A Fan’s Dream Destination: ALAND x NCT WISH In-Store Event
Imagine stepping into a world where every corner pulsates with the vibrant energy of NCT WISH, from giant visuals greeting you at the entrance to the very outfits worn by the members themselves. This collaboration is truly a ‘wish come true’ for fans, offering a tangible connection to NCT WISH’s artistry and a unique shopping experience that blends fashion with fandom.
Event Highlights:
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NCT WISH Visuals: ALAND TOKYO will feature a giant NCT WISH visual at its entrance window, while ALAND HEP FIVE will be adorned with decorative flags inside.
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Visual Panel Exhibition: Numerous visual panels from “NCT WISH Japan 1st Mini Album『WISHLIST』” will enhance the store atmosphere.
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Costume Display: Fans can see the actual costumes worn by NCT WISH from their 『WISHLIST』 album. Two distinct sets of outfits will be showcased, with different costumes displayed at the TOKYO and HEP FIVE stores.
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Special Fitting Rooms: Select fitting rooms at both stores will be transformed into temporary photo booths, offering a unique opportunity for commemorative photos.
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Giant Gacha Gacha Event: Customers who spend over ¥8,000 (tax included) and follow & tag ALAND’s official Instagram (@aland_jp) can participate in a giant gacha event to win exclusive prizes. Prizes include:
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W Prize: All NCT WISH members’ signed panel (1 winner per store)
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I Prize: Individual NCT WISH member’s signed panel (6 winners per store, random member selection)
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S Prize: ALAND original collaboration pouch
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H Prize: ALAND original collaboration key charm
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Original Shopper Bag: All customers making a purchase will receive an ALAND x NCT WISH original shopper bag, available while supplies last.
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Message Booth: A dedicated booth will be set up for fans to write messages directly to NCT WISH members.
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Exclusive Album Sales: The mini-album “WISHLIST” will be available for purchase via QR code, leading to the mu-mo shop. Each purchase includes an ALAND exclusive “Film Look Card” (one type). For inquiries regarding CD sales with ALAND original bonuses, please contact mu-mo SHOP customer support at https://mu-mo.net/shop/q/.
Event Locations & Hours:
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ALAND TOKYO: Shibuya Miyaba Building 1F.2F, 20-11 Udagawa-cho, Shibuya-ku, Tokyo (11:00 AM – 9:00 PM)
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ALAND HEP FIVE: HEP FIVE 2F, 5-15 Kakuda-cho, Kita-ku, Osaka (11:00 AM – 9:00 PM)
Online Engagement: X (Twitter) Campaign
Fans who cannot visit the stores can still participate in the excitement. An online campaign will be held on ALAND’s official X account (@aland_jp) from January 15 to January 22, 2026. By following the account and reposting the designated campaign post, five lucky winners will be selected to receive an ALAND original collaboration pouch or key charm (random selection). Winners will be announced on January 23, 2026, via direct message.
About NCT WISH and Their Debut Mini Album『WISHLIST』
NCT WISH, part of the global group NCT, officially debuted on February 21, 2024, achieving a simultaneous Japan-Korea debut. Their first Japan Original Mini Album, 『WISHLIST』, released on January 14, 2026, embodies the group’s desire to fulfill hopes and dreams. It features six new Japanese original songs and a Japanese version of “poppop,” first unveiled at their 2025 summer fan meeting.
About ALAND
Established in 2005, ALAND is a unique lifestyle select shop from Korea that discovers and promotes emerging designers and subcultures. It offers more than just products, providing a space to experience fashion, design, and culture. ALAND operates ten direct stores in Korea’s trendsetting districts and has a global presence in the USA, Thailand, Indonesia, and Japan.
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Official WEB Store and ST: https://www.dot-st.com/aland/
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Instagram: @aland_jp
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X: @aland_jp
This collaboration between NCT WISH and ALAND exemplifies the vibrant synergy between K-pop idols and fashion, a trend that continues to shape and expand the global reach of ‘Kawaii’ culture. Such immersive experiences not only delight existing fans with unique, tangible connections to their idols but also introduce new audiences to the dynamic blend of style and music that defines contemporary East Asian pop culture. As these cultural crossovers become more frequent, they undoubtedly pave the way for an even more interconnected and exciting future for global fandoms.
