luminous matte finish, creating the illusion of naturally perfected skin. It expertly blurs pores and evens out skin tone without feeling heavy, while controlling excess oil to prevent creasing and maintain a flawless look throughout the day. Infused with long-lasting hydration, it ensures skin remains supple and moisturized even after removal. The formula, boasting SPF 45/PA+++, provides a comfortable and flexible wear.
For this special collection, the cushion comes in an enchanting lilac-colored limited package, adding a touch of holiday magic to your beauty routine. It is available in three popular existing shades:
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Cool Vanilla
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Bone
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Porcelain
Price: 8,580 yen (tax included)
Pure Color Jelly Glow Balm (Limited Edition Colors)
Fans of the beloved “Pure Color Jelly Glow Balm” will delight in three new limited-edition shades this winter: Lilac Charm, Lavender Fantasy, and Subtle Mulberry. This innovative balm combines intense lip care with the plumping sheen of a gloss and a natural tint that reacts to your lips’ pH, creating a unique, personalized flush of color.
Its oil-in-stick formula glides on effortlessly, supporting the delicate lip barrier and delivering immediate, all-day hydration. It adds a subtle elegance and soft radiance, perfectly complementing any holiday ensemble. While typically an online-exclusive, these special limited shades will also be available at Estée Lauder counters in department stores nationwide.
Price: 3,960 yen (tax included)
A Message of Hope and Beauty
Fans worldwide are already buzzing about IU’s captivating visuals for this campaign, eager to embrace the “flower of good fortune” theme. As one fan exclaimed, “IU always brings such elegance, and this lilac collection truly feels like a wish for a beautiful year ahead!”
This collection not only offers exquisite beauty products but also a tender message of hope and good fortune, resonating deeply with the Japanese cultural emphasis on seasonal blessings and wishes for the future. As Estée Lauder continues to blend luxurious beauty with meaningful concepts, it sets a precedent for how global brands can connect with consumers on a deeper, more emotional level, especially during times of celebration.
For more information, visit the official Estée Lauder Japan website:
https://www.esteelauder.jp/
