K-Palette’s Iconic 1DAY TATTOO Eyeliner Reimagined: Over 38 Million Units Sold, Now Smoother and More Vibrant

K-Palette Elevates the Everyday Eye with Reimagined 1DAY TATTOO Liquid Eyeliner

K-Palette Elevates the Everyday Eye with Reimagined 1DAY TATTOO Liquid Eyeliner

Cuore Co., Ltd. is set to launch the renewed ‘K-Palette 1DAY TATTOO Liquid Eyeliner a’ on February 4, 2026, across variety shops and drugstores nationwide, with some retailers offering an early release on January 15 and online sales beginning January 27. This highly anticipated update comes from a series that has collectively shipped over 38 million units between April 2004 and September 2025, solidifying its status as a staple in Japanese beauty routines.

The refreshed eyeliner maintains its renowned durability while significantly enhancing its smooth application and color vibrancy. It now boasts a selection of six versatile shades, ranging from classic to trendy, ensuring a perfect match for any look or occasion. Beyond performance, the product also features a new eco-friendly paper package and a sophisticated matte-textured bottle, aligning beauty with environmental consciousness.

Morning Cute, Lasts Until Night: A Promise of Enduring Beauty

At the heart of the 1DAY TATTOO Liquid Eyeliner a’s concept is the desire to deliver a “Morning cute, lasts until night” experience. This ethos speaks to the Japanese beauty ideal of maintaining a fresh and charming appearance throughout the day, irrespective of expressions, perspiration, or even tears. The eyeliner is designed to be a reliable companion, ensuring your eye makeup remains impeccable from dawn till dusk.

A Spectrum of Shades for Every Mood

The revamped lineup introduces six captivating colors, each meticulously crafted to complement diverse styles and preferences. These shades offer a harmonious blend of depth and nuance, enabling users to effortlessly transition from subtle elegance to bold definition.

01 Night Black: A rich, intense black that strikingly defines the eyes.
02 Dark Brown: A deep brown that provides strong definition while adding a touch of softness.
03 Mocha Brown: A chic, balanced brown that is neither too dark nor too light.
04 Marron Brownie: A sophisticated brown offering both a natural, relaxed feel and subtle glamour.
05 Chocolate Mousse: A warm brown that beautifully blends with the skin tone.
06 Ash Greige: A cool-toned greige that exudes modern sophistication.

Unparalleled Performance and Comfort

The new K-Palette 1DAY TATTOO Liquid Eyeliner a is engineered with several key features to deliver a superior user experience:

Effortless Application: The smooth formula ensures a fluid, skip-free application, allowing for precise, rich color in a single stroke. This makes drawing ultra-fine lines or dramatic flicks at the eye corner remarkably easy, even for beginners.

Unyielding Durability: Utilizing a “Hybrid TATTOO FILM” formula, the eyeliner adheres perfectly upon application, offering both flexibility to adapt to facial expressions and high resistance to smudging. This water-proof and smudge-proof formula ensures the morning’s perfect look remains intact.
Precision Brush: Equipped with a 0.1mm ultra-fine brush, crafted from a resilient blend of bristles, it provides stable control for drawing delicate and intricate lines.

Eye-Area Care: The formula is enriched with 11 moisturizing ingredients, including Sodium Hyaluronate, Prunus Serrulata Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Rosa Centifolia Flower Extract, Camellia Sinensis Leaf Extract, Swertia Japonica Extract, Oligopeptide-41, Oligopeptide-20, Biotinoyl Tripeptide-1, Acetyl Tetrapeptide-3, and Trifolium Pratense (Clover) Flower Extract, to care for the delicate eye area and eyelashes during wear.
Convenient Removal: Despite its exceptional staying power, the eyeliner can be easily removed with warm water.
Quick-Drying: Its fast-drying nature minimizes the risk of smudges during application.

Product Overview

Product Name: K-Palette 1DAY TATTOO Liquid Eyeliner a
Shades: All 6 standard colors (01 Night Black, 02 Dark Brown, 03 Mocha Brown, 04 Marron Brownie, 05 Chocolate Mousse, 06 Ash Greige)
Price: 1,430 yen (tax included)
Availability: National variety shops, drugstores, and the official online shop.

As one beauty expert commented, ‘K-Palette has always been a staple for its incredible staying power. This renewal, with its enhanced smoothness and expanded color palette, truly elevates the everyday makeup experience, making it even easier to achieve that coveted ‘kawaii’ eye look that lasts.’

The Future of Kawaii Eye Makeup

The evolution of K-Palette’s 1DAY TATTOO Liquid Eyeliner a reflects a broader trend in Kawaii beauty: a demand for high-performance products that are both effortlessly chic and gentle on the skin. This commitment to innovation, combining long-lasting wear with ease of use and expanded aesthetic options, continues to shape the future of eye makeup, not just in Japan but for beauty enthusiasts worldwide seeking that perfect, enduring gaze.

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