Kawaii Culture’s Next Chapter: Idols Take the Runway with Fan-Powered Innovation at IDOL RUNWAY COLLECTION 2026

The Grand Return: IDOL RUNWAY COLLECTION 2026 Ignites Tokyo

Japan’s vibrant idol and fashion scene is set to converge once again with the announcement of CREATEs presents IDOL RUNWAY COLLECTION 2026 Supported by TGC (CREATEs presents IRC 2026), slated for March 15, 2026, at the iconic Yoyogi National Gymnasium First Gymnasium in Tokyo.

This highly anticipated event, building on the success of previous years, promises a dynamic fusion of idol performances and cutting-edge fashion, aiming to amplify Japanese idol culture both domestically and on the global stage. Organized by YOAKE entertainment, a joint venture of industry leaders including ASOBISYSTEM and W TOKYO (known for Tokyo Girls Collection), IRC 2026 emphasizes a theme of “co-creation and connection,” fostering new value and enjoyment for fans worldwide.

Star-Studded Lineup Reveals First Wave of Performers

The initial roster of performing artists for CREATEs presents IRC 2026 features some of Japan’s most beloved idol groups, promising to electrify the stage with their captivating performances. This first wave of announcements includes:

• Nogizaka46: Formed in 2011, this group debuted in 2012 and has consistently topped Oricon single charts, with total sales exceeding 30 million units. Known for their expanding live performances, they held their first concert at Ajinomoto Stadium in May 2025 and have successfully performed in international cities like Hong Kong.
  

• FRUITS ZIPPER: Debuting in April 2022 from ASOBISYSTEM’s “KAWAII LAB.” project, this seven-member group champions the concept of “From Harajuku to the World.” Their second single, “Watashi no Ichiban Kawaii Tokoro,” has garnered approximately 3 billion views on TikTok and over 64 million MV plays, leading to their first appearance on the 76th NHK Kohaku Uta Gassen in 2025 and a Tokyo Dome concert in February 2026.
  

• CANDY TUNE: Another seven-member group from “KAWAII LAB.,” CANDY TUNE debuted in March 2023. Their name embodies the idea of diverse members coming together to create a unique “tune.” They are also set to appear on the 76th NHK Kohaku Uta Gassen in 2025.
  

• CUTIE STREET: Debuting in August 2024, this eight-member group from “KAWAII LAB.” operates under the concept of “KAWAII MAKER.” Their debut song, “Kawaii Dake Ja Dame Desu Ka?” has achieved over 200 million streaming plays and 7 billion TikTok views, earning them accolades like the TikTok Half-Year Trend Award 2025 and four nominations at MUSIC AWARDS JAPAN 2025.
  

• Takane no Nadeshiko: Formed in August 2022 with sound production by HoneyWorks, this group aims to embody the aspirational beauty of a “takane no hana” (flower on a high peak) and the graceful charm of a “Yamato Nadeshiko” (ideal Japanese woman). They will release their 1st ALBUM in December 2025 and embark on a live tour in February 2026, including overseas performances in Asia.
  

IRC APP: Revolutionizing Fan Engagement with Blockchain Technology

In a groundbreaking move, IRC 2026 is launching the official IRC APP, built on the Sony Group’s “Soneium” blockchain. This innovative application transforms “oshi-katsu”—the dedicated activities of fans supporting their idols—by linking SNS engagement directly to event benefits. Fans can accumulate “IRC Scores” through daily support activities, which in turn raise their membership rank within the app.

These ranks unlock a wealth of exclusive perks, including increased voting tickets for contests, early access to ticket sales, participation in ticket upgrade lotteries, special priority entry to the venue, and access to a dedicated cloakroom. The IRC APP aims to bridge the gap between online fan activities and the live event experience, offering a seamless and rewarding journey for supporters. Fans, get ready to dive into the ultimate ‘oshi-katsu’ experience where every cheer truly counts!

For more details on the IRC APP, please visit the official website:
IRC APP Official Site

Fan Participation and Exclusive Benefits

IRC 2026 is actively engaging fans through various initiatives:

• #IRCChallenge SNS Campaign: An X (formerly Twitter) hashtag campaign offers fans the chance to win a share of 1 million JPY in Amazon gift cards. Participants are invited to share their idol-related stories and memories based on weekly themes. Follow the official X account (@idolrunwaycolle) for details.
  

• Opening Act Audition: Fans will have the unique opportunity to help shape the event by voting for the opening act. Artists can be nominated via a Google Form until December 13, 2025, with voting scheduled for mid-January 2026 through the IRC APP.
  Audition Application Form
  

CREATEs Joins as Platinum Partner and Official Goods Unveiled

Haircare appliance manufacturer CREATEs, a leader in the hair salon market, has been named the platinum partner for IRC 2026 for the second consecutive year. Upholding their brand concept of “Pro quality for everyday life,” CREATEs will provide their styling tools backstage as official hair makeup items. Furthermore, CREATEs will produce “idol hair” for a dedicated stage, fully supporting the “Kawaii” aesthetic of the idols.

Exclusive original merchandise for CREATEs presents IRC 2026 will also be available for a limited pre-order period. These commemorative goods are designed to enhance the event experience for attendees.

Official Goods Sales Site:
IRC Official Goods Store

Ticket Information

Tickets for CREATEs presents IRC 2026 are now on sale, with various phases:

• IRC APP Member Pre-sale (Lottery):

  • General Reserved Seat: 8,000 JPY (tax included)

  • Application Period: November 28, 2025, 11:00 AM – December 14, 2025, 11:59 PM (JST)

  • Application via IRC APP: IRC APP

• Ticket Board Pre-sale (Lottery):

  • General Reserved Seat: 8,000 JPY (tax included)

  • Application Period: December 21, 2025, 12:00 PM – January 5, 2026, 11:59 PM (JST)

• General Sale (First-come, first-served):

  • General Reserved Seat: 8,500 JPY (tax included)

  • Sales Period: January 17, 2026, 12:00 PM – until sold out

Upgrade Tickets to Arena Seating (5,000 JPY, tax included) will also be available via lottery for existing ticket holders, with tiered access based on IRC APP membership rank (Gold/Silver, Bronze+, Regular+).

For the latest information on tickets and the event, please visit the official website and social media channels:

• Official Website

• Official SNS:

  • X: @idolrunwaycolle

  • Instagram: @idolrunwaycolle

  • TikTok: @idolrunwaycolle

The Future of Kawaii Culture Abroad

CREATEs presents IRC 2026 is more than just an event; it’s a platform for the evolution of Japanese idol and Kawaii culture. By integrating advanced technology like blockchain for fan engagement and collaborating with fashion powerhouses, the event is set to redefine the idol experience. This forward-thinking approach not only solidifies the event’s appeal within Japan but also accelerates the global expansion of this unique entertainment phenomenon. The blend of music, fashion, and interactive fan experiences paves the way for a new era where the charm of Japanese idols resonates with audiences worldwide, fostering a truly global entertainment economic zone.