A Fresh Breath of Beauty: Riku Hirano Leads Breath Clear beauty+’s Grand Debut at @cosme TOKYO
From December 24, 2025, to February 14, 2026, the innovative tablet-type breath care product, “Breath Clear beauty+,” will command a prominent display at @cosme TOKYO’s 2nd-floor Fragrance Tower End. This special pop-up introduces a novel beauty routine that harmonizes oral care with inner beauty, just in time for the festive season and Valentine’s Day.
The event is set to captivate fans with an exclusive campaign featuring artist Riku Hirano, the ambassador for the “Breath Clear” series. Customers who purchase eligible products will have the chance to receive a limited-edition Riku Hirano acrylic stand, a highly coveted collectible known as an “Akusuta” in Japanese fandom.
Redefining Oral Care as an Inner Beauty Essential
“Breath Clear” series has quickly established itself as a pioneer in the beauty industry, acclaimed for its effortless approach to combining breath care with beauty ingredient intake. The product has garnered significant recognition, including a notable 3rd place in the “Other Oral Care” category of @cosme’s word-of-mouth ranking as of October 1, 2025. Furthermore, it proudly secured a One Star award at the Japan Inner Beauty Award 2025, solidifying its position as more than just an etiquette product but a true inner beauty essential.
This success, coupled with the pleasant taste of the tablets, has led to its featured placement at @cosme TOKYO, a renowned beauty hub in Shibuya, Tokyo. Visitors are encouraged to experience this new beauty habit, which promises to refresh breath while simultaneously enhancing inner radiance.
Exclusive Riku Hirano Acrylic Stands Await Fans
To celebrate this grand launch, a special gift campaign is underway at @cosme TOKYO. Customers who purchase four eligible “Breath Clear” series products will receive one limited-design Riku Hirano acrylic stand. There are two unique designs available, with 169 pieces of each design, distributed on a first-come, first-served basis. These collectible items will be handed over at the register upon purchase. However, please note that the design cannot be chosen, and the campaign is subject to availability and potential changes in conditions.
Discover Breath Clear beauty+: Your Daily Dose of Radiance
Breath Clear beauty+ is a tablet-type product designed to integrate daily breath care with the intake of essential beauty ingredients. It offers a convenient “while doing other things” beauty solution, making it easy to maintain a beauty routine amidst busy schedules. By simply chewing the tablets, individuals can refresh their breath and supplement their beauty regimen with ingredients like ceramide and collagen peptide.
The product is available in Kyoho (grape) and White Peach flavors, each containing 50 tablets (17.5g). With a suggested retail price of 653 yen (tax included), it can be found at drugstores nationwide and on Amazon.
For more information on Breath Clear beauty+, visit the official website:
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ワタシのかしこいルーティンケア｜ブレスクリア beauty+ 公式サイトブレスクリアbeauty+は、口臭ケアをしながら3種の美容成分がとれるタブレットです。1袋50粒入り、噛むことで息をリフレッシュすることができます。breath-clear.jp -
Amazon.co.jp: 【公式】BREATH CLEAR（ブレスクリア）beauty+ 巨峰味 噛むから始める美容ケア 50粒×5個セット : ドラッグストアAmazon.co.jp: 【公式】BREATH CLEAR（ブレスクリア）beauty+ 巨峰味 噛むから始める美容ケア 50粒×5個セット : ドラッグストアamzn.asia
The expansion of Breath Clear beauty+ into a prominent retail space like @cosme TOKYO, combined with a fan-engaging campaign featuring Riku Hirano, highlights a growing trend in Kawaii culture: the seamless integration of everyday wellness into beauty routines. This initiative not only elevates oral care beyond mere etiquette but positions it as a delightful and essential component of a holistic approach to beauty, resonating with a global audience eager for convenient and effective self-care solutions.
