A Year of Maximal Happiness: WIGGLE WIGGLE.ZIP HARAJUKU Marks First Anniversary with Grand Celebration
Tokyo’s vibrant Harajuku district recently played host to a dazzling celebration as “WIGGLE WIGGLE.ZIP HARAJUKU,” the first flagship store in Japan for the beloved Korean lifestyle brand wiggle wiggle, commemorated its first anniversary. On December 11, 2025, the store welcomed approximately 200 guests, including a diverse array of influencers, creators, actors, models, and television personalities, for a special reception filled with the brand’s signature playful charm. This lively event served as a testament to wiggle wiggle’s growing presence and appeal in the Japanese market, offering attendees a memorable immersion into its colorful universe.
The anniversary reception was designed to express gratitude to the brand’s supporters and to deliver the wiggle wiggle experience not just through products, but through interactive engagement. The atmosphere within the store was transformed into a vibrant wonderland, reflecting wiggle wiggle’s distinctively pop and colorful aesthetic. Guests were treated to a range of engaging activities:
-
An exclusive 1st-anniversary reception
-
A hands-on original keyring workshop, allowing guests to create personalized mementos
-
Delectable catering services
-
Captivating photo spots and immersive exhibition displays
Among the notable guests were model and actress Yu Yamada, model and TV personality Nonoka Ono, comedian and TV personality Yumecchi from 3ji no Heroine, TV personality Mai Oshima, TV personality Atsuko Hashiyasume, creator Shinako, and creator Jinjin from Paparapys. These prominent figures, alongside many other influencers and partners, mingled and shared in the festive spirit, deepening their connection with the brand’s ethos. “The atmosphere was absolutely buzzing,” one attendee reportedly commented, “It felt like stepping into wiggle wiggle’s vibrant, happy world. The energy was infectious!”
Adding to the excitement, the event also featured a special preview of upcoming collaboration items between wiggle wiggle and Care Bears. This gave attendees an exclusive first look at the new designs and the unique world created by this partnership, even before their official release.
The Essence of wiggle wiggle: Spreading Joy and Color from Seoul to Harajuku
Originating from Seoul, South Korea, wiggle wiggle has swiftly become a beloved lifestyle brand, particularly among Gen Z. Its appeal lies in its colorful, playful designs that adorn a wide array of items, from smartphone accessories and general merchandise to fashion accessories, all aimed at brightening daily life. The brand has seen rapid expansion across Asia, reaching markets in China, Thailand, Singapore, Taiwan, and Indonesia. The Tokyo flagship store, “WIGGLE WIGGLE.ZIP HARAJUKU,” which opened in December 2024, has quickly become a focal point, drawing significant attention from both domestic and international visitors.
Looking ahead, wiggle wiggle plans to leverage the positive feedback from this anniversary event, including the interactive workshops and engaging spatial displays, to develop future initiatives for general customers and explore new partnership opportunities. With “Maximal Happiness” as its guiding principle, wiggle wiggle aims to continue fostering communication through unique brand experiences throughout the Japanese market, further cementing its place in global kawaii culture.
For those eager to dive into the world of wiggle wiggle, the flagship store is located at:
WIGGLE WIGGLE.ZIP HARAJUKU
1-8-1 Jingumae, Shibuya-ku, Tokyo 150-0001
Opening hours: 10:00 AM – 8:00 PM
Stay connected with wiggle wiggle through their official channels:
-
Official Instagram: https://www.instagram.com/wigglewiggle_jp/
-
Official TikTok: https://www.tiktok.com/@wigglewiggle_jp
-
Official X: https://x.com/wigglewiggle_jp
-
Official LINE: https://page.line.me/673kdcdy
